JACK TRACY ROOM 320 2-X-H ★ *. A ★ **.*★★* I* NBC NEWS ELECTION YEAR 64 June 1, 1964 7,000,000 COPIES OF NBC HUNTLEY-BRINKLEY CONVENTION-ELECTION ALMANAC TO BE DISTRIBUTED VIA NEWSPAPERS, GULF SERVICE STATIONS, NEW YORK WORLD’S FAIR AND NBC TELEVISION STATIONS Seven million copies of "The NBC Huntley-Brinkley Convention and Election Almanac" will be distributed during the coming weeks through newspapers. Gulf service stations, the New York World's Fair and NBC television stations throughout the country. The Huntley-Brinkley almanac, published in 50 editions by NBC, is a l6-page, newspaper-supplement -sized magazine filled with articles, pictures and historical items on American Presidential politics, as well as information about NBC News' 1964 political coverage. Prepared by the NBC Advertising Department, and printed through the New York Times, the almanac will appear as an advertising supplement in the Times on Sunday, July 12, the day before the start of the Republican Convention in San Francisco. A West Coast edition of the supplement will also run in the San Francisco Chronicle on the same date. The print order for this almanac is one of the biggest that the New York Times has ever run. A 2,900,000-copy edition of the almanac has been prepared for the Gulf Oil Corporation, the sole sponsor of NBC’s Convention and Election coverage. These topics will be distributed to the public through Gulf service stations. Gulf will advertise the almanac on television and radio, urging people to drive in for their free copies. In addition, (more ) , . . t • ■ - . 2 - Almanac Gulf service stations will use banners, A-frames and posters to promote the publication. NBC has prepared a special New York World’s Fair edition of the almanac for distribution there, and will also distribute copies to all those who take NBC tours in New York and Burbank, Calif. In addition copies will be sent to all political convention delegates, top advertisei and agency executives, opinion leaders and government officials. NBC affiliated television stations have ordered their own editions of the almanac to be distributed in their communities to local audiences and community leaders. Lawrence K. Grossman, Vice President, Advertising, NBC, report¬ ing the genesis of "The Huntley-Brinkley Convention and Election Almanac, said, "NBC wanted to provide viewers with an informative souvenir of the 1964 political year. We realized newspapers would be filled with current election data, and we wanted to present more than the NBC coverage story. "We took the historical approach and sought out the color and pageantry of politics that would not appear anywhere else. This approach was devised by our Creative Director, John Graham." Among the almanac’s compilation of election facts is a full- page "Election Scorecard Since the Convention Began." This scorecard lists the Presidential and Vice Presidential Candidates, total popular and electoral college votes and the convention city for the Democratic party. Republican party and major third parties since 1832. It is believed to be the only listing of this kind available in one place. The color cover of the almanac shows an antique cabinet packed with past Presidential campaign artifacts from the J. Doyle DeWitt Collection of American Political Memorabilia. (more ) . r;o 1 d ■ 1 1 Juq 9j d 9j0 . • .. ■ . i 1 v '■ I . . so II w sc- ■ \ ■ ; ' ' X , • . • X ~ >/ j- ' . . o •. •• r •; 1 ' • • ' C : ic or.. soo ro >i . 'The-. ! illi . . ■ . : ■ - . . ' 9\ f f - ■ ' ii . . • . • :? ' ' ' ' d • . • . d ) 86w i . • 9 V- P.'OS.C. ■ id : • ' : .. ' ' '-I • 1: I . ‘1*1 id c [ . o . I • I i: ■ : : tJ ' • . :! ; ' 9-.: :crr ■ dsn -••■■■ arid v ivoc ddlWsQ qLx&I ,X» 9 rid adc . ■ j j j - .all.' * £f ■ oi.- . jM Ij- Idlin'! • :o ; l/- noldoo ( on on) 3 - Almanac A complete schedule of NBC News coverage of the 1964 political campaign, conventions and elections, stating date and time of broadcast, is listed on page two. Three NBC News correspondents are featured in the almanac with bylined articles: David Brinkley ivrote a three-page piece, "The Way It's Been," a few reflections on past conventions and campaigns from "King Caucus" to TV camera; Chet Huntley brings the story up to date with an article titled, "The Way It Is," a booth-bound convention reporter explains how it feels to be on-the-inside looking out; Frank McGee is the author of a third feature, "Almost Human," describing the complex RCA computer network to be used in NBC's coverage. Interspersed through the publication are colorful full- column almanac pieces filled with assorted political facts about Presidents and conventions. These are illustrated with l4 exclusive drawings . The center fold is a full-color group picture of the 17 key NBC News correspondents who will cover the conventions and elections. The back cover of the NBC editions of the almanac reproduce the official engravings of all the Presidents. Credits on the "NBC PIuntley-Brinkley Convention and Election Almanac" follow: John Graham, art director; Philip Minoff, editorial director; Carl Fischer, photographer of NBC News correspondents; Bob Sullivan, illustrator; Herb Reade, design; Gene Shalit, editor/writer. NBC-New York, 6/1/64 ■ • ■ . . ) Q-g£ ■ .. .. ' . . . 3 . o\: i l,§c./ no he;j:.i. ■ .nsnlB Gi'-i t o. • sr ; . no o! 01100 sil r.iC^/i 9910T •fJT*' .009 ' n asEq-seori-J- 3 - : iv; /slii* ticE iL^vsCI ;a9loict*i.6 Jo0tt. ' ' ■ •. . : bttB ■ i ■ . • . . .'• r •:••-. - . ■,I ■ j {Btsm&Q VT od "au ■ . ■ .9 oriovoo a'CJM in b.->8 0 j-J Oo >Iiov/joi isduqnoo •. . ' uq . ' • ' ... ........ • • 0 . r* 1 . .0 dv: o\ >'•... ,ro .•» e drool; .agnii :,-t q, olco-"j ;/l ; r:i ;).r o': 10 d no Si-T - ^ ■ • •• ■ 1 ■ ■ - ■ " • r. . [. 1.. ■ , .10 o'/ -Ci £:.0EH!lj8 OH. 1; oac 1 d.roo 0811 odd io • covoo •£ ' e:!T . d H'39ii . j II r; oa. 3n9 j ..' i O' i‘ ic : ; i 1 ■ ’ - ■ ' : OS ( ' iio.^oidaulli tasvJt4 ' •J\/-v0 ,.>:ioY ;o: -Oai. o NBC TRADE NEWS June 1, 1964 ZENITH BUYS SPONSORSHIP IN FIVE NIGHTTIME SHOWS ON NBC -TV FOR 1964-65 The Zenith Radio Corporation, placing its first order in nighttime television in several years, has purchased sponsorship in five NBC-TV programs for 1964-65, it was announced today by Don Durgin, Vice President, Television Network Sales, NBC, Zenith will advertise in "The Andy Williams Show" and the Jonathan Winters specials (Mondays 9-10 p.m. NYT), "The Virginian" (Wednesdays 7:30-9 p*m. NYT) and "Wednesday Night at the Movies" (9-11 p.m. NYT), "The Jack Paar Program" (Fridays, 10-11 p.m. NYT) and "Saturday Night at the Movies" (9-11 p.m. NYT). The Zenith order was placed through Foote, Cone & Belding of Chicago. o PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK Digitized by the Internet Archive in 2019 with funding from University of Maryland College Park https://archive.org/details/nbctraderelease1964nati_4 NBC NEWS BROADCASTING’S LARGEST NEWS ORGANIZATION (NOTE: The following biographical feature on NBC News conventions co-anchor man Chet Huntley contains information of particular local interest to editors in Montana, the State of Washington, New Jersey, and New York. ) * * * - r CHET HUNTLEY i I 'JBC News* Convention Co-Anchor Man "Television is a great blessing to the American political scene," says Chet Huntley, gearing up for the 1964 national political conventions and elections. "You turn the lens on a man for any reason¬ able length of time and it suddenly gets to his very viscera and his soul. And it reveals him, ultimately, as a charlatan or a decent human being. " The conviction on TV's import in the democratic process is based on nearly three decades before the microphone and/or image orthocon tube as an observer, commentator, and reporter of the national and inter¬ national scene. It has been a "reasonable length of time" for the American viewing public to adjudge him one of its most respected broad¬ cast newsmen. The co-anchor man, with David Brinkley, of NBC Hews' coverage of the 1964 conventions and elections began his life in Cardwell, Mont., on Dec. 10, 1911, the oldest of four children. His father was a rail¬ road telegrapher and the family moved frequently along the route of the Northern Pacific. (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 . . 2 - Chet Huntley Huntley studied at Montana State College and, in 1932, won a national oratory tournament, the prize being a scholarship to the Cornish School of Arts in Seattle. It was here Huntley abandoned an earlier ambition to study medicine and went on to work at speech and drama. He transferred to Washington University where he won a degree in 1934. His next move was to a Seattle radio station. During the next several years, he worked for radio stations in Spokane and Portland, then joined CBS in 1939. Bor the next 12 years, he covered many top news stories in the Par West, including the United Nations founding in 19^5. In 1951 s Huntley moved over to ABC and covered stories in Asia and the Middle East. Four years later, he joined NBC News and, within a year, found himself teamed with a young Washington correspondent named David Brinkley. Together, they anchored the national elections ' in 1956 and, as a result, emerged into the most popular news team on the air. In September of the same year, the Huntley-Brinkley duo became a five- night-a-week feature on the NBC-TV Network in a world news roundup that was to capture every major award in its field during the ensuing seven years. The "Huntley-Brinkley Report" was expanded to a half-hour’s length in the Fall of 19^3, and is now telecast Monday-through-Friday from 7 to 7:30 p.m. EDT . Since its original melding, the Huntley-Brinkley combination has anchored the i960 conventions and elections and numerous other events of national and international import. Each performance has added to its stature and to that of NBC News. (more ) IjbibJ ! $i'.3 -;3W -3- 3 fa .ViT. •' 0£:Y ocf Y rr:c acfi: ( sv :. ) g - Chet Huntley In addition to the "Huntley-Brinkley Report" and other work on the left side of the hyphen, Huntley labors as a "single" on such NBC News projects as "NBC White Paper," the TV documentary series; NBC Radio's "Monitor," and numerous specials. Huntley is married to the former Tipton (Tippy) Stringer, a former Washington, D, C., weather girl. He was introduced to her by David Brinkley over a closed-circuit TV line with Chet in New York and Tippy in Washington. The Huntleys maintain a home in New York and a 150-acre cattle ranch near Flemington, N. J. NBC-New York, 6/1/64 J* y ~ Hiun bm 10 i a r O'ilo-; ^'o o £ vo jIj. • i3 Li .no. ii.rilafiW a. \;q from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 JACK TRACY ROOM 320 2 - X - H ROBERT W. SARNOFF SAYS RADIO CANNOT REST CONTENT AT ITS NEW HEIGHTS OF SERVICE TO PUBLIC; ADDRESSES NBC RADIO AFFILIATES ANNUAL MEETING, WHERE HE IS CITED FOR 'ZEALOUS ADVOCACY OF QUALITY PROGRAMMING' BEVERLY HILLS, CALIF., June 2 — Radio, which has reached new heights of service to the public, cannot rest content with its accom¬ plishments, Robert W. Sarnoff, Chairman of the Board of the National Broadcasting Company, told the annual meeting of the NBC Radio affiliates today at the Beverly Hilton Hotel here. In concluding a meeting during which the affiliated radio stations of NBC presented a citation to Mr. Sarnoff for his "zealous advocacy of quality programming, and for steadfast devotion to the highest ideals in broadcasting," Mr. Sarnoff said radio broadcasters are obliged to keep abreast of the constant change: "All of us have separate but parallel responsibilities — both at the station and at the network level — to discover new ways to do better things, not merely better ways to do old things." "NBC and its affiliates, " he said, "have never ceased to apply skill and initiative in leading our industry to higher and higher levels of accomplishment." "Radio has moved into a new era of service to the public and of profitability to those who serve this public," he said. As examples, he noted that radio and only radio can keep a person — no matter where he is — continuously in touch with the world, provide "food for thought, " companionship of music and the excitement of sports competition. He added : (more) Ness Department, Room 320 ■ , . ■ •• • •• ; " ■ ■ / . ••• ' ••• • -be ■ “7. . ; ■ . r . ■ , ■ i : [;• ,i •« • . • I J •. ' . ■ '• • ■ , - ' ■ : • •*/' ' ’ • 1 ri . • ■ • , • , ■> •• • -■ ■; ■■-••• • ' • ' ' ’ • . • - • •• ■ v ' .mi ■’ 2 - Robert W. Samoff -- Radio Affiliates Meeting "Where can established businesses — as well as new and growing ones with modest budgets -- find an avenue of sales promotion that has reach and the impact of repetition? Again, the answer is radio. " Mr. Sarnoff said he is convinced the most useful broadcast service to the community is performed by a network-affiliated station. And he stated, "If a station can do it better than a network, then the network should not duplicate it," Two of NBC Radio’s unique services in the next few months -- coverage of primaries, conventions and the election returns and coverage of the 1964 Olympics in Tokyo -- were pointed to by Mr. Sarnoff as examples of the special programming of the NBC Radio Network. The fact that the NBC-owned radio stations are under re¬ examination and that NBC is "keeping a keen and continuing eye on NBC's network service to sharpen its interest and increase its range" to avoid the pitfalls invited by clinging to outmoded forms and practices, were cited by Mr, Sarnoff as evidence that NBC does not rest content with its accomplishments. "Radio," the NBC chief executive summarized, "is assured of an increasingly useful and rewarding future." The citation marking Mr, Sarnoff ’s 25th anniversary in com¬ munications was presented by R. Lyell Bremser (KFAB, Omaha, Neb.). Chairman of the NBC Radio Affiliates Executive Committee. The citation read: (more) ' — ^ c . : i d ,i e rf 8 X d ;• s n s o ■■ : ■ . ? ' ; • . j . d •, ■ cd; b: * v- 'dd ■ . [i‘ . >•; *>vj • ; s - 'xo't.^e c . : • : . . " v flBl - ” . t. ■! r :J . ul don b.L>jO iv.. ;toc. :• . : •: .> • " ■ : ‘ ' c ~ €"■ ■' T ■ ' •-■'•‘A • *z to ifti: r- "Q'cq : • -r. 1 :,:‘s c ? ); - -■■d ' Ldno 3 n€ Jq993 s ’ : - , . '• . J':r r - yo d ' v... ' . '• . • . ■■ . " X'-: -X:- • r :i t , . .. ' • 3" * Y • 3 69'lOn.] 0\ . rid ‘d* • 1 -> 'dir-:. . i itei-.' ' . 0 *'.T ■ • jr ; •• r-yp. rv • U . - d 7 J > : n >ldSv)t /. 3 - Robert W, Sarnoff -- Radio Affiliates Meeting "Robert W. Sarnoff, for his distinguished career, upon the occasion of his twenty-fifth anniversary in communications, for his zealous advocacy of quality programming, and for stead¬ fast devotion to the highest ideals in broadcasting, this citation, with appreciation and affection from the affiliated stations of the National Broadcasting Company. (SIGNED) R. Lyell Bremser, Chairman; Thomas S. Carr, Secretary-Treasurer, NBC Radio Affiliates Executive Committee. NBC-6/2/64 r v fcsrj' lugnlcfal'M ■ aid not tTlc/ri68 ,W :^ec->V: HflOO IB ..■■■. • • , ■ : - -i tol “.He y^*Xb;jd to ^oso: vbf et»- Ir.os aid io'! si’. i3rJo8 3ob£»o‘td . i: a I c 9 hi 3 serein sdj o“ rr l.-ovoo j-. osa-'ii. ;‘>r erici mail noi:‘ ost'is 5n? Hox.t-6Xo9*iqq3 o-j 4w ^noXd’sjlr .■'jnsqmoO gniJ,aSQ&6o‘sa IsnoX^cil srirt J ancl&^i n&mt&i tea ’ E© ■ ; . ) . ■ j a se'iT - y/i stf 9*1 o ©8 t'nsO ,8 ssmo;iT .secmmrcioO sv; -v^sxS ascfslIXllA :-ibsH Offti pR- 14 FROM the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 NBC RADIO HAS MAI NT AIMED ITS NUMBER ONE POSITION IN NETWORK SALES, WILLIAM K. Me DANIEL STATES AT ANNUAL MEETING OP THE NETWORK ’ S AFFILIATES BEVERLY HILLS, CALIF., June 2 — NBC Radio has maintained its number one position in network sales, William K. McDaniel, Executive Vice President in charge of NBC Radio, told executives of stations affiliated with the NBC Radio Network today. Mr. McDaniel cited NBC Radio’s sales and program achievements at the annual meeting of the network's affiliates, held this year at the Beverly Hilton Hotel here. "Since i960, more advertisers have bought more time on NBC than on any other radio network," he said. "Throughout 1963, NBC’s share of sponsored hours on all three networks was 38 per cent. In the first four months of 1964, we have 40 per cent." In program achievements, Mr. McDaniel cited the network's many awards won this year. "NBC Radio swept the Radio-TV Daily awards by winning over one-half of the radio awards given this year." In addition, the network won two Peabody Awards — one for 'Dorothy Gordon’s Youth Forum,’ and a second for Sunday night ’Monitor.’ "NBC Radio realizes that to extend our leadership position we must continually move forward. We realize that we can be successful only by making continuous improvements in our product. This not only gives greater strength to the network, but strengthens our affiliates as well," stated Mr. McDaniel. In the area of improvements, Mr. McDaniel pointed out that the news programs were written, produced and supervised specifically for network radio. He also stated that a Sports Desk was (more ) Rress Department, Room 320 . ' ■ . ■ . " ■■ . - . ■ : • 2 - William K. McDaniel added to the Monday-through-Friday evening news program, "News of the World." In addition, starting on June 6, affiliates will be given an additional two minutes and 10 seconds in each "Monitor" hour to present local news, weather, or other community programming. Mr. McDaniel also disclosed the results of a recent study of NBC Radio's Hotline Service. He stated that 92 per cent of the affiliates made extensive use of the Hotline and during the course of one year, more than 1,138 Hotline features, totaling more than 98 hours, were fed NBC Radio affiliates. NBC -6/2/64 ■ ' 3 - ■ , U : 5H inJ . lh ■ ' Di 9 f evjt?; erf IIIw so./e.-irv^js <3 sm*& no £nicf,iB*a , O-LIxf. . nl “ .bL ■ rie t’e-.q o* inor: !,iocL;e*f>iv. ’ r'ox3 ni ekr eea 01 fen.? astonls! ;• vo l&noJt^L . , eiq y^i-e/. ,o< r: .. :-;o -no &ta asicraoA 0,0 . anaaiYHavoA ;'oroo'T 103*12*® toic o *se aau on 'awanT hajuoatdss3 cfitSoH r.oTAioi:- 'a :lio: t: : omi oaw ta 3ya3 ^ no 3rt±og ’/on a± S'is/IT" — 2 snuL ^.aiJ.'.O t&IJIH YJHHVK5 nuoivi ,,'A end v.d ados o/bn la e'orioiuq srid ml mood r.iJCbnsir • ••■' ' ■ ; . . : ' . b lo bX*xow ©rid boe ted98 o t ■ ■ > t3-;jo • noe-iei tDnorid ‘iBljJOB-'toaqa sirid rdiv; qu riodBO ed gninninscf ♦ £bod Lv-v t . on! /iO8^oiia-/i.rrjB0c : srfd 'io n&wiJ b S ' s ■ . i : . 1 . wi ban C 9M 9 fd . - . ■ ■ , %X©doH rtodXXH yXis - iCc rj-j.ev ? 9i 7 A-' d*i£q srid no -- nrsnlrid lo anon os orid ni scsXq 3dl .ylians duo 9lf> od gnica don al — 5I*iow yon 98B0 no duq o b 0 . . ■ ■ •3 gnxi: o-.1. '' tr no oH . o.Lbsi rig jo arid gni do.'iTuvr- XuOoeooone lo seined /: JO:, " 039 V V3H d0 3 Od Bd*X0l'i ^ 3 ' v /X 0 J U On 0 0 1.060. f.d lo 9110 9 dJJO vq vs 9::Br od ocbnn 1193 orin I in ,i0^ xiow so driglirr dx nnirfd I _ aMfibn . Y'xors cans r v 7.o r. i 9.0 bsvc'iv -snid end lo ssu *xsd,s ox OBrt dofid on oo 3013 03 'A 4 v,.aj.Tg'; u v3 bnc 3n.tbB9*x fiv/o ym mo’i'i" 9 r0 SnXbri6d" too ->r'B won rid i:w qu ...nimoo si -- eib-in o:-;d9n ylljsxosi ' ; ... .6 *98390 lldejl >rj • ' ■- * " 98iJ OJ . DJ ecf bluoris so or id bns d oIcJbIxbvb a-inoda sasooua ,v Insbx.ov/ yi !1 .yonoup-^il drsdne.g srid ri; n*;'v nib yldsuv si ysr od oxbfi*i lo ss u srid dsrid blBa sdooffI .-iM ■:s.t..a*i srid bnuoiB bonsisn :io 39II I/ubI nsrlw cqb <: x.s9y 02 a.st; d± dn/iw rrr< ( snor?:) .RICO ‘I 3/llvJtI t 2 - Emerson Foote "Radio is today becoming everyone's personal medium, and with the great pending advances in radio manufacture, smaller and smaller radios, you have more of the makings of a new medium. I believe myself that the time is not far distant when a person will feel as undressed, when not wearing or carrying a radio, as he feels today when going about without a watch," he said. "And this will mean an even greater acceleration in radio listening and an even greater opportunity for advertisers to carry their selling messages to their customers and prospective customers." - o - NBC-6/2/64 • - ■' "• 3 / i. o? c •. •od ? : • • ' • riBma t . . r . ‘ . ■ ei ' . •. . . . ; n\, - ,'n y_i. ; •_ : 3 ■ } '■ : -• n - ■ ■ •: o . n 1 . • . > jsc SIX NEW DIMENSIONS OF RADIO OUTLINED TO NBC RADIO AFFILIATES BY ROBERT L. REDD OF ERWIN WASEY, RUTHRAUFF & RYAN INC. BEVERLY HILLS, CALIF., June 2 — Six new dimensions of radio were outlined to the annual meeting of NBC Radio affiliates here today by Robert L. Redd, Executive Vice President, Western Division of Erwin Wasey, Ruthrauff & Ryan Inc. Mr. Redd said network radio is about to take a giant step in growth "as you never dreamed. . .because radio is where the ideas are." He spelled out six ideas as follows: RADIO TODAY IS IRREPLACEABLE — "Radio required only (the) ears... Radio is the only medium that steals no time for anyone." RADIO IS EVERYWHERE — "The age of the Dick Tracy wrist radio is obsolete. This morning we are entering the age of the lapel button radio." RADIO IS PROLIFERATING — "Pulse modulation. .. the simultaneous transmission over one frequency. . .of several programs," he said, would permit a listener to select news, opera, sports, drama. AUDIENCE MEASUREMENT — He cited a device perfected by MIT that counted radio sets turned on in passing autos and tabulated the station to which the driver was listening. RADIO WILL ADOPT ACCOUNTABILITY — Radio will be able to document its advertising effectiveness to an advertiser’s satisfaction. (more ) or 0 7 ojc ' *j- mo~ v.n -aa 'msu via o t,.jo - - C • - ■ 7 ' ■ 0 : n • • • l;7 ' . - : ■ ' . o v . : ' ■ ■ o. « ' t 8fB6*T.gOT • . ;i ?Cc: S*I9qO tEV-;«n ' OT •O'i -9 ai^*xev»)j3 a .7 1 Jnamu^ob ocf dl :/b .no; t;0£ iJ ?:c .. ; ' n o - ... : j=>- b£ ( 9 ■ O f) 2 - Robert L. Redd RADIO WILL BE AN INTEGRAL PART IN MODERN MARKETING THEORY — New use of automated marketing cannot operate without the mass contract radio can provide economically. Mr. Redd urged the NBC Radio affiliates to support the new audience measurement systems MIT and others are perfecting: "Let’s not wait for tomorrow, let's use it now." He labeled radio's financial future as "enviable." He said radio is in 97 per cent of U. S. homes now with listenership up nearly 25 per cent in only the past two years. NBC -6/2/64 , :r v r . : ■ /• ; • ■ ;j .0 • > '.f : 9-7.. n a'lefi'io • 'l?i s;n9var« n;ni :aja oofioi'J: Kvci it- o:- • . - 3 ' • ; iJtl ritfiw se Si . c \N 3 • ■ ; . .. : ■ - i::. : ..A - . NBC TRADE NEWS June 2, 1964 14 FOREIGN BROADCASTERS ORDER 468 HOURS OF PROGRAMMING FROM NBC INTERNATIONAL IN WEEK Fourteen overseas broadcasters, from Hong Kong to Trinidad, placed orders for 468 hours of programming with NBC International last week, including 14 series and a wide selection of NBC-TV documentaries and special programs. In making the announcement, Joseph M. Klein, President of NBC International, a unit of the NBC Enterprises division of NBC, said that the orders included the first overseas sale of the new color series of "Science in Action" programs, which was ordered by the Jamaica Broadcasting Corp. The Jamaican broadcasters also placed an order for "Watch Mr. Wizard" and "Car 54, Where Are You?" Two other sales of "Car 54" last week were to Trinidad and Tobago Television Company and Caribbean Broadcasting Corp. The Nat Hiken-produced comedy series, which originally appeared weekly on the NBC-TV Network, has been sold to 15 foreign broadcasters since it was placed in international syndication last January, and has become one of the most popular U. S. television series abroad. Federal Nigerian Television Service bought a series of 26 NBC News and other documentary programs, as well as "Wild Kingdom," "Wisdom," "Bonanza" and "Cameo Theatre." East Nigerian Broadcasting Corp. ordered a series of "Perspective on Greatness" programs in addition to "Laramie," "Dr. Kildare," "Bonanza" and "Blue Angels." (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . a. ' • • 2 - NBC International Western Nigerian Radiovision Service has ordered "Life of Riley." Radiotelevisao Portuguesa in Lisbon ordered the series of NBC News and other documentary programs, and "Bonanza" and the special program, "Podrecca's Piccoli Theatre." Redif fusion Ltd. in Hong Kong has bought a series of NBC News specials, including the award-winning "The Tunnel." Kenya Broadcasting Corp. ordered the "Watch Mr, Wizard" series . Caribbean Broadcasting, in addition to the "Car 54" order, als signed for "Watch Mr. Wizard" and "National Velvet." Trinidad and Tobago Television Company placed an additional order for "National Velvet . " Cyprus Broadcasting Corp. placed an order for "The Richard Boone Show." Radio Eireann in Dublin signed for the NBC News special, "Cuba The Missile Crisis," and for "San Francisco Detective," a program in the "Show of the Week" series. Nederlandse Televisie Stichting in Hilversum, Holland, ordered, "High Wire: The Great Wallendas." Sveriges Radio in Stockholm bought another "Show of the Week" episode, "Prisoners at Large," and "Bonanza." WDR Fernsehen in Cologne, Germany, placed an order for "Laramie. " NBC-New York, 6/2/64 id ■ vi93 floXajtvaXbsfl nBlisaiW me^aaW a-'iiia v. :• r .obis .0*10 iiodaiJ. nl ; ;'f. : •.. s L. io&q •: - . t bne !.,.sr..inoLr" bns tam v . ig ;isdno;Mj oofc isddo onr e\ ,5ri^i •".• ? ooo. ... : :.or -. . ' ’ " . 1 J >c . - [olati / ... ' ,f oriT : . u u.:.'- n :f arid :p id: •, i ;/ii «.a[sio: ’Me :iw .7 1 ©rid Jlsiilio .q«xoO aflideso. ■so'ii: r^naX .aol* . . fr *' . •:■'©'/ X: 7 >'.r.ri old’ll" vh'U a.'V . riod.oW' frori i'9A" J -noidf'K io*5: • _o IsnoldxbJ ns v.e :Ic v^qv :i to.tsiv9X9T o;n£< ",d©V. j . •• . i9. * j •.,£ c . cr • ." - .qvO n.vorI3 9fi d: 0" ^Isloeqa a , >VL -J' ©rid lo'i finals nlX'JjjG ni nnosiia olbsft I ■ ■ ■ j. • >de<3 joelon nfi3M io*i brns Mt8iaJ£*iO ©liaaXM \ . : la? . 'y.eaVJ 9 rid lo *70i tir«;ja.*iovIiK rtf' snldric/idc’. ©Jtalvo/ sT sa-nsIiobsW '■’.SB • ;I I. •• .'7: 71 :.'. 1 :ll' , • 1 AVOW ,2M" 3'VV-O^ MI • i B£fi y/iovA slIXyiH ..." j. '■ 9 - , A £ ; a ’VT-OHM buloni .no! D srlT1 n I . . : ©4cf 8£ aslo*! " . ... .'ill i. oo;iu3 .iv;.ai noa*iolI : r. ~:£‘itacq Iii . yiavA aalM (n ... . t2*xq-soi:v ’ el-i-lg .. -5'1£W£ odd- lOl £9JbJb£ . _ as/.B 0 6ns nr. n.39C. ci/'.tfe-oo aaiiaa sriT < -7. I£'; . \r -7. . *. . .a. . IK : ... .2 :, 8 v xM ■ s iJ bQllo'ine ©4a rt oils? ■ : - ' ■ t l ' •".. . , ■ _ 7 ’.A 31 id . - l ■ ■ 7 ■ • ■ ’ ,59‘ri 9ii" -iJ rr;. . .AT I,.- [ saT- bn.3 'y«xfr{90 . • .q OC • • -OC : T tSyabssi! .\?o9lstf si V.-voIf .‘iM" ,TYM r-.i^Xo • C. •: v/i--.- A the national broadcasting company Rockefeller Plaza, New York, N. Y. 10020 PUBLIC BENEFITS FROM GROUP OWNERSHIP OF STATIONS STRESSED BY ROBERT W. SARNOFF IN ADDRESS BEFORE RADIO AND TELEVISION AFFILIATES NBC Board Chairman Says Equating 'Bigness With Badness' Has Been 'Invalidated' By Experience of U,S, Economy FOR RELEASE 5 FJo NYT, WEDNESDAY, JUNE 3 The "positive public benefits" developed by multiple station owners and newspaper and magazine owners of broadcasting stations were stressed in an address today (June 3) by Robert W. Sarnoff, Chairman of the Board of the National Broadcasting Company « Emphasizing the values of full and free competition in broad¬ casting — free of both government and private restraints — he stated that those who advocate maximum dispersion of station ownership exalt it as an end in itself, regardless of the adverse effects it may have on the scope and character of the broadcast service, Mr, Sarnoff 's audience included over 400 executives from the independent television and radio stations affiliated with NBC at a luncheon highlighting the annual convention in Beverly Hills, Calif,, at the Beverly Hilton Hotel. Although most of his speech was devoted to group ownership, the NBC Chairman also assessed developments and prospects on a number of other major subjects including color television, UHF, educational stations, pay-TV and Community Antenna Television (CATV). Equating bigness with badness, he said, "has long been In¬ validated by the experience of our economy and society, which demon¬ strates that large undertakings demand large resources and combinations (more) Department, Hoorn 320 ' ' ■ 2 - Robert W, Sarnoff of skills — whether in the development of atomic energy, in heavy in¬ dustry, in ma.3S distribution, or even in the operation of government itself. " It has been established that substantial enterprises "can further, rather than inhibit, healthy competition,” he said. Although size has become "one of our nation's greatest functional assets, emotional response still obstructs a clear vision" of its importance and benefits. He posed this question: Would the public be better served if a policy of greater dispersion of station ownership were followed? "Those who support such a course rest their position primarily on the value of fostering a multiplicity of voices in news, information and other influences of public opinion -- an objective we would all support. Examining the questions raised and the benefits developed by multiple station ownership and the common ownership of publications and stations, Mr. Sarnoff made these points: 1. "Diversity of voices has meaning only for the individual market. This is the very principle recognized and amply protected by the ’duopoly* rule, prohibiting ownership of more than one TV, AM or FM station within a single area. The principle is meaningless when ap¬ plied to ownership of multiple stations serving separate areas, such as common ownership of a station in New York and Chicago, or in Cleveland and San Francisco. Such ownership cannot reduce the diversity of voices available to the public in any of these localities. 2. "The contrary view springs from the fallacy that there is a homogeneous national audience, rather than a multiplicity of individ¬ ual market -by -market audiences, representing in aggregate the total audience. (more) .... • ■ jrtmq e - ; . . .. ..... r: s .lS; n.v.v1 • 1 . ' -■ ; *• -;d ngo • " .by :-3 srf ” ,.a ; ~;ic . Yi^.'serl . :t : ; I rr'rj • *- 1 .-*7 t-iL/io- "‘.3f fsnoicK'rrn'l s 1 noltfen *uro ^ ■ n ‘ 9inoor- f e , 1:' J .1 b SV-i f .: ; '••j. •' 91* t , : : W : 09.' .0 ' \ if ' » • i :• •: - o , ■ ■r,oqq 1. '■ ’ ,-v. -yi -• ! -t at? -- no ' '• C • ' • ; ' - x.. i~o . ■ -O'! , • ' .■■•. n ■ . • • :-r ' ' ;• • ■ ' -• . :: 7 ' eritf nol a elql$, : iJrt’ ■■ 9890- 90. .1 . il - |J rjhlvio -j: n • as* • 0 . X !. v ' • a e: ' > ■ •• • • i rrJ \ . a 1 ■ ”>9Mr • O . • 7*19? - . *3 i3r q X V . ‘ '..fir1:' • . , 09j ; ?( , - .o ’■ , j; A i ' ■ ■ r nr ,;o rsat v 11 c.j.t ' i 9 •: ? - • qi . • • ' r> ' 3i 1*0 " O.l \ . o:* .. :n r *i ’ r '9f!^ 3srr * 1 v. IIo'i. c- rr{o*i : f. t • ■„ v -.too « . , ' 9fivt stfBgsaggs nl - >on© •: olf ;9iofli) ♦ jL‘- Samoff 3. "Pear expressed by the opponents of multiple ownership is that a single corporate entity owning stations in separate localities may impose a uniform set of program standards, unrelated and unsuited to the differing interests of these separate communities. This is not only contrary to the realities of experience, but disregards the basic legal responsibility of each station to assess and meet the interests of its own community; and it ignores the compelling economic necessity for each station to follow such a course if it is to compete effectively for local public favor. 4. "Even if one casts aside these realities to raise the spectre of an anti-competitive 'potential* in multiple ownership through economic domination of the national market, it becomes quickly apparent that there is no prospect of such domination under present regulations, which I believe have worked well. Whereas no multiple television station owner, operating under these regulations, accounts for more than 8 per cent of all television station time sales, we find that individual companies have far larger market shares in most other in¬ dustries. 5. "Similar considerations apply to station ownership by newspaper or magazine interests. In these situations, it is claimed, the operation of publishing and broadcasting under common ownership tends to exclude competition in news and information, and forecloses the public from a diversity of views to aid it in forming its judgments and opinions. This argument either overlooks or ignores the fact that no newspaper, magazine or broadcast station is the sole source of in¬ formation for any citizen in any community." Consideration of the subject is incomplete without examination of the "positive public benefits" of group ownership, Mr. Sarnoff said. (more) •• ;o •. . - '■ _ :: •; :* n':c: 1 a; : f sir. '-Iga • : . -3'i v. rii anJtnellJtb er f-'O* t- r *Xn©cx2 1:’ eei j\:i33'i ©rid - I ytrf$rijr.oo 3 ‘if .3 i <: ; r .'a *>r y i£ic'le> •.oqaan I g-' * i'X ' a ft'£ e© . r;:3i J ' one :y dlni/rnioo owe ad •■ l;oo ■; doj v; i XI y os noidnds cion .‘■m l o‘Id;jc[ IfiooJ ~ >n* ■ rsli.c j ; ?'• sbie-. - n > ox 1 3j drii^oq' ; • i 'oc.vno: - »:dns ns lo end •■ a.- it' . r : r I. noi nmb • V-' ••• s ' r; - ■ on ‘ c , : iq >r o. r : t assnerftf »XJ - w r i eilad I r 3-' t ' r' I l' • )‘i a a - rid *ic •> : yrij •. • -• •.] f.nen o .ioJ r,o *v.ni noi; a??. n Xalvolsd I. g 'to in90 r<9q 8 • . • *18 • - L I ®V tilBqj .8'? la. ■ . - ?„ !, :• ;-.j. .ci * . Glim 28" .2 . - eaarfd sens ' if ’ " '* ■--* ‘ ?.• jasobcond brn £f.lrfsildi, q 'io riold/'noqo '■ ■ - * buXoxe n-~ 1 nJt di d.'.s d ewB 'v "n ydivi**- rjro s mc-i'i olldi/q &,!<■ I'levo nojidi9 dnemr/gnfi r triT . anoint l.:y» ' '• - - • c~ r a ' Bda c^-: ":Iqmc aal si do9tdn8 arid lo ixoldfinebJtant 0 * .iM ^qliianeawo quong lo nedllened oildoq ©vldXeoq" ©d; f©3' >n) 1| - Robert We Sarnoff "These owners have been leaders in the industry, not followers The advantages of a broad base that is not at the mercy of the economic vagaries of a single community, and the resources of combined skills and experience, have been used by them to advance and enlarge the pub¬ lic values of broadcasting. " In radio, newspaper owners and multiple licensees "have been in the forefront of broadcast pioneering, " and in succeeding years "they continued to lead in the technical progress that has brought broadcasting to its present position of influence and service, " Mr . Sarnoff asserted. In television, the 108 stations that went into operation be¬ fore the "freeze" were the ones that "undertook the pioneering risks of a new and uncertain medium and the heavy initial losses entailed in building it -- and two-thirds of these stations were owned by newspaper publishers and multiple licensees," he said. "Today, these ownerships account for 80 per cent of the stations that are developing the new medium of color by providing a local live color service to their com¬ munities. "in television station operations, they have been the vanguard of program creativity, developing bold, new local program projects that have not only enriched their own communities, but are becoming an ad¬ ditional source of supply to other stations. "A particular value served by the multiple station ownership of network companies is the financial support it provides for the tele¬ vision network enterprise which operates under enormous financial hazards. It was this support that enabled the radio networks to weather the years of heavy losses while adjusting to the realities of (more) ■' . . c. .l - • r. ■: 3_ j . ■ ~ 'r: .. ■" M i : .x : i I ' K9Li'SV ' 0 '• 9 •' ' ■> " S . 'v . . ' ■ , :)' ,.c 7 n-v. ' u . in ; v i t ; .. . °" ■ -‘■‘'-••-'•w i 1 ■('. e- j, t l&j - r rf ill 1 n.r. n •: . r I < n v ■■ ' - • o ; , • _>!• ; /ele-j n .. ^Iqcrr 8 > e-xu e Larro be -’v^a e-jj ifiXioif . 3q •v i v • ir i t i; f - 8-3 ifU-v. " « ,)V/ ■ - i ) i ,• •. . . j >{*-. ■ nc e^nowdsa oXfun r-*ri;t bsXctene dr.it tnoqqjje strid aew I .ab-i£ : , ; ■ [ I ■ ' • • •' (©♦torn) <2_ - Robert W, Sarnoff television. And it is this support that helps the three television networks to assume, year by year, the hundreds of millions of dollars of commitments for developing an array of new programs and maintaining a wide-ranging national program service of entertainment, news and information. "Similarly, an additional value of newspaper-owned stations is the contribution they make to the economic stability of newspapers and consequently to the priceless institution of a free press. "Multiple and newspaper owners are demonstrating every day their ability and eagerness to enlarge and enliven broadcasting through competition. While continuing this effort, we must all be constantly alert to the dangers of any proposals, based on theory and abstraction, that would weaken our capacity to provide an ever broadening service to the public." o i : sri fii • ,noJ m lo Bfee'ibmiri srtt ti89Y x<3 *teex (eau/B8S oi 83ft b an •. is : ■ e& tfXfli ■■■. • nfi 1 ■ . ■ 14 ■ - . .no I : •' ■ ' ban • • . cii sv • . . , . ■ ■' ;i ; ■ V :' Hi ' . traoni ' 4 ; : .a^siq s ‘to rroidjtfj -Iznl oue.Leoi'iq onr o$ ^Ictno.opeGnoo 'e snJ.'is^ r^noinsb v: anunwn i visqawsn On > slot.} Inc*'’ v fra obeoid jrxsvllns brtB .v otf ■ ,-■■ : . ' bna J lids 'll ' • • M tfer/ci avr , r^cl'is a Jr!.: . oidide q ■' •• ST ■ . ' 08 - ■ ' Sn-A ; •' (i O •' '9 ■•" ■; . ••; X1 >; o'- " .oXlcfnq 9r}vt FROM the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 FOR RELEASE 5 P.M. NYT, WEDNESDAY , JUNE 3 ROBERT W. SARNOFF ON RESTRAINTS, SOURCES OF INFORMATION, COLOR TV, UHF, EDUCATIONAL TV, CATV AND PAY-TV From an Address by NBC’s Chairman of the Board At Television and Radio Affiliates Meeting Beverly Hills, Calif., June 3, 1964 RESTRAINTS We cannot accept restraints on competition as offering a better means of meeting the varied interests of our multiple society. Such restraints would obstruct the public’s freedom of choice and interpose an arbitrary judgment as to what the public should receive. This is true both of private restraint and government restraint. It always strikes me as an oddity that when it comes to broad¬ casting, some who are the foremost champions of freedom and competition in other fields of expression, advocate government influence on programming or coordinated scheduling among networks to enlarge the program fields they personally prefer. * * * SOURCES OF INFORMATION The American Newspaper Publishers Association last summer made an extensive analysis (of sources of information available to American communities). It found that a number of metropolitan areas have only one daily newspaper published in the core city. Typically, however, (more ) Press Department, Room 320 1 . . • ' 2 - Excerpts from Address by Robert W. Sarnoff the sources of news and information available to such communities were in the dozens. For example, in the environs of the one-newspaper city of Sioux Falls, the public had access to a total of 63 different information sources (two television and four radio stations, four weeklies and six specialized publications; and 47 other publications consisting of 12 dailies, 10 Sunday papers, six national Sunday supplements, 19 national magazines). * * * COLOR TELEVISION Color is now rapidly moving toward the inevitable time when it will supplant black and white as the basic medium. The challenge here is not so much to those of us who have pioneered in color and are beginning to realize its benefits, but to those who have lagged behind. Any broadcaster -- network or station -- who is unwilling to participate in advancing this forward movement of television is shirking his responsibilities -- and neglecting his opportunities -- as much as if he failed to keep his equipment and facilities up to date or disregarded avenues toward program improvement to provide the best possible service. * * * UHF STATIONS The year-by-year automatic increase in the UHF circulation base (from such factors as the new requirement for all-channel receivers and the sharply rising rate of new color set acquisition) will put UHF stations in a new posture, with the potential of further sharpening competition, stimulating additional sources of programming, multiplying services, increasing opportunities for network affiliations and many other side effects. These are developments we should welcome as aspects of vitality in a competitive industry. NBC does welcome them and has always supported measures to make the 70 UHF channels fully effective (more ) .r ■ ' • o'..- : jos 'fO • - .1 ' I.L". :{■;■ -r ■ . o . :* 4 ’ '-ij i X I •. V . ; : i ,i t'.; t :c ; ■ ’ c • . i9Cf 'I 9 S £J' E'lOI j •\T8 V HU / - ’ : 3 ^ V;T ■ rj > £>90‘XUC8 I p.::o/,' tr.r-ti? ' 0jt$ irr icfa , * ~ d ■ jet • - ’• iC-‘ 7: ■ ;• ' f ; ,, - ■ ( 'iOr.f ) 3 - Excerpts from Address by Robert W. Sarnoff in broadcasting. But we must also be alert to pressures for expediting UHF development artificially and sustaining it synthetically. Such measures would negate the competitive framework UHF development is designed to advance, and would not provide a sound foundation for UHF’s future . * * * EDUCATIONAL TELEVISION Educational television is only at the threshold of its growth but promises to add another dimension to our medium, not only as a sorely-needed new instrument in the teaching process, but as a regular program source that emphasizes specialized information and cultural programming. In this latter capacity, it will complement the role of commercial broadcasters and provide a continuing test of the extent of audience interest in such specialized material. But if its programming is effective, it will also stimulate commercial broadcasters, and even challenge them for the attention of audience segments attracted by such fare. * * * COMMUNITY ANTENNA TELEVISION We believe that the majority of CATV systems have benefitted the public by bringing television to small unserved areas and by enlarging choices of programming in other communities with minimum service. We also recognize that there have been some occasions where CATV operations have generated conflicting public interests by depriving a local station of its opportunities for survival and growth, without offering a parallel public service. We have felt that minimum regula¬ tion of CATV was justified to mediate these colliding public interests; and that as a matter of principle, CATV operators should be required to obtain the consent of those whose programs they use so gainfully to themselves. (more ) ; - t . iol aotJLraastq otf itsXs ocf oel£ dtaum .' . .. sc . . . . i 3 ■ x .. I , . ■ t i • - 9 ’ ' HU 4*xo\ r st" ■ ■' .. :• . ;• : ■* ■ ■ , bi :ow • t c.<: .i ?.' ;o’j biv ■;£: > r- >.[ o±q ■ 5c ; bi y-’M r. ; t onsvb/s 03 bong . :: - .i * * * woirr . /jit jAT/or.:;A0ua? ' -• I) ’ odsoLfio 9:1.. js \Xno d.t fioiaiv If’j I . . • »n .. ‘ . . . • • . is. ovr? ,.s£90ooq ^n.L1 . - rL. . , • •• ■ .•:■ [: wen bt ! ■ j ;~\I- • rJ 1j:. .. : . •. ij. : >q;: ... • :.! cterL' t • o ; / S'r oicrt ortt tfnsu jlqrnoo ,C.L;:v: :U ./^-finsqso n9&$&£ ulrff nl .gfljfcflWJBt; ■ fr ■ ‘ .. ... . s bivotq - I c ■ [jb ■■ : 8 $1 ':--l . • . ;■ .- si Bio a loua nl dastsfrxi sor:s. r2* ■' ' •: . iOt(i i . o o:J i. : • i .;• J • Xw oi: t9..: i . je ■ '* « > b'lIbIVSJH'j X^ILLT'tA. 30 • ' ‘ rf ' . sm 9 V 3HB anso ; ..i.u ,rb o cJ • • :. L , ; ■ !L: 3 q;r;x’ .:iL‘*~lcT qX oLLluq ■■ ci Jill. f! . ICO • :'.J . Jsoicdo ; . tn t ... £ •• ■ I( 9 ■ ■ & - ‘vi-iw . L ' q .cm ftr *co a -»2;fimr:t >g o .. '2 r:o r ' .'o. ■ V/ • . . -1 . r. Xoo 9B9Xl^ crleibsfrr oa bo 2 ‘l, scf VTAO t9Xqionitq 2o b o-j \.2Xi,!‘ln2£b c;.: sgjj vcril ca odv esofict r ^ cTnosnoo srl2 r: L- . se . '.'=?•:■ ( tr 'i') 4 - Excerpts from Address by Robert W, Sarnoff But now CATV seems to be reaching out well beyond those areas (of little or no TV service) to import programs to substantial markets that might otherwise support additional stations offering wider services — and all this without the consent of the program proprietors and in derogation of a carefully designed allocations system. Clearly a resolution of the novel problems raised by these developments requires first a full disclosure and analysis of the facts, many of which lie beneath the surface. We are studying the situation carefully and will form our judgments on the basis of the facts as they come to light. * * * PAY TELEVISION Our position over the years has been to oppose any system that would withdraw frequencies from public broadcasting to offer a service of narrowcasting available only to those willing and able to pay for it, using box office returns from the few to outbid free television for the popular attractions it offers without charge to all. But as we reaffirmed last March, we reject the principle of seeking government protection against a pay system that does not use public frequencies, even though we recognize that its consequences can have the same adverse effects as wireless pay-TV. We take this position because we do not believe that competition from a new non-broadcasting venture — wired pay-TV — is in itself a justification for broadcasters to urge govern¬ ment prohibitions of such an activity. o J.Wii l ' '.J % • ‘ J ... ... • - ' ^ > ..^1* . ofor j i :•;•• £r/ oc - " V • i j: : .'tr.i-v :o"o g anrBT. • jh± c ; (oo.; ' 3< _l \ 3 I [1 tr •. 9 *X£I 9fig 'lo gfI98flOO 9fid-aji^ri- .;.w r . ■ •••• a J'.'i'. •'.:£• f. *ip 9X0 . r;. ■ • -.4 uy _ Mooli s bsr^J-Boi) y I .• >9*if.o s TO nol3: 3 - iso ni bn. ? ■') v '*t ; . • : n'd :. - • 9 11 : ’:n\i oo Yrtf‘>n . - o.&rj sriJ lo *>n/; o'lwaoXoalJb IIul s do'i 1 -i ' if T 'V ’ o, IK" • 9): ' *1 C 0: . / Of IIJ3 9. J r^JSSfi^ # * * WOIGIV^-raT YA‘ j red'd i , Yr-' •.’'••ogqo < . n od sad Q‘tBi\ sriJ *1 >vo •.■■•' - °oq rrjO D.tvi03 i o o-j pi 1 ■" >so*xo cuq o,i'i e >i:oj u -3*: . w«~ dgio bluoi : £ ro/ z l.f 'i 530'^ j- YXn^ of tal ' ■ ...da, ov r:r - ' 2 - j *!•'• n - . log osol Jala: 5 o' ■ i*g J9o: 9:o ‘ o a So Z-"- - ;vr fc>: . CIb o . : o ijic i: tw si . ;o ;igo£n.o;.;£ laluqoi gnsmmovog snx.oosa lo slqj-onixq nlo ;i' , ev? . ooM cOjsI .: es* : >il oxlcljjq 9ai/ gon 890i> garig mogsYfi x&q . , ■ >2 . S 1 J Jon ob 9w 98ui elrig oS.sd eW ,VT-v£q saslsniw bb sjoelli c J: . -- ■. ov : i±gcfio . >.rr. o . nc 2 1J »qrffOO Jfirig • • o.: "9 i . bsoid *to1 aoldao t 9 ' £98 gx nl aJt — v ... .Y^ o/IJob o lo one.; xo ricoq Joor o Address by Robert V/. Sarnoff Chairman of the Board National Broadcasting Company, Inc. At the BBC Television and Radio Affiliates Meeting Beverly Hills, California June 3, 19^4 FOR RELEASE 5 P.M. NYT , WEDNESDAY, JUNE 3 It is a great pleasure to greet all of you again. I find these annual occasions to be among the brightest spots in my calendar and hope you value them as highly as I do. The opportunity for introspection and long-range appraisal is too often denied us by the pressing daily demands of our complex industry. For a few moments today, I hope to overcome this occupational handicap by considering the turbulent route we have traveled together and some of the principal challenges that lie ahead of us. Since its inception, broadcasting has undergone continued and sometimes traumatic -- adjustment and development in response to rapid social, economic and technological changes. Indeed, change at an accelerating rate has been the only constant in our business, particular¬ ly in the past 15 years of television’s development. Prompt and positive reaction to these changes has been not only the path to progress but the price of survival. During this period, for example, we have witnessed drascic modifications in the whole complexion of radio, particularly networking, which for a time was threatened with extinction. But with a combination of inspiration and perspiration, liberal quantities of midnight oil and red ink, a way was found -- led by NBC and its affiliates -- to adapt and maintain national radio services of value to the public and to stations . (more ) - \ v. >. •}. „ S '. . z..:d 3.ICT Is ■ . o il . ■ . '. ■ [fi.no Z.'.iteci: ..a x, nc - :oT DO. srid :• • • r.‘ .8 : xi; yItis 5 - ■ • ■ • tfio jniaa 9*3 c . j ■ . n . . . 70 ,;d tnijcrl T . ^ ;• ' :ofiT v?3'l 3 - o ' ibs ox- cn; ,.7 • . - - ■. u ■ ■■.-. . . • • > ' •"! . 0 Id r « 0.^*1 _ , ■.'13 Xo ■ ■; ICS. 2, t o . :..x •! x . r ./. .-,.1 • * ... 7 ’J . . ... 0 ■ r : 8< . . • • ' , S S' r: i io -.so. s. i -• •. * : o' ■' t:x ■- id .. i X I ■ nJ ■ ' • ' (SI. ‘.do .' j!:: ; •• • /. - ... j « O-i • ' . . o' . ■ l -v o ( ' t) . noldx 2 - Robert W. Sarnoff Address The spectacular expansion of television has been marked by equally drastic changes in the techniques of production, in advertising patterns, in program forms. Some of them have been thrust on the industry by inescapable economic realities; others have been fashioned by broadcasters to provide a service responsive to audience interests that television itself has awakened and cultivated. Whatever the source of these challenges, they have been met affirmatively, and the result is a dynamic medium, different in form and broader in scope than the bold¬ est anticipation of its pioneers. We have seen television burst the bounds of the broadcast studio and create a whole new industry of film production, which has generated new sources of supply and altered the patterns of network and local broadcasting. We have seen the creation of new forms of television advertising, in order to make the medium available to a wide range of sponsors in the face of rising costs that have accompanied growing circulation and increasingly ambitious programming. This in turn has changed some of the basic economic relationships of the business, with networks required more and more to shoulder the burdens of financing production and the risks of program failure. Interwoven with these developments has been the constant search for program diversity, and for greater creativity and quality. It has given rise to the "special" and the 90-minute series, has made television drama a stimulating and multi-faceted field, has brought the great performers of the world to the home screen, and has developed its own stars. Of greatest significance has been the growth, within the past 15 years, of the new medium of television journalism that has become the (more ) v.. i. .. . • :r U In - . -rc ; o 2:'j ^'.'r .j 1 ' vlsn oc*c,-.'i . ei ... - :v: o ono-ici tenl: ' y~ ■ _ ' I ‘‘ o oi £ b yj ,•■: ■ . ; : e: “X >±aiv' :■ o X %l.: il Oteixi^ . e-: V . nol. x^cxojorrB >ui:; •• . r: ' • 3 • v ; . I oV : * . . . . . . ^Xqqwe lo asiraiK rid nX ano! « . 8 lo .. . ,.r; so£w B ed 9lcf£lXfivjB BrsfX&eor arid od ;?n.£wor:s f>©Xi;Bcp:OOC d£r - -ad" ? :. xiaX'i Xo s ' :: scf a.1- ad io i qo . ■ d Ian ovr.o ?cu Sf>r v;V . "£ tv.- '-.a .■lo *r-. io! . n ■ : . : ' lb r.TB'iio-iq . -• -ao .; -:' - 3d bo.tsr nl-J." Xurr/ ixas aidsJtei: • 6 sm nv a X qc asri tn90*xoe ov . Jb ’ . .d lo a . . aol . u- X. i; q i : - 1 v ... Cud noon a..;! -:n '• ; X- :}io da-: X.0013 10 v-f r- * ' . r . •.-••* r • jo [; i.a.;aX:J' a ' .: . • . . '...-.n on;. \o ,a:. ( 3'y.cvO 3 - Robert W. Sarnoff Address basic source of news and information for millions of Americans; and by its ability to serve so directly and pervasively as the nation’s prime instrument of local and national political communication* has forever altered the American political process. In this area* too* new forms have been created — the "instant" news special* the Great Debate of i960* and the innovation of devoting a full evening to a single issue* as with NBC’s "The American Revolution of ’63." The record of television’s advances under many conflicting pressures belies any claim that this is an industry that sits on its status quo. The constant lesson of our experience is that none of us can relax after having met the challenges of the past* for they are only prelude to the larger ones ahead. We face these new challenges in an atmosphere oi increasingly intense competition. It is basically competition for audiences* for attracting the members of a diverse public. They will respond only as we satisfy their interests more than other media; and their selection among all available programs ultimately determines the success of each station and network. This competition for audience underlies the equally intense competition for sales* talent* programs and prestige. Some observers have questioned the desirability of such competition* arguing that in radio — with the tremendous proliferation of stations over the past decade — it has endangered the economic health of the medium* with adverse effects on service; and that in television it subordinates program diversity and quality to the sole standard of program popularity. Even if there should be some truth in these claims* we cannot accept restraints on competition as offering a better means of meeting th varied interests of our multiple society. For such restraints would obstruct the public’s freedom of choice and interpose an aroitraiy (more ) *• ■' d . if i . jjo ■ : i • •- ; ' ’ V u . > >' . • ' >J " I : ■ J ;o. o 1 1. ’ , ' • " : r. jiv r , s . \ . . •f ;:nl ?>rirr Jbnfi KC ’’ >.3f — : r. " ■ ■ H nr v, o * OOV: ri^ii as tsu r r . •■ ' v,^ v • ... \ . : 7 : : oc • c .. -*T i 3 • •’ j f: ' jn . f - si (. jc, ae- area o 3l' •. * \ 3 #or/p : ■ 3'>: ; . *•; . j'. s if ■ -1..' T93‘ Si S' 'I Otf O »ul • ■’ ■ ' v ' : !* ,. io • ts - , . o . ;re . • ‘ ‘ - ' : . • . : ' : J ' ; •V- i: ' - JJtf ' • v - ±0 l;t - \J.z^ ■ ■ - c :■ . •• .. . . ? r Cf: I BY£ : , r-i- c d ■ -jj ovnrl vu . *i • . >' ! . -i • o’ • jf. — oif*f • J: y ;* : . . ■ ■ '* '■ - J Oia ' ollp r : .ij ] . ; :■ IC atfoiTl ..ttl • •* Lc • fi - *< •' lo-" c t n \,'U jvlb ■ rf :c -.J ■..* :■ it nov-K C •' *- - '• j • . s' ■ j1.: rc.^! f ** • - • . . . • , ba±‘: • ...(■■ V ■ J . C ■' . U 1 . i, (; j 0 • 'j. ' ( t io f) 4 - Robert W. Sarnoff Address judgment as to what the public should receive. This is true both of private restraint and government restraint; and it always strikes me as an oddity that when it comes to broadcasting, some who are the fore¬ most champions of freedom and competition in other fields of expression, advocate government influence on programming or coordinated scheduling among networks to enlarge the program fields they personally prefer. Similarly, artificial restraint on station competition, whether through "birth control" in radio or limitation of development of full facilities in television, would improperly subordinate the values of competition to its drawbacks, and displace both with expanding regula¬ tion. Within the framework of proper engineering standards, no one has the wisdom to prescribe the optimum number of stations that can be supported locally, regionally or nationally. The question of how many stations can operate and survive on the basis of the service they offer can be answered only by the public's response to that service and the economic realities of the competitive market -- not by the crystal ball of advance planners. In advocating maximum competition in broadcasting -- as we do — some, however, indulge in the unwarranted assumption that full and free competition demands maximum dispersion of station ownership. They have exalted this to an end in itself, regardless of the adverse effects it may have on the scope and character of the overall broadcast service. The advocates of this view use a term of opprobrium -- "concentration" -- to characterize the entities that consistently devote the largest resources to broadcast operation and development -- multiple owners, newspaper and magazine owners, and companies that operate both networks and stations. Through this approach, the true considera¬ tions of competition are clouded by the emotions that equate bigness with badness. This equation has long been invalidated by the experience (more ) f. ' ‘ ■ v:d P . 3 ■ • [l rfd 3 , . m ■ at i . - o bi s ' rs s id t ' ? . IB ' ■ . . )£ 0*ld O ' 1 ■' ' j I tx :: i'iuoT.-rrr ' • noiddv oqirroo bnB nrobo. • ? ”nolcv; i>oi • ■ sr. . ■ . ■. : tones . s em . ; 'j iq • . 1 i • • erid r bloi'i r. .yo'iq ori-T t:-g*xsl re od 3^1 :c . ; t-. n gj • • . .... ,r; oo . ■ • ' . a CbIc . ' ibJ I-';'": ;:r.- .v‘. ' '' ‘ •• . iuS- ;i j 30 -.11 ..a • ' I ■; .r dr : y rid-i .:. ' ri:,jj ■ 9rii on . tc • : r • . -• -oO" 'V J.' ct.:' . . ' yo;>I r n ?. « v.:'*rfv,: •'.> , nc 8 ■ ■■■'■■ • :• - 1c c J ■ 9 nJtrid. i * 0 lecfrxirn . nrldqo arid d , ■ ' ■ 9 > ' lO J 51 ■ 1/3 £>XIB ' £ £ CfU< ' i .. JW IS • • ■ ! . . . ...... . . j ' • , tlsem 1 . O'tSAflB. q eOHBvbj ■ * .. . . . . C d . , . — ' ; / ■: d.C: : ■» r q ,/• r.s bsdoB1:- 1.. if -iJ: -y rubs t t .ovsvc! t; ■ . . . ■ •. noi a ? o .• d "..3 ' , . ■ il • j :• od . . . . ~vr ■ >■?. .j \i- :.0‘s-:’ .CIbisvo 9 rid xo *2? ‘ ososrio dab sqoos arid v.sri • ■ ■ ■ Idle >*dov . b V j-- v . nr rsrld aeXd.Ldrrg 9 rid ^s.rera'i.. .-'•••x.srio od — no mqols •■ . : •„ . o .r t9fl us 1 ■ ■ ' : ■ ■ £ ■ , - .. .. . ■ < . , ■ • ■ ■ • v so«iqq£ trid r iriT *1 :dB ... rd mi 1 ’ • ■ ' ■■ > Bf . ■ . ■ ■ be! >J 9 ib .... . . 1 ■ ’ 9 - ' ■ £ 3Bri i^drdBupsi a IriT , aaanbBd t p - Robert W. Sarnoff Address of our economy and society* which demonstrates that large undertakings demand large resources and combinations of skills -- whether in the development of atomic energy* in heavy industry* in mass distribution, or even in the operation of government itself. We have learned that substantial enterprises can further* rather than inhibit* healthy competition. Although size has become one of our nation’s greatest functional assets* emotional response still obstructs a clear vision of the importance and benefits of size. The issue invites thoughtful consideration in the light of the realities of broadcasting. It can be most productively examined if we apply the accepted touchstone of the public interest. The question is: Would the public be better served if a policy of greater dispersion of station ownership were followed? Those who support such a course rest their position primarily on the value of fostering a multiplicity of voices in news* information and other influences on public opinion -** an objective we would all support. I do not believe that objective is disserved by the present patterns of station ownership* and would like to examine with you the questions raised and the benefits developed by multiple station owner¬ ship and the common ownership of publications and stations. In terms of multiple station ownership * diversity of voices has meaning only for the individual market. This is the very principle recognized and amply protected by the "duopoly" rule* prohibiting owner¬ ship of more than one TV* AM or FM station within a single area. The principle is meaningless when applied to ownership of multiple stations serving separate areas* such as common ownership of a station in New York and Chicago* or in Cleveland and San Francisco. Such ownerships cannot reduce the diversity of voices available to the public in any of these localities . (more ) ■ " . ■ ' h 9* [j £ : S ' (c : \ )iOO fj-' . .c '.'err -.; -- ■!£. i 3t - ... . arw '! bit/ - . fid • • : . • : ■ ■ . • £ ' ' to Is . s ■ [ : inoc i ■ • 3f ■ . . £ . • ~ •' f>n: e~i.fr rro . t - • : • ■ ■ - ' ' - , 1 , . • : b : .... - : ; ;} o q.irJi vsrrno r.r..l: : -• • <. i.-. c ic *; ■ L 1 ' - ot .jsv 9 dr £IB MttC 9 ' . ■ ' . ' ' ' . ' - : 0 ' . ■ ' . ■ Hue . V I9XTWO 8 81 ■ ■ v'i. .! :• m V j ;..vo < orD ' e.iX or j "'vo_vr r J' .o.icl . j; >J rd;r.; *■/ vid: . 7 f.r^TJOO . On.:; d -X')v ■ /. : ^ c . . - ■ 'v j j / a ... * ... :.Q ;-r *.‘TCf ^sv or:.;: ri ;r.' i £v _ . - [-o £.< tir ' • ■' ‘ ; ■ : ■ ;.]• . . i<$ sjs l I ' . t - . • . ' : ' " • . . ■ V'- 0: al olqlor b & *to qXriaT&nwo e bio ci rfoui s i , . bn svelD ire to tos£oXriO ■ . 9 efBXXJS1 . . a • : ■ ■ aelcf : ir 6 - Robert W, Sarnoff Address The contrary view springs from the fallacy that there is a homogeneous national audience, rather than a multiplicity of individual market -by- market audiences, representing in aggregate the total audience. Fear expressed by the opponents of multiple ownership is that a single corporate entity owning stations in separate localities may im¬ pose a uniform set of program standards, unrelated and unsuited to the differing interests of these separate communities. This is not only contrary to the realities of experience, but disregards the basic legal responsibility of each station to assess and meet the interests of its own community,* and it ignores the compelling economic necessity for each station to follow such a course if it is to compete effectively for local public favor. Even if one casts aside these realities to raise the spectre of an anti-competitive ''potential" in multiple ownership through economic domination of the national market, it becomes quickly apparent that there is no prospect of such domination under present regulations, which I believe have worked well. Whereas no one multiple television station owner, operating under these regulations, accounts for more than 8 $ of all television station time sales, we find that individual companies have far larger market shares in most other industries. For example, single companies account respectively for 17$ of the U.S. sales of rubber products; l8 $ of iron and steel; 23 $ of petroleum and natural gases; 31 $ of tobacco products; 40 $ of motor vehicle and equipment, and 75$ of electronic computers. Similar considerations apply to station ownership by newspaper or magazine interests. In these situations, it is claimed, the operation of publishing and broadcasting under common ownership tends to exclude competition in news and information, and forecloses the public from a (more ) • • ■; c r . . ■■ >r. , v.-Sv v ' .c.; v. 5 ; • . ■ J . . e : . dJ '• n nc v ' m : ; . .. 3 1 j- jjf.iA 3.j;: • ;• ~ :• ' ..c 3a v -)llrr t r - ■ : ' 1 , < v ■ i;' :L ■ io oc; " . . . " 1 . . j ■ ■_ . .. ' ’_o . ■ . . • 0 •r ' x. ■ • .. : . -r jrr;'; • t . r . ; Lr . i v 3V • . yxscv'o:' . , . - 11 -a v vu/e od nox . ' . . ' • : ■ • . ' ■ . . • fonoo j • . Iqj r 1 ■ q ’* ■'•r* f r.e tr 5 1 f .vc • • , rr . - ..c >: ^ 1 vv . • ■ V' . tO • . . j. ' - ' - on . . • ■ - jd£ . • • . • t . : . • ' r . ■ v. ■ . ■. • o o v- -1 - ' ■ v. ; . ; x . -v ' 0 -I , . ) grid : > r 1 \]iey .d:o ’.9*1 dn x: xx . •: . , _ ' ' X- - ; ■ •/ 9 v . t& ■* ■ ■ " . \ x w : -'?c . oinorz? ' ■ • . .. . • 3. - • ; T ; v : iv \ ■ a. , :vt< . d. :.L ■ : • j Oo • f .. .. rsv? 5 •• • v." ■ ■ ,)v . •' ..dj o±Iduq rid . ■ . . ■ . ( .’0 .) 7 - Robert W. Sarnoff Address diversity of views to aid it in forming its judgments and opinions. This argument either overlooks or ignores the fact that no newspaper, magazine or broadcast station is the sole source of information for any citizen in any community. The American Newspaper Publishers Association last summer made an extensive analysis in this field. It found, not surprisingly, that a number of metropolitan areas have only one daily newspaper published in the core city. Typically, however, the sources of news and information available to such communities were in the dozens. For example, in the environs of the one-newspaper city of Sioux Falls, the public had access to a total of 63 different information sources. Sixteen of these originated in the city itself, from two television and four radio stations, four weeklies and six specialized publications. And a total of 47 publications regularly served the Sioux Falls metropolitan area from outside,* 12 dailies, 10 Sunday papers, 6 national Sunday supplements, plus 19 national magazines. So much for the questions that have been raised about multiple station ownership and joint ownership of broadcast and publishing enterprises. But consideration of the subject is incomplete without examination of the positive public benefits of such ownerships. These owners have been leaders in the industry, not followers. The advantages of a broad base that is not at the mercy of the economic vagaries of a single community, and the resources of combined skills and experience, have been used by them to advance and enlarge the public values of broadcasting. From radio’s very beginnings, newspaper owners and multiple licensees have been in the forefront of broadcast pioneering. When the first regular radio network was inaugurated by NBC in November, 1926, (more ) • ■ , V v-fl a . 1- i ‘ ; > OCf . '■ • ' - , L - . 3 ... ' v. r'. • ■ • nc . . . ■■ • ' ‘ ‘ 6 • . Sii i£9*i& n.cri i. IcxjOTCtf • J. . V iCn „ . , •• ' oo . >i • i: ■- :: : r' v • ' ■. j.o 1 ''nr. ■ L l ,s reJ r. « loii K'i il br $&<±' : ’ 1 - . . ■ a • I - e 1 . 1 1 . : .... U z. , • . .. I C ! :• . .. L .y •- • •_ •. ■ • ; ;v ' one :..zz - ; • ->'■ fi o2 C cT .. ' : i ■ 1 i tnlo t : ‘ ' • ■ . . . .i t ' .• . i • 391 ' ocf zJtfouc Lc - ir ‘J. ... ■ . • vi 19 asriT ■ j.- o ; • • r.M : v .• J: 0 • o ' • • cfffioo >* ■ ' ' Ccfu si ; ... ; cl merit %d bteu rteod ev&ri %e or y ; lo £-3. . '•lo.J . ri hm e'ion- o •joo- ,:y. ••• t yf.lnn.taad' •;;^9v a ' >J ■ ' r o'i':. : ii< : 91 ’ . . i a BW ,.’.10W-tD:7 Ol&GI ‘telWQSl'I ( 91017) 8 - Robert W« Sarnoff Address more than half of the stations comprising it were owned by such licensees. They helped, establish the radio network industry, from which so much of modern broadcasting has developed. In succeeding years, they continued to lead in the technical progress that has brought broadcasting to its present position of influence and service. This record was repeated with the development of television. The 108 stations that went into operation before the freeze were the ones that undertook the pioneering risks of a new and uncertain medium and the heavy Initial losses entailed in building it — and two-thirds of these stations were owned by newspaper publishers and multiple licensees. Today, these ownerships account for 80$ of the stations that are developing the new medium of color by providing a local live color service to their communities. In the field of television station operations, they have been the vanguard of program creativity, developing bold new local program projects that have not only enriched their own communities, but are becoming an additional source of supply to other stations. They have used their financial resources liberally in the less lucrative areas of programming, in news, special events, education, and in cultural efforts such as the presentation of repertory theater and civic music organiza¬ tions, thereby enhancing each station’s potential for diversity and local expression. A particular value served by the multiple station ownership of network companies is the financial support it provides for the television network enterprise which operates under enormous financial hazards. It was this support that enabled the radio networks to weather the years of heavy losses while adjusting to the realities of television. And it is (more ) . ■ ' < ..... ' . ■ • . "- •Y- - * : ' . o 11-1 v :. bpqlsri \sd >9qol3v V nJ n ■ y' , 1 ^ . ./ • . 1 r;y.?^c ..yY ty 0J . ; ' - b::9l . :■• v_ Vi. fy ; .oi - x -•■. •: - : , , > c: ' ."•> v b . ' : . iv; 1; Xb 3y ../x ost; fc^ioosi slriT . ’ . ■ • ■ ' ■ • . . I . 1 3 L'i±dd ->c ycf b;.js — j ‘ r.aYIiYd' ni Jx J.'iYdr:© a.v; Y: ' Xsitfini vv^yr! 9 rid bn '■ . i. •• ■' J .... . . V 9:.: . 3 T Y~ y .. *_ ■ ■)£•. ■->:)£ . j •. en •/© -i y ' 3 i ;c i. i o ■ r ; ...' Y. r o .., i ;• rl ' " r<' -v ■> . V jfc:. . .0 • . P> <•+ SO . ' 0 < • ■ or ■ 3J ... ■ a© ■ t ■' a; c y^il yor i? . c • >j. :Y_- • o? ylqcj.ys lo 90‘i.oo-:: iBnoli’tubs .of, gniiitooa . i"vo ■ ly :j j. ijc < ' .s , i - ' y. v. tc l£-tosga , evsn 1 3f :J • ytbyso'i . r:Y.;v:o oXajjr.* oi io br;e x© i.-sori yYoYxoqo*! :: r:o obi- sb riou ' v "1 Yoxdnoioq a'froltota floB© sniOft&rfna ycfe«x8ftt tcr:oJ: . r.o; YO i qy. - q... ia'iom;-.- • Iybos ofoxif oy sYj yd bevnss ojji.x YxXuoidYBq i\ • • ‘o'. ;Obi-' y o' *:Yoqqjya Xi3±onjsni"‘ cri::' ai <: . Y sq jo ; ytyvyyj. a :i v.vs • c pi • oI> ”■••• ;• c aii r.,: . r t . ; ■ . . od : ■ 9 .( ; ' 9 - Robert W. Sarnoff Address this support that helps the three television networks to assume, year by year, the hundreds of millions of dollars of commitments for de¬ veloping an array of new programs and maintaining a wide-ranging national program service of entertainment, news, and information. Similarly, an additional value of newspaper-owned stations is the contribution they make to the economic stability of newspapers and consequently to the priceless institution of a free press. It is the fact that of the many newspapers that have gone from the scene in the past two decades, the rate of suspension of those without broadcast interests is about twice that of newspapers with broadcast ownership. The judgment of thoughtful people outside the industry also recognizes the singular contributions group-owned and publication-allied stations have brought to the public. An analysis of station awards granted over the past four years by four distinguished organizations -- the Peabody, Ohio State, Freedoms Foundation and Sigma Delta Chi -- discloses that 137 out of 157 were conferred upon stations owned by multiple licensees or by newspaper and magazine publishers. I believe that this overwhelming vote of confidence by objective observers offers further evidence that the ownership forms we have been discussing have contributed affirmatively, and far beyond the norm, to the public interest . Multiple and newspaper owners are demonstrating every day their ability and eagerness to enlarge and enliven broadcasting through competition. While continuing this effort, we must all be constantly alert to the dangers of any proposals, based on theory and abstraction, that would weaken our capacity to provide an ever broadening service to the public. (more ) {". r3c " <•* a: border t Tooled 93-:d edd oc/.Carf dBiid droqqjj® s Bctnofiicflmwoo lo a*iBXI< • . to tfo9*xbnwri orfd ... • ..'.. t£t bru •:; o*iq W9XX lo \;£*1**B n ,no±d . : '■■■,■ ' / . ■ ■'..■■ ■ •'. :rl ax-oldo-da b^mfo-ieasc ?vjsn 1 9jj£sv l£ i< IdlbbB i.s tYlrx^X±mt3 ..... ' w mi . .; • •• ©jlsra y .od floltfJJXfJtadxxoo ' cl .aae^xq 99*11 s lo noldcud’ld'ani • s • "• .. 9ri j nl o. 9; : 91 !d -oil onor o • Krl d/>ri a*i5-.'>3qc’ .vifi yotat eric? lo Brief d d’s-.ojbBO'X'-’ d’/jorid-J./r -- ;rd . o r.olanoqa.oa ■:• •: ~ t ao&B 09b owd d . • : • i . . ■ - oe r.£ •'•'.'ida.'jbfil arid 9. to cl .00 ofo.oq Isj'I Iriawori-.' lo > .^wr, 9riT ;n I c.~r.o.: dsoll-liq In oonv: - crr;o:i£ ano.i d.uoT' .■. dre . odd eoelnoc .3 noldada lo ala^Iana n . tld 9ri; ; • — a-’foxcfBSinBS^C' .co rial f^ntd^xb no; 3 -;d .nnov; “ ool d :..t • • orid novo be. j;i -- IrfO Bdl •• ijj ■> o .-oof. o-rl t 9 do 12 oiriO v .i i'ovM 3fioldr.de, rrec r bs-xiolfioo onso Tqi lo d 0 VSI dr rid ssoclc ovei 'oor I . -vi ;rir l doq ;l3£.. lo >v snlffll9iiw*S9vo s.L.d d vbx .... n99d 9VBi qlrix i9nn dfi 9on9blv9 norid ollcf.- C( o ld , j . - jf orid bfioye .' *x&l br:.c tv;lo' L'dro 1 ;.11.6 bs-iudlid . da919 nlorit YBb vnovo gnl oeo o.nonrsb si3 anom*/o 1ea.3q3w.-v: bns elqldluM 1 ■' ■';■■:•■ . . • £ . . • I . t! • ■ ;I dnsd one o 9d 11s da;ji?r rv . In oil 9 slrid ^n.Trnldnco ollrlf .nod d.Ldsq t nolle .oidsar >r.s yioorij no bo:..od talB«oqo--jq lo ono^n.eb oil-- oct 30 90.!/ r 03 snlnsbBO Jcr 'is ;:, no eblvonq od jdloBqBC *ix/o rTolBev.? Jblx/ow r . oilaj/q sri ? (OO'C, ) 10 - Robert W. Sarnoff Address Many other forces that will influence and shape our industry in the years ahead are already apparent. One of these is the unique and powerful impact of color, which is now rapidly moving toward the in¬ evitable time when it will supplant black and white as the basic medium. The challenge here is not so much to those of us who have pioneered in color and are beginning to realize its benefits, but to those who have lagged behind. For color will lift all of television to a new level, increasing its audience attraction, enlarging its value to present spon¬ sors and drawing to it whole classifications of local and national ad¬ vertising that television has never captured. Any broadcaster — network or station — who is unwilling to participate in advancing this forward movement of television is shirking his responsibilities — and neglecting his opportunities -- as much as if he failed to keep his equipment and facilities up to date or disregarded avenues toward program improvement to provide the best possible service. Another basic development is the increased and renewed prospect for the growth of UHF, aided by a number of new factors: the all-channel receivers that became mandatory last month; the sharply rising rate of acquisition of color sets, with each new color set also a UHF receiver; the increasing need for additional stations in scarce-facility major markets; and the settlement of government policy on UHF. The year-by-year automatic increase in the UHF circulation base from the first two factors will put UHF stations in a new posture, with the potential of further sharpening competition, stimulating additional sources of programming, multiplying services, increasing opportunities for network affiliations and many other side effects. These are de¬ velopments we should welcome as aspects of vitality in a competitive (more ) XI Jw j . " : i o s or '..yl 'xoddo ^nsH vioauja/ irjo oc;.ada f>njB -oonoul'lni- wpXm ■; aX 9a9rid 1q anO . dn©' • ■ tee*: ■ si -nX odd (Viowod jrjrilvofiT v*j .‘iqsi won aX rioirtw tri. Ioc lo dojsqmX ItrlT ■ • J ' 1 8J3d [ J S 9 ■ X X6i Xw X : >J • '• •. ) aX " ■ >fl • r . . .. a nocf ; £ 9 . ■ ' ■ in t , w - ■ iXvs.1 * ! 1 d‘ ! . ■ r ■ 0 o • • d [ a 1 , j ibI i g . is lb 1 ' ' ■ 3 - j.snoXc. v.\ bits f. 'icol to snoidBoX": .'.sax; I 0 slorfv; di c X snXv/jsub bn.s . ■ ci 1 ■ - 9j • si ro : . 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I i±on±*xq xo laddEm .3 8 : dsri ' bn© i©'i©dn± olldi/q ^'flLJ:I£oc { jclo 12 - Robert W. Sarnoff Address operators should be required to obtain the consent of those whose pro¬ grams they use so gainfully to themselves. These solutions seemed adequate when CATV supplemented the tele¬ vision system by operating principally within areas of little or no television service. But now it seems to be reaching out well beyond those areas to import programs to substantial markets that might other¬ wise support additional stations offering wider services -- and all this without consent of the program proprietors and in derogation of a care¬ fully designed allocations system. Clearly, a resolution of the novel problems raised by these developments requires first a full disclosure and analysis of the facts, many of which lie beneath the surface. We are studying the situation carefully and will form our judgments on the basis of the facts as they come to light. With respect to pay-television, our position over the years -- and we have found no basis for changing it — has been to oppose any system that would withdraw frequencies from public broadcasting to ofj.er a service of narrowcasting available only to those willing and able to pay for it, using box office returns from the few to outbid free tele¬ vision for the popular attractions it offers without charge co all. But as we reaffirmed last March, we reject the principle ox seeking government protection against a pay system that does not use public frequencies, even though we recognize that its consequences can have the same adverse effects as wireless pay-TV. We take this position because we do not believe that competition from a new non-broadcasting venture -- wired pay-TV — is in itself justification for broadcasters to urge government prohibition of such an activity . (more ) ' .r k .'n '!■ .. . r 5 f •'•3 ;v- > ‘•■ri'.j si/- • j . , ij -jy-- x , ■■ 0 - >8 V . . >i qq ■ . ' , - ..... bs : . ' :»n o.) c : •• ' lo ;jxr‘U . :Iia • rj.o-:o ^cf ;rfr> js\ 3 nex; • a- v«I - iv- dxro v/i ‘ /ic so«x ref o • ji. v-on .^oivna neiJivs. •v: J - ' zxr::v adv . .. • j.; J;;. ;sor, .i c • ■ .. c - G-Sexo ' £ EIj • • - I'u > ana ' ■ . • i < •- ■ oi 3b bf ■ 9 . insane i ■ ■ • . -.... xv '„'Jx bsn^Iavo . LC a -Y . •; > .'If •. i ..,•■5,1 . tffiv ;jOj9 • . .. . ctrfcll ox 9; - ' J . ■ I • ■ ) ■■■'•'. i >ICf£ll ' . S ..v" 91 . i ... - df: ; 9X. " ■? . .. JtSf , di »roXo? i'VJ r.<-. . • • ■ •: j , s ■ . J ; • 1 ^ v* .-/j i - ■■ : . ' ... jj • ■’ :>3 : '• ■ Cx{. . . t r\ - ■ i. ■: . ‘ ' U J '• • • . ' J 1 : i rto . 1 aiR • -j r •*£.- ’ e it er \ . . • . ... . rJ v o> :• d jo: . i 4- 3. i L . [; • o r: .-frorritf xi ? from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 JACK TRACY ROOM 320 M * .. ,%i . • ft- ■ 2-X-H ‘CREATIVE AND INSPIRING LEADERSHIP' IN 'HISTORIC FIVE-YEAR MISSION OF DEDICATION' OF ROBERT W. SARNOFF AND ROBERT E. KINTNER IS CITED BY AFFILIATES OF NBC TELEVISION NETWORK BEVERLY HILLS, CALIF., June 3 — The "creative and inspiring leadership" in the "historic five-year mission of dedication" of Robert W. Sarnoff, Chairman of the Board of the National Broadcasting Company, and Robert E. Kintner, President of NBC, was cited today by the affiliated stations of the NBC Television Network. A citation, presented by Otto P. Brandt, Vice Chairman of the NBC Television Affiliates Board of Delegates, was presented to Mr. Sarnoff and Mr. Kintner at the annual meeting of NBC affiliates at the Beverly Hilton Hotel here. The citation follows: "The affiliated stations of the National Broadcasting Company acknowledge with appreciation the creative and inspiring leadership of Robert W. Sarnof f-Robert E. Kintner. Their historic five-year mission of dedication has seen the NBC Television Network attain unparalleled heights of excellence and service in entertainment, news, information and sports. (SIGNED) A. Louis Read, Chairman Marcus Bartlett, Secretary-Treasurer, NBC Television Affiliates Board of Delegates . - o - Press Department, Room 320 ***** n i vl : : ■ i ’ •• m i from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 "STRONG, NEW, COMPETITIVE EFFORT" OF NBC-TV'S 1964-65 SCHEDULE IS STRESSED BY WALTER D. SCOTT IN ADDRESS TO AFFILIATES BEVERLY HILLS, CALIF., June 3 -- NBC-TV's 1964-65 schedule represents "a strong, new, competitive effort. . .improving NBC's position across the board, every night of the week, " Walter D, Scott, Executive Vice President in Charge of the NBC Television Network, reported today at the annual meeting of the stations affiliated with the network. Addressing station executives at the Beverly Hilton Hotel, Mr. Scott said NBC-TV's program philosophy and determination can be stated simply: "To take over audience leadership in entertainment, as we have for so many years in news and as we are now doing in sports. "To establish this leadership not only in size of audience, but to maintain it in importance of audience, for audience values also depend on the kind of viewers attracted to our programs and our ad¬ vertisers' messages. "To provide responsible and progressive service, that includes color -- adding more and more to our audiences as color set circulation continues its sharp upward; that recognizes the importance of innovation and continued creative refreshment of the service; and that offers a variety of programs to cover the spectrum of significant audience tastes. " Mr. Scott reported NBC's leadership in broadcast journalism is already established. He said, "To a greater degree than any of its competition, NBC News has won the faith of audience and advertisers." (more) Ness Department, Room 320 ' ■ •• ■ 3 ‘ ' 2 - Walter D. Scott He cited Gulf Oil’s complete sponsorship of NBC’s convention and electio coverage -- 15 months in advance -~ as just one example of this con¬ fidence. He told the gathering of executives about NBC’s expanding sports operation which includes the professional American Football League games -- "acquired for five years as a result of a carefully conceived plan to give NBC long-range position in this high-interest field." NBC-TV's Fall schedule "sparkles with some of the entertain¬ ment world's brightest stars," Mr. Scott said. He added, "The schedule has been designed for success, making the most of each show's potential against the performance and expectation of its competition," Mr. Scott attributed NBC’s advantage over other networks, in having sales in every Fall program between 7^30 and 11 p.m, , to the advertisers' desires to reach not only a large quantity of viewers but also quality viewers: "During the past season, for example, our nighttime schedule led in young adult viewers -- all adults under 40, housewives under 35 and adult males under 40. We mean to maintain this advantage and in the 1964-65 season add to it by broadening our total audience," o NBC -6/3/6 4 " : ; C : 110 'llud bad Id o ■' n! j — i 3.: ’■ •••.•:♦ 3 ' Ofru! ji/ocs ■ ;v.cd.yo9X9 ' sniisridsa srid blod dH . [fino lo'iq ‘ ri: ri r rr tdBi9 qo sdio . • '■ : • ■ .. )Vi* uj ■■ d OBlq b®Vi®Ofl ".bis ; . 93 • rid 8 . 1 VT- Xubsrioa ®riTM tb®b£ - J ddool , ’ %aned£ J i 6i ■ ri -.Isst . a . nol jidsqmoo ad £ lo noidsdoscxs fens sonBflrxo'lasq ©rid darii 6 a ! Oi ludi'iddB ddoo3 ,*iM Oj ■';;■■■ : \ . . ‘ : E 'i9W9.lv 1o \;dl,t;rByp X X89& r 9'lS8ld'l9V j %9_r me;>:9 iorj. dssq yrd sn^ix/d" :aiev:oj:v ^diXfitip o a Tb d %0U . - sdlubfi s — n b - iTVEdnl cm od f.c-. i v .fji lofcmx sslsm dluhs i ns lobrw 39vXw9ai/ an;:n bso'id v-' ri :>d bbs ncasea ,;d-i:dPI srld J bn* 9aHdnsvfc£ 8 1 1: .■:> .fioibus I fid v-. from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 "WE ARE WORKING AGGRESSIVELY TO MAKE NBC'S 1965 SCHEDULE THE MOST SUCCESSFUL IN BROADCASTING," MORT WERNER TELLS NBC -TV NETWORK AFFILIATES, AND GIVES DETAILS OF PLANS BEVERLY HILLS, CALIF., June 3 -- Program development at NBC-TV is now looking as far as five years ahead with "active discussions on well over 100 projects" to build a well-balanced, important schedule that brings something new to television each year, Mort Werner, Vice President, Programs, NBC Television Network, told the annual meeting of the network's affiliates here today. "The two most important words in my vocabulary at this moment are 'program development,'" Mr. Werner said, and then outlined the widely diversified projects under consideration by NBC-TV. Stating that one of NBC-TV' s programming objectives is that "...of having new and fresh ideas at all times," Mr. Werner added, "We are now planning and developing with suppliers projects that may not be in the schedule until five years from now, but in order to live up to our objective, this kind of advance planning is essential." Some of the projects mentioned by Mr. Werner include the "sneak preview" concept of TV programming, which NBC will utilize twice in the coming season,* four comedy series, one by writer Goodman Ace, one titled "Please Don't Eat the Daisies" j "Campo 44," one of 12 projects of NBC Productions, and a half-hour comedy based on an English television program titled "Steptoe and Son." Over a dozen exciting projects came out of NBC-TV' s first major meeting of the year with MGM, Mr. Werner said. He reported several (more ) l’ress Department , Hoorn 320 ' • - Jfronc 2 - Mort Werner program ideas were underway at Warner Bros., and a long list of projects under discussion at Universal. "As a matter of fact," he said, "I did some arithmetic last night, and it looks like we have about 37 projects in the works at this moment, including hour shows, half-hour comedies and daytime projects. "But that’s only the beginning." He said NBC-TV will continue discussions with over two dozen production companies including Desilu, Four Star, Goodson-Todman, MGM, Revue, Screen Gems, Warner Bros., "and many others." "We are working aggressively," he added, "to make NBC’s 1965 schedule the most successful in broadcasting." NBC-6/3/64 v l . o ■ v , ■ - . ! • ' .b ••n • ' sm £ a*.' . • - n. 3b ,6f - u:. T9J i'C ■ 1 "V: r f oi i T . •: .r. :• • rpr ’ ‘ -« 91 uori ... M T o. j. ’~] ■ f .-x ... • iit .. sb ) . f l.ifW £ . . " 9 a . J « ' 0 •• • f X -i ' . " - i 0i ■ 1 f f ■ , : ' , 3L ■ rolaox Tl .. .. NBC NEWS BROADCASTING’S LARGEST NEWS ORGANIZATION NBC NEWS AND NBC SPORTS, IN OCTOBER, WILL PRESENT ’MOST IMPOSING SINGLE MONTH OP LIVE, ACTION TELEVISION EVER PUT ON BY ANY NETWORK,' JULIAN GOODMAN STATES AT NBC AFFILIATES ANNUAL MEETING BEVERLY HILLS, CALIF., June 3 -- Julian Goodman, Vice President, NBC News, told the NBC affiliates annual meeting at the Beverly Hilton Hotel here today that in October NBC News and NBC Sports, combined, will present "the most imposing single month of live, action television ever put on by any network." Mr. Goodman outlined the schedule as follows: "We will have the intensive coverage of the closing days of the Presidential campaign, with at least one special program a week; coverage of the British elections by NBC correspondents, partly live by satellite from BBC headquarters in London; 15 hours of the Summer Olympics from Japan; the NCAA football games on Saturday and the world's championship of baseball, the World Series." Discussing the encompassing of NBC Sports by NBC News, Mr. Goodman said, "We have been given the mission of bringing to NBC Sports the same kind of stature and momentum we like to think we have at NBC News. And under the direction of Sports Vice President Carl Lindemann, we believe we have a department that is prepared to out-spend, out-produce, and out-talk any other in business." Mr. Goodman indicated that this Fall, with "a combination of the NCAA games, the Olympics and the World Series -- traditionally one of the largest audience attractions of the year — NBC expects to have the largest sports audience in the history of television." (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 2 - Julian Goodman In the area of news programs, Mr. Goodman outlined "at least" 40 specials being planned. He stressed the importance of the producers, stating, "We have reached a point where producers of NBC television specials have become box-office names, like the stars who appear on television. .. and in the '64-!65 season we will continue to have what I think is the finest, most accomplished group of television producers ever assembled on one staff -- men such as Reuven Frank, Irving Gitlin, Jerry Green, Lou Hazam, Chet Hagan, George Vicas, Ted Yates, and others . " In summing up the NBC News and NBC Sports picture for the year ahead, Mr. Goodman said, "we intend during the next year to continue to provide coverage that is thorough, informative, interesting and responsible -- that will make the viewer expect the best from NBC." NBC-6/3/64 : •* L I tfj, o rr- it'C-oO .. :M , r , \s.y;q ?v.T3 ' io ~0'is er!$ ;il • . ■ . . 9(11 . . t€ d aJ ; . 0 >< B 91 b9rl 59*1 • l ■ . . . ■ iw 8 #3 9 / . ' " • • - ' I : c / l Id-^oc £S.t\: or rr.sE&o. r C -■! c ! f>r.o ni bns. , .noIeivDl' - .- b i q O i.g .0*r!a / qrrooojr. tfso.u t 7 8 on IV sri7 c c >!nl' ... - . , . 1 3 3 rtsn: no ft : 2 . r . 83 rV .... • . v. , ■ . : ;Ii -. ' ■ . ■ . arsrf • t c - SM 9i . br<£ •'od.cn-'io'hii o-i-ncr ■■•'l .tsrtt s^snevco oblvoiq ' . ' !■ r‘1 > ,•*: rt ;-acl ri r7oiv or;.:; i.&fiT riivi 3 Brief — 9ltfi3noqB - *c - ^'A£\c~Oai: ISTBC TELEVISION NETWORK ISTEWS NBC -TV NETWORK TO POST RECORD SALES IN ALL CATEGORIES FOR 1964, DON DURGIN TELLS AFFILIATES BEVERLY HILLS., CALIF., June 3 — "The NBC Television Network will post record sales in all categories for 1964 -- nighttime, daytime news, sports and ’Today 5 -- ’Tonight, * " Don Durgin, Vice President, NBC Television Network Sales, told the annual meeting of the NBC Television affiliates today. To show NBC’s record sales pace, Mr. Durgin reported that of 24^ hours of programming each week on NBC-TV, 12 hours of programming are fully sold. CBS has sold 14£ hours, he said, and ABC 6J hours. Mr. Durgin cited one reason for the strong NBC sales pace as "...the early formulation and stability. «, . of the schedule, coupled with the fact that only 25 per cent of that schedule (12 of 49 half hours) represents new, untried programming. " CBS will replace 36 per cent of its nighttime schedule, he said, and ABC 38 per cent. NBC will once again — this year with a total of six -- lead all other networks in the number of nighttime programs individually and fully sponsored by one national advertiser, Mr. Durgin reported. "Perhaps the simplest way I can summarize the magnitude of NBC-TV’ s healthy sales trend," he told the executives, "is to tell you that the NBC Television Network’s station compensation checks to you for the second quarter will total $2,000,000 more than last year which, as you know, was a record year in sales for the NBC Television Network, As examples of the tone of "advertiser endorsement of and enthusiasm for" the overall NBC-TV network program service, Mr. Durgin (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . ' 2 - fion Durgln outlined significant sales achievements in each of the six network sales areas. The areas and examples of achievements: 1. "Today "--"Tonight" — Sales will exceed $26,000,000 in 1964, an all-time high* 2. Daytime — Sales are maintaining high levels, with nearly 100 quarter hours per week sold during a typical week. 3. Sports — Sales have followed the most ambitious structuring ever seen in sports scheduling. NCAA football is SR0. 4. News -- Nine of the 10 weekly quarter hours in "The Huntley -Brinkley Report" are sold 52 weeks firm through September, 1965. 5. Nighttime -- Automobile expenditures already booked for 1964-65 on NBC exceed $45,000,000 -- more than double the combined time and program bills of the other two networks. 6. Specials -- Sales follow the traditional NBC dominance in this program form. NBC carried eight of the top 15 rated specials during the 1963-64 season. o NBC -6/3/6 4 ; j \ . , c i;rJ -'••.•J’- to ne •••;.!■ r. • ' . • ; ■/. v :i a-’i-joii . r: ( . .r~ ■'■:■ [?. ' V.' 0 - "NBC CONVENTION *64” - NBC’s 1964-65 TV Schedule Is Outlined for Affiliates With Narrated Slide Presentation and Stars' Appearances 1 _ _ _ _ _ _ _ _ _ BEVERLY HILLS, CALIF., June 3 — NBC outlined its 1964-65 television schedule with a narrated slide presentation, and surprise guests, to the network's television affiliates here today. The report, titled "NBC Convention '64," featured film clips and the stars of the network's Fall lineup. Lome Greene, Gig Young, Jonathan Winters, Fess Parker, Dennis Weaver and Ricky Der made impromptu appearances. As each star was introduced, he spoke briefly about his series for the new season. The presentation will be shown to key agency and client representatives in New York and Chicago. The New York showing will be from 9 to 10 a.m. EDT June 9 in the Peacock Studio and the Chicago showing 10-11 a.m. EDT June 11 at WNBQ, the NBC owned station. Produced by Dean Shaffner, Director, Sales Planning, NBC-TV Network, the presentation examined NBC News' upcoming convention and election coverage, pointing out that the network was broadcasting the greatest number of special political programs ever scheduled by any network in an election year -- 42 programs, April through November, in addition to regular convention and election coverage. The report also noted the definite ratings edge "the Huntley- Brinkley Report" has developed over its competing CBS News program. NBC News specials for the coming year were also outlined, revealing 43 per cent more informational programming in prime-time than CBS. (more ) ill ... ' :;<• ’ ,s< : ' :in ■*. l- "Mf ? t • -■ •>:: . • ' : . :j .0 - n .: nn rv:H3 hns ' . ' ,u1 i *i0.ca V *: '• LCV '■ -• cf j-? . . •> "s eqi l rf ti b9iucrht i f »' no^no -noO OO,;" , •i'xoq ?*i bc!7 2 it' •••.«*: \ ••;. . . . r. : 1 . . *v . dtf 3 arid b : . ... ; L-i. : .. a . 2 . r,< :> V ■ ■ dtf.-r - 7 iJ j •££ , ■ • " •-■■■■' : ' >'I0‘ . no wsn 9 id no*, soi^-s j rf .two iwoda acf XXJ^w taasaaq edT . -o ■;■■:: .. \ - - ;*jjL B ' ... .'iy . : 9jJ , 3. 1 ■ • 13 ' f'j -j-l 'or ■, i . . i i . • j '.5 ■■ ' ■ - ■; •. o ■ f . -''.ov . r v . : j *.>i ■ ,-j no Id':. 9 .. • b :.. : .. ,.ilb . . . > ! 9 : [ 08 ' £0q . c; cwsW SCO -fii i . v a$i i±vo fc3q< !■ vr . a; r! taoqsH v9l>Ini Rf ' . 3 ■ ■.■-■■■ BOO 9rf li ta 8W»I , s;nid,~-jnli' ; -i/. r6i . ■ .'--2'-: zq IbhoJ; v ...... i-ro/? dnso *i ( 9*103?) 2 •- 11 NBC Convention ’64" NBC's daytime programming and sales, the report continued, were strong, with sales nearing a 90 per cent level for the fourth quarter. The sports picture is gaining new momentum at NBC -TV, the report stated, pointing to the many football, baseball, Olympic and golf attractions coming this season. "Profiles in Courage," the new full-hour Sunday series on NBC-TV next Pall, was described as the network’s most ambitious under¬ taking for the 1964-65 season. A film clip of the show was shown. "NBC Convention ’64" was written and directed by Ray Eichmann, Director, Client Presentations and Sales Promotions. - o - - NBC-6/3/64 ... ■. 0 ■■ ". . ' ' ■ . • ;; . . 9 r ' • • • 5 . ' ■ • • ■ ' ' ■' ' - i .3 • tTo -aipc !" ... : :i . ::.J l " . ' - . — - , n • • .. . • • - f \ " . Ct ft " 0 '• 1 " , - ■ o c o ; • , . ( • z •: £ tS ' • I 9r ' S ' < - .3 lioria :: ■■ri'.r: J i 'J C • 7 ! 3 ■ ■ ■ ■ ' , 8P. . ' . tw ' mil' bH x ■ ■ J .. :3c,7Q \; c : . I . ' ?* ■ :'B . . ■ >1 sritf *iol . o’ v - 7 ■ :c0 .. V .- r:' >\i ?' ;!0 ?'r o C i''i ★ * FxR * ★ ★ c r*' ★ ★.★★★★V *★★★★* NBC NEWS ELECTION YEAR ’64 June 3, 1964 HOW NBC NEWS PROVIDED EXTENSIVE TV AND RADIO COVERAGE OF CALIFORNIA AND NEW YORK CITY PRIMARIES NBC News’ projection that Senator Barry Goldwater would win the California Presidential primary with 51 per cent of the total vote to Governor Nelson Rockefeller’s 49 per cent, made shortly before 1 a.m. held true as the tabulation of the voting results neared completion Wednesday morning, June 3. (Note : All times are EDT.) The NBC News projection was made at 12:53 a.m. and was based on 75 per cent of the total expected vote. In another projection, made at 11:56 p.m. last night (June 2), NBC News declared Pierre Salinger the winner of the California Democratic Senatorial nomination. Both projections were based on NBC’s "Electronic Vote Analysis," which utilizes RCA 301 computers. NBC News did not declare a winner in the Goldwater-Rockefeller race earlier in the evening because of the closeness of the vote. NBC News' special three-hour telecast on the California primary, which started at 10 p.m., was the longest and most comprehen¬ sive network TV coverage. With Frank McGee the anchorman in NBC News’ Los Angeles Primary Headquarters, the telecast included reports by Chet Huntley in Los Angeles and David Brinkley in New York and from (more) * . . X r ■ 2 - Primaries other NBC News correspondents who were at the headquarters of the principals in the three California contests. There were also pickups from New York City for reports on local primary results. Highlights of NBC News ; extended coverage included statements by* and interviews with* Senator Goldwater and Governor Rockefeller; Pierre Salinger* Alan Cranston and George McLain* who were running for the Democratic Senatorial nomination, and George Murphy and Leland Kaiser* who were seeking the Republican Senatorial nomination. Also included were interviews with Senator Jacob Javits (R.-N.Y.)* a Rockefeller supporter; former California Republican Senator William S. Knowland* a Goldwater supporter; Richard Kleindienst* national Goldwater spokesman; Dennison Kitchell* Goldwater’s campaign director* and Paul Grindle* a supporter of Ambassador Henry Cabot Lodge. Throughout the evening* Huntley presented an analysis of the voting according to ethnic and income groups and also between rural* suburban and city voters. NBC Newsmen who reported on television primary night were Merrill Mueller at Rockefeller headquarters in Los Angeles* Charles Quinn at Rockefeller national headquarters in New York* Robert MacNeil at Goldwater headquarters in Los Angeles* Sander Vanocur with Salinger in Los Angeles* Ted Bryant (of Station KING-TV) at Salinger headquarters in San Francisco* Tom Pettit with Cranston in San Francisco* Bob Wright (of Station KNBC) with McLain in Los Angeles* Herbert Kaplow with Murphy in Beverly Hills* and John Chancellor with Kaiser in San Francisco. Bill Ryan reported on the New York City primaries in WNBC-TVfs primary headquarters and Gabe Pressman reported from the Bronx (more ) o : • • e • r - r? :i&, ' aJfteb :c -.€T..••• *' •: ■ -'i ' -- .ri'Arw !. * • ■ ■ ' ' - tfitlOj I ' - • ' • ‘ 3 ' - • 20 Jt ' 0£1 . t • ■ «%'; ^ rO0f.-:J> ‘2 *'• r fid :ViT : ; j7 " f d . V. t t'JJ J. ' ■ ■ ~ ’ " -i'1 " ■ olH • 3 , fj 1 I ■ ( . • • o ■' •• rw; y ' • , - .. 3 ov yj i > f- :.?d ••• 9*3 sw d f • in ya; :!.i:no rr>I Jve nc- do: ioq..‘i n9n.-v.94 OSM aa C* • •: 1* • • ' • EJ \ ■ : B9ri i IleleriooH dr oriJ •• . I* I s2 ■ £ -• ti ' ■ " ' ' '■ - d r [vt r I • . • ‘:i'j sal: •• A i I' V: ti )£.'X. fioidsd- 9V9S n! ydq' .ooeloru ■ V':- . - ? ?. o J: : *.i .:t , • X : 'i<,Y wstf 9fid Lsi-.x q&i nsyil 1 1 IS fid on! .. • . 88 • • ' (s-7.: n) 3 - Primaries headquarters of Congressman Charles A. Buckley who was upset by reform candidate Jonathan B. Bingham, Television coverage was produced by Chet Hagan in Los Angeles. NEC News covered the California primary on the NBC Radio Network with seven special programs totaling two hours and five minutes starting Tuesday night (June 2) and continuing into Wednesday morning (June 3)„ An evaluation of the candidates’ chances during the final hour before most of the California polls closed (at 10 p.m.) was pre¬ sented in "Primer on the Primaries" from 9:05 to 9:30 p.m. First returns were broadcast 10:05-10:30 p.m. and additional results were broadcast from 11:05-11:30 p.m.* 11:45-12 midnight, 12:15-12:30 a.m„, 12:35-12:45 a.m. and Is 35-1: 45 a*m. Peter Hackes and Elmer Peterson were anchormen of the radio coverage, which originated in NBC’s election headquarters in Burbank. James L. Holton was the producer. Members of the NBC News team which took part in the primary night radio coverage included Bill Henry, Richard Cowden, Dean Mell, Robert Teague, Roy Neal, Fred Parsons and Joseph Michaels. NBC-New York, 6/3/64 NBC NEWS BROADCASTING’S LARGEST NEWS ORGANIZATION June 3, 1964 MEET DR. CHESTER ROBERT HUNTLEY AND DR. DAVID McCLURE BRINKLEY Now it 1 s Dr. Chet Huntley and Dr. David Brinkley. The famed NBC News team received the titles Sunday (May 31 ) at the annual commencement exercises of Franklin and Marshall College, Lancaster, Pa. During the ceremonies, they were awarded honorary Doctor of Letters degrees. Here, in the words of the educators, is why: "Chester Robert Huntley: A graduate of the University of Washington, he has been carefully reporting and studiously analyzing important news since his undergraduate days. A veteran of three net* works, two Peabody Awards, and some 25 citations for mature commentary, he set a thoughtful standard for an industry which has yet to achieve its potential. His constant concern with depth, background, and perspective makes him a teacher. His refusal to equate objectivity with dispassion makes him a great teacher. As a co-pioneer at the nominating conventions of 1956, he helped create a new mass medium -- television journalism. It is the most powerful molder of public opinion in the history of man. That this journalism has been used with responsibility, that it has reenforced our democracy rather than threatened it, is a measure of his dedication and skill and that of his colleagues. This candidate once expressed the hope that by some accident of voice tone or arrangements of words he could on a few occasions (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 3D ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 . i uT 2 - Hnntley-Brinkley excite, exhort, annoy or provoke a few of his fellow human beings to i think -- and to think with their heads, not their viscera. Because the candidate has succeeded so completely in what should be the goal of every Doctor of Letters, it is a privilege to present him for a degree." "David McClure Brinkley: A newspaperman since his high school days, he is one of that duo to whom so many of us turn in moments of national joy and sorrow. A student of English at the University of North Carolina and Vanderbilt, his are the phrases which sum up with authority, with wit, with insight. Winner of every major television award, he has been 'our man’ for Everyman. Chet Huntley has said of him that he could read the dictionary and make it sound provocative. Even more important is his genius at delineating the significant, deflating the pompous, and disrupting the untouchables. His beat is Washington and for him the cryptic messages which contain the nation’s business must be translated daily in meaningful, lean prose if the goal of an informed electorate is to be achieved. The candidate has written that news is often more than a report on a mood, a feeling, a texture, a shape, or a movement. He has stated that this may be art, not journalism and that the two have a great deal in common and could stand more inbreeding. Because his journalism is artistry, because his standard is excellence, he richly deserves the degree for which he has been cited. " - o - NBC -New York, 6/3/64 . - . ' . : : woi [9 ... / • 9 ■ - ) ■ ti "r'r' X9 509 . 303 9 d ' . t f : ... d {I < • - > .. ' - ' 9 ' i 99*12 ' '■ ' r ri 11 • r ■ -. -\ . . / : . ■ f u ■■■ T . r.- ■ 0: ! • 0:? cr. oub :rl' 0 eio si sri . ■ 1 3 I- ic of: ' . . woiioo . a. Y°r Isnoldan bo adds ri: w v.9 rib 3 5r " b • : b " d ... Is-.:' *l< 1 .Frisian! ridXw tdXw rib.br ,vc;-b. -. ■ . H 9d0 id t I 3 . ' :... .>3 9 ' ; : V : ~ : 30 if ' ' id . i 0 ■: . . - r.j Li : : •; ii , v. -. • • : 'V. ' o v H ,S9 ' ; • . • ■ ' d i t da II 9b t dnaoll.tr i'oI v/ ; * c _ \,*i. odd r. i *« \ r: odb a*. a 1 . . , ■ . nj >9 b ’ ;x>ri 9 deb ' i , : . - i f' -.Q sci ob 81 osle bonGCOlnl n£ lo I £03 £ f>. ■■■. »9i t £ r ' ■ . . • i j= ii.--. f’ nr- : si. awsn darb rr b: .. r' 9. >1 . .-brie- j£iid bedad : and eH ,d; . ovom £ 10 t9qaria .6 t no: blue - b:i£ / .• •• d£9*j :• .g sv.sd c. b nid darid bets ma.-IaniL'o t f - : • ■ : fi 8£d £ dl . : . ‘ .. 9XX99X9 8± JbTLfibf .bedj.c r ’-• .. -3.' 3 d;j J ,&Q&erioQb don UJtw anoldosld ®*«jd]jl \ • . from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 TV AFFILIATES' RESOLUTION CITES NBC FOR IMAGINATIVE PLANNING, WILLINGNESS TO COMMIT VERY SUBSTANTIAL EXPENDITURES, AND AIM FOR CLEAN SWEEP OF ALL AREAS OF NETWORK LEADERSHIP BEVERLY HILLS, CALIF., June 4 -- NBC's imaginative planning, willingness to commit very substantial expenditures, and determination to make a clean sweep of all areas of network leadership were cited yesterday (June 3) in a resolution of the affiliates of NBC-TV following a presentation to the executives by the NBC-TV Network. The presentation climaxed the business meetings of the NBC affiliates convention here at the Beverly Hilton Hotel. The resolution follows: "When the NBC-TV affiliates Board of Delegates earlier this year was given a preview of NBC's 1964-65 schedule, it expressed strong optimism and enthusiastically endorsed NBC's plans. "Now that the entire Affiliate body has viewed NBC's presentation, it is very obvious that all affiliates share this enthusiasm. "NBC's imaginative planning, coupled with a willingness to commit very substantial expenditures, and supplemented by the local efforts of the (more ) Tress Department, Room 320 ' JXtf >. . * , - ■: • . Resolution individual station, has made it possible for NBC-TV affiliates to provide their viewers with a total tele¬ vision service unequaled by competitors. "The presentation made to us today is a clear indication that NBC is determined to make a clean sweep of all areas of network programming and not rest on its undisputed leadership in the fields of news, public affairs and sports." NBC -6/4/64 - J . ;;iOV vr,-oa( e ,i - ’ • r' . . 7 . t 7 i J & 7 I r., d * i ■ '.t!. 8* j 7. 9dd ; , •' 7 .. -ari; il?:s ■ . . j . vi i taJhi ,£-9i 0 •r: a. 3 1 0 fiO 789"! . 7>r :fl .. • ■ ; . - . ■ . / ii )3M , . 10 J 3 t i ■ . . .7-' ; . • - ? i • X - :il q 'TJ8r(3i. ;• •-> . S' -0 ’ll from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. T0020 ROBERT W. FERGUSON (WTRF-TV ) AND IRVING C. WAUGH (WSM-TV) ELECTED TO NBC -TV AFFILIATES BOARD OF DELEGATES BEVERLY HILLS, CALIF., June 4 — Robert W. Ferguson, WTRF-TV Wheeling, W. Va., and Irving C. Waugh, WSM-TV, Nashville, Tenn., have been elected to the Board of Delegates of the NBC Television Network Affiliates it was announced yesterday (June 3) hy Otto P. Brandt, Vice Chairman of the Board of Delegates. Mr. Brandt, Vice President, KING-TV, Seattle, Wash., made the announcement for A. Louis Read, Chairman of the Board of Delegates who returned to New Orleans Tuesday to attend his daughter's high school graduation. Mr. Read is Vice President and General Manager of WDSU-TV in New Orleans. Other members of the Board of Delegates are: Charles A. Batson, WIS-TV, Columbia, S. C.; Owen Saddler, WMTV, Omaha, Neb.; David M. Baltimore, WBRE-TV, Wilkes-Barre, Pa.; George Comte, WTMJ-TV, Milwaukee, Wis.; Gordon Gray, WKTV, Utica, N. Y.; James Schiavone, WWJ-TV, Detroit, Mich, and Willard Schroeder, WOOD-TV, Grand Rapids, Mich. - o - Rrest Department, Room 320 ' from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 3 NEW MEMBERS ARE ELECTED TO EXECUTIVE COMMITTEE OF NBC RADIO NETWORK AFFILIATES BEVERLY HILLS, CALIF., June 4 -- The election of three new members to the NBC Radio Network Affiliates Executive Committee was announced yesterday by Lyell Bremser of KFAB, Omaha, Neb., Chairman of th< committee . Those elected are Elmo Ellis, General Manager, WSB, Atlanta, Ga.; Jack Link, General Manager, KIDO, Boise, Idaho,* and Carl George, General Manager, WGAR, Cleveland, 0. Mr. Bremser announced that two committee members have completed their terms. They are John B. Tansey, General Manager, WRVA, Richmond, Va., and Les Biederman, General Manager, WTCM, Traverse City, Mich. Thomas Barnes, General Manager, WDAY, Fargo, N. D., resigned from the committee earlier this year, Mr. Bremser reported. The election was held in conjunction with the annual NBC affiliates convention at the Beverly Hilton Hotel here. Other members of the NBC Radio Network Affiliates Executive Committee are Gustav K. Brandborg, KVOO, Tulsa, Okla., Vice Chairman; Thomas S. Carr, WBAL, Baltimore, Md., Secretary-Treasurer; Robert E. Kelly, KCRA, Sacramento, Calif.; Rex Prels, WOAI, San Antonio, Tex.; and Robert J. Rich, WDSM, Duluth, Minn. - o - Press Department, Room 320 f ' ' TIME CORRECTION FOR NEW YORK SHOWING OF NBC -TV'S NARRATED SLIDE PRESENTATION The time of the June 9 New York showing of NBC's narrated slide presentation of the 1964-65 television program schedule was incorrectly listed in the Daily News Report dated 6/3/64. The showing, in the Peacock Studio, will be at 10 a.m. (instead of 9 a.m. ) . The presentation, shown to NBC's television affiliates in Beverly Hills, Calif., on June 3* runs about 90 minutes. A showing for Chicago agency and client representatives, as previously announced, will be held at 10 a.m. June 11 at WNBQ, the NBC owned station. NBC-New York, 6/4/64 \ ’ : ?. ’ 1 TJ v.. . ■ j V. V ’ •••5 .. i o'. . ;i r • • fed II :v; ' .'JLi'b ^ -33 0" Cf/' t n O'? i uori s ■ ' " • . ol " ■■■• — o . )\i • . o = . wc NBC TRADE NEWS June 4, 1964 R.J. REYNOLDS TOBACCO CO. BUYS SPONSORSHIP IN ’TODAY' The R. J. Reynolds Tobacco Co. has purchased sponsorship in NBC-TV’s "Today" show, it was announced today by Mike Weinblatt, Director, Participating Program Sales, NBC. Mr. Weinblatt said the Reynolds order was the first cigarette order in the network's early-morning show since 1956. Reynolds will have multi participations associated with the weather segment in "Today" each week starting July 6. The Reynolds order was placed through William Esty Co. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY. 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK > NBC COLOR TELEVISION NEWS June 4, 1964 JACK PAAR TO FLY TO BRAZIL TO FILM MARY MARTIN AT HER RANCH RETREAT Views Will Be Seen on the Premiere Colorcast Of His Program’s Third Season Jack Paar will fly to Brazil to film a rare glimpse of the internationally known Mary Martin at work and play at her ranch retreat located in the heart of South America’s largest country. This unusual view of Miss Martin as a ranch wife, never before seen on television, will be presented when "The Jack Paar Program" premieres for its third season Friday. Sept, 25 (NBC colorcasts, 10-11 p.m. NYT ) . The Paar program will mark Miss Martin’s first TV appearance since Feb. 9, 1963, when she starred in "Peter Pan," the last of NBC-TV’s four presentations of James M. Barrie's classic. Miss Martin, who has starred on Broadway in "South Pacific," "The Sound of Music," "Lute Song" and "One Touch of Venus," will be interviewed informally by Paar as well as shown in her real life role, wife of producer Richard Halliday. At the ranch in Anapolis, a one-and-a-half~hour jeep ride from the capital city of Brasilia, Miss Martin performs her everyday routine, (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK • • ••’O' '■ iC •• ' ’v- 2 - Jack Paar including: a tour of inspection on a galloping horse, cooking on a primitive wood-burning stove, feeding the chickens, looking over the cattle, and various do-it-yourself chores. Paar, who will shoot most of the footage himself, also hopes to film Miss Martin singing "Ave Maria" in Latin, which she had done for a wedding in Brazil. Paar will be accompanied by his wife, Miriam, and daughter, Randy, in his visit to the Halliday ranch. NBC-New York, 6/4/64 o I £ : i'\ ::o . "I :: jeqaul 7<- rtuoZ g :gn±JbDl: ' i , inu • . w.: iO! • ' u z-t • :V‘-' :s\ bns - .• i" :• ±: ■ . i . -i r, . i • ai. 'i .IJ'.ivia nj. qn ii)bei . ■ ‘ - " , ® :JE , . uo! >fi ... . EJtV 1 V '■ ri 3fi .j aj.‘ ' ri 'll , \bl NBC NEWS BROADCASTING’S LARGEST NEWS ORGANIZATION June 4, 1964 EVEN IN A MOCK WAR, NEWSMEN CAN BE MISSING IN ACTION Two members of the NBC News ' European Production Unit nearly became "casualties" in a mock war recently. The incident occurred during the filming of "The French Army, " NBC News' special to be telecast Tuesday, June 9 (10-11 p.m, EDT), This is what happened: The annual French army maneuvers are held in a rough and un¬ populated region of the Jura Mountains in the east of France. To get its films, the EPU camera unit -- consisting of cameramen Dedo Weigert and J. Baxter Peters, soundman Ted Bell, and production manager Warren Trabant -- was flown to an observation point by helicopter. There the group paired off, agreeing to regroup at an appointed hour. Their labors completed, Weigert and Trabant kept the rendez¬ vous, but minutes went by, and then hours. Peters and Bell were still missing. Then, a lone helicopter appeared, its big rotary blade chopping away ominously. Out came Peters with an explanation: He had been spotted by the pilot wandering in search of a tank company which had disappeared for lunch. More hours went by, but Bell was still missing. Finally, a half-dozen tanks and trucks rumbled past. A few yards down the road, one of the trucks swerved to a halt and the soundman was allowed to jump out. It had taken all that time. Bell said, to convince his captors that he was not an enemy agent. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 i b 4 JJ an » • , ■ j NBC COLOR TELEVISION NEWS June 4, 1964 SIX CHOSEN TO GUEST- STAR WITH BOB HOPE IN COMEDY SPECIAL Rhonda Fleming, Jill St. John, Marilyn Maxwell, Rod Cameron, Aldo Ray and Sonny Tufts will guest-star with Bob Hope in "Have Girls — Will Travel, " first of two Hope¬ starring book shows scheduled for the 1964-65 season of NBC-TV's "Chrysler Presents a Bob Hope Comedy Special" series. The full-hour colorcast, to be directed by Fred de Cordova and produced by Mort Lachman, will begin filming at Universal City Studios June 5 for eight days. Harry Tugend is executive producer. Written by Alex Gottlieb and Robert Hamner and based on a story by Hamner, "Have Girls — Will Travel" is set in the old West and involves Hope as a bungling marriage broker in a mining town. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ' V7- JACK TRACY ROOM 320 from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 2 — a — H HUGH M. BEVILLE JR. IS APPOINTED VICE PRESIDENT IN CHARGE OF PLANNING FOR NBC; DR. THOMAS E. COFFIN IS ELECTED VICE PRESIDENT IN CHARGE OF RESEARCH Dr. Coffin Announces Promotion of Paul Klein and Willis Grant FOR RELEASE MONDAY , JUNE 8 The appointment of Hugh M. Beville Jr. as Vice President in charge of Planning for the National Broadcasting Company, and the election of Dr. Thomas E. Coffin to Vice President in charge of Research, were announced today by David C. Adams, NBC’s Senior Executive Vice President . The realignment of duties of planning and research activities within NBC followed recommendations by Mr. Beville to enable him to concentrate more fully on the overall planning functions for the company’s expanding and diversified activities. Mr. Beville and Dr. Coffin will report to Mr. Adams. Mr. Beville, a veteran of 3^ years' service with NBC, will be responsible for heading and coordinating the company's long-range planning. Reporting to Mr. Beville will be Allen R. Cooper, Director of Corporate Planning, and William S. Duttera, Director of Allocations Engineering. Dr. Coffin has been NBC’s Director of Research since March, 1957. He joined the company in 19^9 after serving as Chairman of the Psychology Department of Hofstra College. In his new capacity. Dr. Coffin announced the promotion of Paul Klein to Director, Audience Measurement, and of Willis Grant to Director of Research Projects. Both report directly to Dr. Coffin. (more ) Rrets Department, Room 320 \ I * ' J M V U /J . ■ : . ■ - ' v. r ; • a • i ;o* ■ 2 - Hugh H, Beville Mr. Beville is a member of the Board of Directors of the Advertising Research Foundation and the Broadcast Rating Council Inc., and a member of the Committee on Nationwide Television Audience Measure¬ ment, the NAB Research Committee and the RAB-NAB Steering Committee for Radio Methodology. He will continue to represent NBC in these industry activities. Dr. Coffin has played an active role in industry research affairs and is currently a member of the Technical Committee, the Behavioral Research Committee, the Committee on Improving the Measurement of Advertising Media of the Advertising Research Foundation, and the Research Committee of the Television Bureau of Advertising. He is a past President of the Radio-TV Research Council, and is currently serving as a Director of the New York Chapter of the American Marketing Association. Membership in other professional organizations includes the American Association for Public Opinion Research, the Market Research Committee and the Media Research Directors Association. NBC -New York, 6/5 /64 •M ' • ic i •• . C-'i' 0 ■ ... -i.> JB .-A. - r 1 ivo . 'iK A A • ' • ' .. : ’ ' ’ i • \ i \ i 1 Li •’ e'\'2vr y . y :c s>$: u: : ioO sxtf 1r - ■ s ■ jii.r;nAt r.’A: ;A:A' 3ns as* ■ ori cj os i Mhoo IX iv -H ^oIobor.AoM os. 31- >os, vts.. tJj L' A ritf tc s ttfJrr. sol o- -VjoH C • lo ' " - i. ■ ai ' ;/c- , [A r. 0 i.., '-’fl • -o bF > zyu z ■ A ABCf J3 ei . err ■ v .'Ajib .... - -iq Ac ‘ - ■ .noXct£ ooerA \ tj . . c O' «' : oils TOE'iaq £l :,n£i rioua rioirl ni o : i.[ t.ofcvinq . J- •■••'j. ml ( -a ’O' - • ;-i .. .■ ::A 7 £W cri1- t9‘ii;r 9nldiieli'.'/ * *-• - 1 -Oaif MERV GRIFFIN TO TOUR STRAWHAT CIRCUIT IN OWN PRODUCTION OF 'BROADWAY* Merv Griffin will star in his own Summer road company- production of "Broadway," 1926 dramatic hit with music. The George Ahbott- Philip Dunning play will tour the strawhat circuit for nine weeks, beginning June 15 at the Bucks County Playhouse, New Hope, Pa. Griffin is creator and packager of NBC-TV's daytime game show, "Jeopardy" (in color, Mondays through Fridays, 11:30 a.m. to 12 noon EDT). and star and packager of NBC-TV's "Word for Word" (in color, Mondays through Fridays, 10:30-11 a.m. EDT). He has formed his own production company and cast of 20 for the full-scale revival of "Broadway. " Featured in the "Broadway" cast is Maureen Reynolds, model on "Word for Word." Francis Ballard, program coordinator for Merv Griffin Productions, will direct the stage show. The itinerary for "Broadway" follows: June 15 (two weeks) Bucks County Playhouse, New Hope, Pa. June 29 (one week) Pocono Playhouse, Mountainhome, Pa. July 6 (one week) Ogunquit Playhouse, Ogunquit, Me. July 13 (one week) Cape Playhouse, Dennis, Mass. July 20 (one week) Lakewood Playhouse, Skowhegan, Me. July 27 (one week) Lake Whalom Playhouse, Fitchburg, Mass. Aug. 3 (one week) Mount Tom Playhouse, Holyoke, Mass. Aug. 10 (one week) John Drew Playhouse, East Hampton, Long Island, N. Y. - o - NBC-New York, 6/4/64 ; 4. 70 v 07 :7V f!7 0 Vr: ' ..7 ’ 10 I 7:0 71 v..:.' ■ u/8 nwo sJtri nX *ie;Je XXlx '• . oi ... - : ' •• •' ... , . ■ . ' t . . . ' . . . • - 7 . . -noS \r>.: * . i \-7-:v3 r ;.!ci .• '7 tfu 7' 3HJjX» ' UtrinXgocf c27 . i 7 7::; . - X 7 0 i * D o:> . . o OC • 1 7J. -Xt'I av.-iJb : prole:- r» X ) 7 ifiqosV tw , .. ■ ■ T.rid tv 3*1 8-Ii o it 8Bo ■ jffloo nolitoubonq “ . VJ. WLi30 f 7’. 7 •• 9‘insl*: a± ctsBc '’y£wbj?c 7ir -j-rlcX rrJt bs'initise^ b'lfij tJ ■ • - ' *ioW rtc . MO:iz o^-riijs srli ■ Oi- ' i . v: tano.‘.itoyb : evollol "Yi;wi‘::07 '{ ’ xol yn oi • X « i srlT t KjOr , 9Cn0ik t; ;■{ yitflkloO )IJcT (s>| j3W OV.it) OX 9CIJJX. . : r*rr' Xnitn '■-■;• . ^ 7 :>nof'o'-l (799W ono) QS er;uT> .. 7 titXup iU^O ,3a:. . . ■ J I ctXupi ^0 (:loow on o) b '^XuL .a '-.71 ;.l nn:/j tssuc J^r7 9a.:. 3 (..7sw eno) £1 v X . °3 tn8a©riwo:iO . bao dvr, 1 3 jbo amlsJ (mosw oho) 07 ylut, ■ ■ inoJ . j’ . »9w ono) YS yX. rl* . aatiM .;.Ior! 7';: a alH n? > j itnuoM (Meow sno) £ .guA • ,nc-qi;r: tc 77 vi 7': ry.Bl'7. wonCi nriol, (: ^ow ono) OX .suA .Y .W ..JbnBlal anoJ ' NBC COLOR TELEVISION NEWS NBC -TV NETWORK COLORCAST SCHEDULE For July, 1964 (All Times EDT) Mondays through Fridays 10:30-10:55 a.m. — "Merv Griffin’s Word for Word.” 11:30 a.m. -12 noon — "Jeopardy." 12 noon-12:30 p.m. — "Say When." 12:30-12:55 p.m. — "Truth or Consequences" (except July 7). 1:30-1:55 p.m. — "Let’s Make a Deal" (except July 7 and 13)* 3:30-4 p.m. — "You Don’t Say.’" (except July 7 and 13). 11:15 p.m.-l a.m. — "The Tonight Show Starring Johnny Carson." Wednesday, July 1 7*30-9 p.m. — "The Virginian." Thursday, July 2 7*30-8:30 p.m. — "U.S. No. 1: American Profile," an NBC News special. (Repeat. ) 9*30-10 p.m. — "Hazel." 10-11 p.m. — "Kraft Suspense Theatre." Friday, July 3 8*30-9*30 p.m. — "Bob Hope Presents the Chrysler Theatre." 10-11 p.m, — "The Jack Paar Program." Saturday, July 4 9*30-10 a.m. — "The Ruff ’n’ Reddy Show." 10-10:30 a.m. — "The Hector Heathcote Show." 12 noon-12: 30 p.m. — "The Bullwinkle Show." 5*30-6 p.m. — "NBC Sports Special." 8*30-9 p.m. — "The Joey Bishop Show." 9 p.m. to conclusion — "Saturday Night at the Movies." Sunday. July H 6-6:30 p.m. — "Meet the Press." 7*30-8*30 p.m. — "Walt Disney’s Wonderful World of Color." 9- 10 p.m. — “Bonanza." 10- 11 p.m. — "Du Pont Show of the Week," (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . - . . . i!:0I-0£ . — , • : . " -:T O ; ’ . {■: f \ • •' ) " J > • . . ; * - . . • . -.£1 4 : * . . r -• . , Oj , r> . * ' .... i ■ * . • - • 2 - NBC -TV Network July Colorcast Schedule Monday, July 6 10-11 p.m, — "Sing Along with Mitch," Tuesday, July 7 12:45 p.m, to conclusion -- "All-Star Baseball Game." Wednesday, July 8 7:30-9 p.m. — "The Virginian," Thursday, July 9 9:30-10 p.m. — "Hazel." 10-11 p.m. — "Kraft Suspense Theatre." Friday, July 10 8:30-9:30 p.m. — "Bob Hope Presents the Chrysler Theatre." 10-11 p.m. — "The Jack Paar Program. ¥ Saturday, July 11 9:30-10 a.m. — "The Ruff ’n* Reddy Show." 10-10:30 a.m. — "The Hector Heathcote Show." 12 noon-12:30 p.m. — "The Bullwinlcle Show." 5:30-6 p.m. — "NBC Sports Special." 8:30-9 p.m. — "The Joey Bishop Show." Sunday, July 12 5:30-6:30 p.m. -- "Meet the Press" (Note: Program is one hour in length on this date. ) 7:30-8:30 p.m. — "Walt Disney’s Wonderful World of Color. 9- 10 p.m. — "Bonanza." 10- 11 p.m. — "Du Pont Show of the Week. _ _ _ _ NOTE: With the exception of "The Tonight Show Starring Johnny Carson, " regularly scheduled evening programs will be pre-empted Monday, July 13 through Thursday, July 16 by NBC-TV’s coverage of the Republican national convention. Friday. July 17 8:30-9:30 p.m. -- "Bob Hope Presents the Chrysler Theatre. 10-11 p.m. -- "The Jack Paar Program." (more) ' filiw 5- ;sni8,! -- ,n.q II ylixt ♦ v.Bbasr: " , : ■ ' 1 1 1 1: S1 i 7 e; ‘T ; ’ — , m , q Q-Q £ v Cji '» tVfibaq w . ■•>: u I!l ; - ,ra.q 01 -C ' .omlBsxiT xii . '• \: 1 I'i'-siX" — .ffl.q II jr:r *1913 ii ;> x s; c:o-i h cc H — , ' , .j OC s Q-0 “.■••• i go II ~jjL .^sbrfxj l ‘XI* ■ -- ./a. 6 “01-0. 1 . , 3 *oOG*-' 6©H *201 r £"'■■ — ,fl • 3 Q£.: 01 ,w i wrll-if : . - .m.q • ooor; !l . . I ]< ' lac q. tfn — .f ,q- d-C. •. ' 3 SI 7I;j3 ,v,"b silo'll : 3j jH) "a a si^ sritf cts'l" — .m.i 0£:c»-0; :: ■ I O • r ' • * bx-i. ’ .&£ *oV a* V ' II — .m.c •• •" : '-0- " .sift^noS'' — .m.q 0 . joVt 9ui Jo wori'-' In 1 ro — ,r.,q II 7 "3. 3 e !T5 ••;» if tJqeo *’£• c. »j itfiVT - ;•* Hon :j;:or- ” tnostisO l, /-■: j. r..trr3 .3 , . . ■>'. ■ •'>• 'in X 'lo eseaev-fo a'VT- ><3W \'tf .. , q.BbartudT .< > onsvnoo I :.o ':3 > I Xcfi qa5I * lv : ie : •«,;• ■; il • -fn- oeo - — . i.q 0£:£-C>< 1 .lac 130*1*! r.i sri " o;iT" — .ati.q II v v .u :;i) 3 - NBC-TV Network July Colorcast Schedule Saturday, July 18 9:30-10 a, in. -- "The Ruff ’n' Reddy Show." 10-10:30 a.ra. -- "The Hector Heathcote Show," 12 noon-12:30 p.m. — "The Bullwinkle Show." 5:30-6 p.m. -- "NBC Sports Special." 8:30-9 p.m. -- "The Joey Bishop Show." Sunday, July 19 6-6:30 p.m. — "Meet the Press." 7:30-8:30 p.m, — "Walt Disney’s Wonderful World of Color 9- 10 p.m. — "Bonanza," Monday, July 20 7:30-9:30 p.m. -- "Monday Night at the Movies." 10- 11 p.m. — "Sing Along with Mitch." Wednesday, July 22 7:30-9 p.m. — "The Virginian." Thursday, July 23 9:30-10 p.m. — "Hazel." 10-11 p.m, — "Kraft Suspense Theatre." Friday, July 24 8:30-9:30 p.m. — "Bob Hope Presents the Chrysler Theatre 10-11 p.m. — "The Jack Paar Program." Saturday, July 25 9:30-10 a.m. — "The Ruff ’n’ Reddy Show." 10-10:30 a.m. — "The Hector Heathcote Show." 12 noon-12:30 p.m. — "The Bullwinkle Show." 5:30-6 p.m. — "NBC Sports Special." 8:30-9 p.m. — "The Joey Bishop Show." Sunday, July 26 6-6:30 p.m. — "Meet the Press." 7:30-8:30 p.m. — "Walt Disney's Wonderful World of Color 9- 10 p.m. — "Bonanza," 10- 11 p.m. — "Du Pont Show of the Week." Monday. July 27 10-11 p.m. — "Sing Along with Mitch." (more) ” .WOrfS vM'on •» r.‘ llwfJ odT" — .fE.B 0X-( ©‘*:X . .q l£:Si'-noox .Xsioo'/i ? ■ - . K>fi8 ; h -©©L .. -- ..’',7 £-( gX v,I;jT, , ■■■.; ; " , r 'lb!'; •' . 'I -• t"; . 10I0O lo bX*i< x " JfG dlBW" — .m.q 0£:8-( ” , -o:n£f!oa;' -- .m.q ' ■rs yx j.i». •. *!: ".aexVoM or t jc or;-. IK sKn .1" -- .m.q 0£:g-( ’’.loqiM !oi‘ - gn >1 i ' .m.q X. ,.oi- ,\:scvet ' ..isXnXs.'iXV 3fiTr — ,m,q °-i ".le^sH" t~ .m.q OX-' " . 3 • i j B 9 n I' © a n s q o • 'I rj H - - .m.q I . •AS vXjjL ,ys1 . ) - ■ ■ doJ -- ,m, ” IBS*! ,:::>sT- 9riT,r -- .m.q X. ” fi l ' ■ ; : Ufl ■ . It . B 13 9 ■ . ' ' 06 8 r'q ©X>InjtwXXjjS id?" — .m.q 0£ : SX-rtOOJ GM" .m.q d-< ” *v;od3 q.’fiojl veoL ^ .m.q 0-' ; . tvl '' . -oio'IT erld -- .m.q CC Ick' - .ol-.r •r.n*)Vl , — .m.q 0£ : 8-< !,.BsnBnoa,; -- .m.q < ” .3l99W srid 1c wcrfS drtoS jj(1” — .m.q X. ■ TS Y,J .;X> . < Bi ".dodXM r.. rn X saia" .m.q I. (s*i ' ;i) 4 - NBC-TV Network July Colorcast Schedule Tuesday 3 July 28 10-11 p.m. — "Bell Telephone Hour." Wednesday, July 29 7:30-9 P.m. -- "The Virginian." Thursday, July 30 9:30-10 p.m. — "Hazel." Friday, July 31 8:30-9:30 p.m. -- "Bob Hope Presents the Chrysler Theatre," 10-11 p.m. — "The Jack Paar Program," NBC-New York, 6/5/64 ’ : , fi;j c . o r ) : ' « X e; •? !' X : ‘ - - ,-\q II- • ££_ .XLJJ'L- : '5- . ; ' ! ' 9rf.C ■ ~ O-Of C: - .m.q 0X-0£ i£ V.1:'T, .ysb.:.- . . ertt atfnsssiS err-.' ■■ T1 -- .. - o - NBC TRADE NEWS JACK TRACY ROOM 320 2-X-H June 8, 1964 NBC PRODUCTIONS DEVELOPING NEW FULL-HOUR TV SERIES, ’THE MEN CALLED CADE,’ BY WILLIAM LUDWIG AND REUBEN BERCOVITCH NBC Productions is developing a new full-hour TV dramatic series, "The Men Called Cade," by William Ludwig and Reuben Bercovitch, it was announced by Felix Jackson, Vice President, NBC Productions, NBC -TV Network. "The Men Called Cade" chronicles the growth and development of an important American family of the present day. Ludwig and Bercovitch will write, create and co-produce a pilot film and will continue on the series as co-producers and story supervisors. Ludwig is an award-winning motion picture writer. His work on "Interrupted Melody," starring Glenn Ford and Eleanor Parker, won him a 1955 Oscar for best story and screenplay. Bercovitch is augmenting his TV credits by currently producing the feature film, "Two Hours to Darkness," for the Paramount -Rank organization. PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK I, ' i 1 : • i . ■ JACK TRACY ROOM 320 from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 June 9» 1964 NBC -TV PROGRAM PRESENTATION, SHOWN AT NBC AFFILIATES CONVENTION IN BEVERLY HILLS, IS REPEATED TWICE IN NEW YORK Shown to 1,000 Agency Executives, Station Representatives, NBC Executives and Station Promotion Managers The NBC-TV Program Presentation shown at the NBC Affiliates Convention in Beverly Hills, Calif., June 3 } was repeated twice today (June 9) in New York for over 1,000 advertising agency executives, station representatives, NBC executives and station promotion managers. Originally one showing in the morning was planned, but to accommodate the enthusiastic response to invitations a second showing was presented in the afternoon. Don Durgin, Vice President, NBC Television Network Sales, introduced the presentation in Peacock Studio and related what he had told the NBC-TV affiliates last week: "NBC-TV Network will post record sales in all categories for 1964 -- nighttime, daytime, news, sports and 1 Today' — 'Tonight'." A. Louis Read, Chairman, NBC Television Affiliates Board of Delegates, suggested the showings in New York and Chicago after seeing a preview of the presentation at a special meeting of the Board of Delegate, in mid-February. Mr. Read is Vice President and General Manager of WDSU-TV, New Orleans . The presentation, titled "NBC Convention '64," outlined the entire 1964-65 NBC-TV program schedule and featured films of the surprise guest appearances by Lome Greene, Jonathan Winters, Fess Parker, Dennis Weaver and Ricky Der at the convention. (more) 1‘rets Department, Room 320 . ' 2 - NBC-TV Program Presentation Produced by Dean Shaffner, Director, Sales Planning, NBC-TV Network, and written and directed by Hay Eichmann, Director, Client Presentation and Sales Promotion, the presentation examined NBC News' upcoming convention and election coverage, pointing out that the network was broadcasting the greatest number of special political programs ever scheduled by any network in an election year — 42 programs, April through November, in addition to regular convention and election cover¬ age. The report also noted the definite audience edge "The Huntley- Brinkley Report" has developed over its competition and outlined NBC News specials for the coming year. The presentation will be repeated for agency and station personnel in Chicago on Thursday, June 11. Response there has necessitated two showings. Following the showing of the presentation at the NBC Affiliates Convention, the NBC-TV affiliates resolved "...The presenta¬ tion made to us today is a clear indication that NBC is determined to make a clean sweep of all areas of network programming and not rest on its undisputed leadership in the fields of news, public affairs and sports. " NBC-New York, 6/9/64 • . . ■ 0 , t*l&( ■■■: ■ ■ r I ' . . ■■■ I . . ■ . . ■ • bftB ■ b : '. ionovnoo SflJtina .«e ;;c ■ . ■: • i .■ . 3,' io .. c m ■' w- : . u r: i 9 snjtti'aBObfic-tcl t . 12 . a-' . 'IOV t: r- jfi Jr: ' : ’)S ■ 1 o . bn . i " I fmovoM • . ri •,-i!; " • ‘. r ; 5;.j .hojCff 0- Z& :j-.cqe± .ri T ... . . - . ■ f , -• 3 I . - ; ; Z'filr .-o srio ^ "Oaco a . ■ . ._ 3 a H . j . . 2 , i .. n ■ JtrfO nJ Is . -K'iin : ret i:r ^Jiare . fFOJ .. . tO WO ' fOlIO . . 3? _r'i f . . ' j. y sa j .1: [j/. VT-t ' let . . jnavneO aoctei:!-- .. ■ j, o . au o,t : b£.:;T r • \ : . . 3W8 i 3 ■ r; i rxr;arL3;.'x,5i becu* -L>njj ".a chi i-' ■ A • . , io v- '■ NBC TRADE NEWS June 9) 1964 BBC RENEWAL OF ’DR. KILDARE’ SERIES FOR NEXT SEASON HIGHLIGHTS NBC INTERNATIONAL SALES OF l6l HOURS OF PROGRAMS IN WEEK BBC in London has placed an order with NBC International to renew the "Dr. Kildare" series for next season, it was announced today by Joseph M. Klein, President of NBC International, which is part of the NBC Enterprises division. The past week’s total of l6l hours of programs sold also included "The Bill Dana Show," which was renewed for next season by three Canadian television channels -- CKCH-TV in Hamilton, CKCK-TV in Regina and KVOS-TV in Vancouver. KVOS-TV also placed an order for "The Lawless Years." Guatamala TV ordered additional episodes of "The Dick Powell Show," "The Way of the Cross" and "He is Risen" were sold to Malta Television. Segments in the "Perspective on Greatness series were sold to Film Polski in Poland, as were additional episodes of Dr. Lildare and "Michael Shayne." Hungarofilm in Hungary ordered "Shakespeare: Soul of an Age." "Project 20ss" "Cops and Robbers" was sold to Telefis Eire in Dublin. Nederlandse Televisie Stichting in Hilversum, Holland, ordered episodes in the "Happy" series. "Bonanza" was sold to the Arabian-American Oil Co. (Aramco) in Dhahran, Saudi Arabia. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . * NBC TELEVISION NETWORK NEWS PREMIERE June 9, 1964 ROSEMARY CLOONEY AND NELSON RIDDLE ORCHESTRA STARRED IN FIRST TELECAST OF 'ON PARADE, ’ NBC FRIDAY NIGHT SUMMER SERIES Rosemary Clooney and Nelson Riddle and his orchestra are starred in the premiere of NBC-TV’s Summer musical variety series, "On Parade," Friday, July 17 (9:30-10 p.m. EDT). "On Parade," originally created for the Canadian Broadcasting Corporation, is produced in the style of Broadway musicals, with elaborate sets and costumes. Each program serves as a vehicle for a celebrity performer (or performers) from the American entertainment world. On the July 17 telecast. Miss Clooney sings such show tunes as "Get Me to the Church on Time" and "Cabin in the Sky," the romantic "Why Shouldn’t I?" and Dixieland versions of "Alexander’s Ragtime Band" and "Down by the Riverside." The Riddle orchestra is joined by a group of children in production numbers based on nursery rhymes. Excerpts of Riddle's Hollywood arrangements are performed, accompanied by film clips from "Pal Joey," "Ocean's 11," "A Hole in the Head" and "Can Can." (EDITOR’S NOTE: Tony Bennett, originally listed for the July 17 program, stars in the July 24 telecast.) (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK r i . . . ■ ‘ • ' ' , . 2 - 'On Parade1 "On Parade" will be telecast in the time period of the vacationing "That Was the Week That Was/' which will return to NBC-TV for the 1964-65 season in a new time period (Tuesdays at 9^30 p.m. NYT). - NBC-TV PROGRAM HIGHLIGHT JULY 17 - "ON PARADE": Rosemary Clooney and Nelson Riddle and his orchestra are starred in the first musical-variety program of Summer series, originally created for the Canadian Broadcasting Corporation, (Premiere) o NBC-New York, 6/9/64 t ' ■ . j. tffirf ' - ■ ■ . ■ , | ■ T l \ 5XH MAHOOfH VT-OSH - - — - Xns oil bln nc • !•! .> • o ' 'rtcci O yiBirr ■ ; .cH : 'aCLAEAS HO” s •• olaj sri . ■ 91 hevjBsio ..,f i'siil;.. t*io t-’jX'toa *i9oinirjS 1c r: .vi; ,ng (oioira* ;i) , no l j£ oyicO gni*' '-I n’j? '^cbO o 2 - X - H *★★★★* NBC NEWS ELECTION YEAR 64 June 10, 1964 THREE NATIONAL TV AND RADIO NETWORKS AND AP AGREE TO POOL ELECTION RETURNS IN NOVEMBER Returns In the Presidential, Senatorial and Gubernatorial election in November will be pooled by the three major networks and the Associated Press, it was announced yesterday (June 9). United Press International is giving favorable consideration to participation as well. The pool organization, to be called Network Election Service, will be utilized in 50 states and the District of Columbia. It will employ more than 100,000 reporters to cover returns at the precinct or county level. Network Election Service will be administered by a Board of Directors consisting of one representative from each network. They will be Arnold Snyder, Manager of Election Coverage for ABC News; William Eames, Editorial Director of the CBS News Election Unit, and Frank Jordan Manager of Election Coverage for NBC News. The Associated Press will participate as a non- voting member of Network Election Service. Fifty-one statewide headquarters will be established into which returns on a statewide basis will be reported. Each state bureau will then relay returns to New York. Returns will be reported simultaneously to each of the three individual networks, which will post such returns on a state-by-state basis in their respective studios on Election Night. In addition, statewide totals in the Presidential elections will be relayed to a (more ) . • ■ •• ■ 2‘ - Pool single tabulating center in New York, which will maintain the running national tabulation on Presidential returns. The tabulating center will then transmit its national totals to each network so that the same national figure will be available to each network simultaneously. Under the agreement reached at meetings yesterday, each .network is free to continue individual election analysis systems, which in the main involve the analysis of returns from representative precincts. Each network will bear the responsibility of manning such precincts and communicating the results. These returns, however, will not be included in Network Election Service returns posted by the networks. Elmer W. Lower, President of ABC News; Fred W. Friendly, President of CBS News; William R. McAndrew, Executive Vice President in charge of NBC News, and Wes Gallagher, General Manager of the Associated Press, commenting on the step taken yesterday, stated: "The creation of Network Election Service, is, we believe, a great step forward in the gathering and dissemination of news. The American voter and the public at large will be the beneficiaries of faster, and more accurate returns. At the same time. Network Election Service will do much to eliminate the confusion created by several different vote counts, based on reports from different precincts. We expect Network Election Service to become the authoritative source of returns in all future elections." - o - NBC-New York, 6/10/64 '~i T ■' ’ i :: ;V:0'i % T ni 3nl;teIfJcLcf slpr; ' . : ■ sol . = r .1 ilicu^an c< [.baslnS ,V ■ : i i-K • . 5 . ..a ^ ' o f: 'l l ' id: : f o 9iiTu . left q 9^3 tfj59»18 1 " v . . 0. '• ri ' ttC • Hi- 1 r ■ ■ ^ j :ifi '•.. 3 rioj'ij oij IlJtw oo.ivn . c d l tati *.'co .-icfc • r ■ y'.i : jj3 m o4 90±v*x©8 nol^09ia j'.r.cwJ ■ d ' . O rr ;j U? ,r £jr Hi 1 from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 June 10, 1964 NBC'S POLITICAL BROADCAST UNIT WILL BE ACTIVATED ON JUNE 15 Headed by Ernest Lee Jahncke Jr., Unit Will Administer Political Sponsorships During the Campaign Year The National Broadcasting Company's Political Broadcast Unit, which will administer political sponsorships on NBC during the 1964 political campaign year, will be activated on June 15, it was announced today by David C. Adams, Senior Executive Vice President, National Broadcasting Company. The unit will be headed by Ernest Lee Jahncke Jr., Vice President, Political Broadcast Unit, as previously announced. During Mr. Jahncke 's full-time assignment in charge of the unit, Robert D. Kasmire, Vice President, Corporate Information, will, in addition to his regular duties, supervise NBC's Standards and Practices Department, presently under Mr. Jahncke. Mr. Adams also announced the appointment of three NBC executives to positions in the Political Broadcast Unit. They are Paul M. Hancock, Gerard B. Petry and Edward J. Roth. Mr. Hancock has been appointed Manager, Political Broadcast Unit. On June 15, Mr. Petry will become Manager, Production and Operations, for the unit. And on Sept. 1, Mr. Roth will assume temporary duties as Manager, Business Affairs, for the unit. All three will assist Mr. Jahncke ih administering politic¬ al sponsorships on NBC's television and radio networks and Owned (more) Press Department, Room 320 .[ 2- Political Broadcast Unit Stations facilities during the 1964 political campaign year. Mr. Hancock joined NBC 15 years ago as a regional manager. Station Relations. He was named Manager, Sales, Eastern Office, NBC Radio Network, in October, 1962, the position he held until this appointment. A graduate of Princeton University, Mr. Hancock began his career in broadcasting with the Mutual network in 1945. In 1947* he founded radio station WMID, in Atlantic City, returning to Mutual the following year. Mr. Petry joined NBC as a page 23 years ago. He has worked at the network as an engineer, associate director, director, unit manager and head of the network's unit managers. A graduate of Michigan University, Mr. Petry is Administrat¬ or, Practices, New York, Standards and Practices, until he moves into the Political Broadcast Unit. Mr. Roth joined NBC 10 years ago as Manager, Credit and Collection, his present title. He holds degrees from Fordham and Seton Hall Universities. Mr, Roth previously worked for Western Electric Co., and National Cylinder Gas Co., and operated a retail furniture business. He lives in Middletown Township, N.J0* where he is a comitteeman. - o - NBC-New York, 6/10/64 ' ■ • c \ / 1 - * :- >J c 'q " HO f LMo-.tfe 1 1196*18 brr i ! bi b 312 t.i*ioY v ?il te9oJ ■ 0377 y’J 13 - n 'll' I >1 ILi 8 81 osnlot rtloH . *iM : t . s •• b ;: 'j i d . •'••II.'. 1 lose 9*1 q alri \noIH9l HIT 19V :nJ II 70 . . " ii Li'- or T' riw ,• ouow l nweleir? IM nl s •: E NBC TRADE NEWS June 10, 1964 ADVERTISING, PROMOTION AND PUBLICITY PLANS FOR NBC-TV’S 1964-65 SEASON OUTLINED IN NEW YORK FOR 56 PROMOTION MANAGERS OF NBC AFFILIATED STATIONS IN THE EAST Advertising, promotion and publicity plans supporting NBC-TV’s 1964-65 season — including NBC News' coverage of the political conventions and elections — were outlined for 56 promotion managers of NBC affiliated stations in the East at the Waldorf Astoria in New York Tuesday, June 9. A similar presentation was made to promotion managers in the West at the NBC Affiliates Convention in Beverly Hills, Calif., last week. Louis Hausman, Vice President, General Executive, NBC, presided at the meeting. Members of the NBC Affiliates Promotion C ommittee attending the meeting were Caley Augustine, WIIC, Pittsburgh, Pa., Chairman] Dick Paul, WAVY-TV, Norfolk, Va., Secretary, and Charles Cash, WSB-TV, Atlanta, Ga. NBC's advertising and publicity plans, under the supervision of Sydney H. Eiges, Vice President, Public Information, were outlined by Lawrence K. Grossman, Vice President, Advertising, and M. S. Rukeyser Jr. Vice President, Press and Publicity. A1 Rylander, Vice President, Promotion, and John Scuoppo, Director, Promotion, detailed the promotion campaigns for the new season. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK NBC TRADE NEWS June 10, 19^4 STATION WJPG (GREEN BAY, WIS. ) TO BECOME AN NBC RADIO NETWORK AFFILIATE JULY 1 Radio Station WJPG, Green Bay, Wis., will become an affiliate of the NBC Radio Network July 1, it was announced today by Tom Knode, Vice President, Station Relations, National Broadcasting Company. WJPG is owned and operated by the Green Bay Newspaper Company, publishers of the Green Bay Press-Gazette. Glen R. Holznecht is General Manager. The station operates on 1440 kilocycles, and is powered by 5 kilowatts daytime and 500 watts nighttime. WJPG, which is the home radio station of the Green Bay Packers, National Football League club, is the first NBC Radio affiliate in the Green Bay area. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK t; . . • , . ' * • * >j . . NBC TRADE NEWS June 10, 1964 1 HUMBLE OIL’ TO SPONSOR REPEAT TELECAST OF 'THE CHOSEN CHILD' "The Chosen Child," NBC News' award-winning study of the joys and sorrows that are potentials in child adoption, will be repeated on the NBC-TV Network Tuesday, July 7 (10-11 p.m, EDT). It will be sponsored by the Humble Oil and Refining Co. (through McCann-Erickson of Houston). Narrated by NBC News correspondent John Chancellor and produced by Robert Northshield — who now is General Manager of NBC News — "The Chosen Child" received the Writers Guild of America script award for the best documentary after its original telecast on Nov. 25, 1962. The program deals principally with a young couple in search of a child to adopt. They are Sam Agosta, an auto mechanic, and his wife, Joan, who live in Peekskill, N. Y. Producer Northshield followed the Agostas with his cameras to record interviews at a Westchester County adoption agency and many private talks in which they discuss their reasons for wanting a child. Their search ends happily, and the NBC News cameras capture their happiness when they see Sam Jr., .5 months, the first time at the County Office Building in White Plains, N. Y. But "The Chosen Child" also touches on the tragic situation of children who long for a normal life in a home outside the orphanage but, for medical or legal reasons, must remain without mothers and (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ' ->:U. fri 1 '• . , t; w • J^a ■ ' 2 ’The Chosen Child’ fathers. The program, directed by Frank DeFelitta, shows children in hospital cribs that have nets strung over the tops to keep them for climbing out. Most have never been outdoors because there are not enough social workers or nurses to look after them. Northshield and DeFelitta wrote "The Chosen Child." r - NBC -TV PROGRAM HIGHLIGHT JULY 7 - "THE CHOSEN CHILD" — An NBC News award-winning study of the joys and sorrows in child adoption. (Repeat.) NBC-New York, 6/10/64 nl* : ■’>: r.woxis fScMj: [ r.9Q yd be o': Kr;: isonq orfT •t"t .: • O' nq- j *3 , r : , itfc \.i hi.i : :j ■ •' , , . 3 on v • 3 ...rso£ j l:‘:ooLv-;o J "r n • • gnlo .msrij *irid “?JB Otf gs. 13,/i'IOW _ J in. V3 i; ■.".•irl’j neaoriO o:i r" atfo-iu : Jo II >v bn ■ X. Xcterlta'Jt! T YJUl» XHOIaHOI I MA XK/OXT, -C-'.W _ _ ’ v- ■ s i . ■ • ) ■ ( *JfBsq .v.'fM .aoiaq- ;• ,.voj. 9fJ$ lo - o - v ' ' :•/ wolA~" t.r ★ ★ KB ★ ★ ★ \ cr / ★ *★★★★* NBC NEWS ELECTION YEAR 64 June 10, 1964 - FOCUS ON PRE-CONVENTION ACTIVITY - 20 NBC News TV Specials to Be Presented Before Republican and Democratic Conclaves NBC News will present 20 special television programs total¬ ing 14 hours in comprehensive coverage of the activity preceding the national political conventions. The first of these pre-convention programs, to be telecast Thursday, June 18 (7 :30-8:30 p.m. EOT), will explore the political attitude! of the citizens of a "typical" small American community. The town chosen for this David Brinkley special, "Election Year in Averagetown, was Salem, N.J., which has proportioned its votes almost identically with the national proportion in the last three Presidential elections. Five daily half-hour programs dealing with the Republican Party platform will be telecast Monday. July $ through Friday, July 10, from 4:30 to 5 p.m. EDT. The July 6 program will cover the arrival of candidate^ and party leaders in San Francisco for the Republican Convention which opens July 13> snd the issues that will concern them in drafting a platform. The July 7-10 specials will present taped highlights of Platform Committee meetings, as well as other pre¬ convention developments. A general preliminary assessment of the convention will be presented Wednesday, July 8 (9-10 p.m, EDT). (more) 1' \ 2 NBC News1 Pre-Convention TV Specials Three consecutive programs on pre-convention activity will be telecast Sunday, July 12. These will be a special edition of "Sunday" (5-5:30 p.m. EDT), an expanded edition of "Meet the Press" (5:30-6:30 p.m. EDT), and a final preview of the convention (6:30-7:30 p.m. EDT), with an evaluation of the candidates' strength and a look at NBC News' plans for extensive coverage of the official proceedings and the behind-the-scenes developments. This full-hour convention preview will be sponsored by the C-ulf Oil Corporation, which has purchased complete sponsorship of NBC's television and radio coverage of the conventions and the election. The story of how the Republican Presidential and Vice- Presidential candidates were chosen, and how the Democrats will select their Vice Presidential candidate, will be the subject of a program Thursday, July 30 from 7:30 to 8:30 p.m. EDT. Focusing on the Democratic Convention which opens Aug. 24 in Atlantic City, NBC News will offer a full-hour advance program Wednesday, Aug. 19 (9-10 p.m. EDT) and five daily half-hour reports with taped highlights of Platform Committee meetings Monday, Aug. 17 through Friday, Aug. 21 (4:30-5 P.m. EDT). There will be three programs Sunday, Aug. 23: special editions of "Sunday" (5-5:30 p.m. EDT) and "Meet the Press" (5:30-6:30 p.m. EDT), and an NBC News convention preview (6:30-7:30 p.m. EDT). The convention preview will be sponsored by the Gulf Oil Corporation. NBC-New York, 6/10/64 jt : : • 5 . - : \ -..-i .Vi < noJ . .. ' . • g;i ■ & . . 9i .SI ■ • ' ” '•39'*: ^ V'i • ■ :■ ' ' J: • 0 f ... 0>[ : : ' v'° ■ ; • fOC •; • ir-*2 • € .?■ i; "ic 'i '• *U H ♦ ( : ■”ecji -it: ' /j v. ■ ■' ?ri- !ij* r: : _•* - i. ' . EO ■' . 1; ' ' r '■> -- .. -r ' ■. Cl ~ :i ...qs.' ! 31 •. sc r I . . v ? t • - I ... TO . . . Y r-.:. /E 0; _ ■ • . A <• ' a . 0 1 . ; - a . , ■ } cjjc A n.: n : i 5 u I 9 1/ , .; . 3 "s ' A -1 f . /I. ' ;>v b/:6 ( EC 3 . . -■ J jj _ li-.CZl • 2: • ■ . ...... . : . Tto • t -i t*i; 1. ■ . it yd ‘•rrtoar'.qe . •: -.v v; NBC NEWS BROADCASTING’S LARGEST NEWS ORGANIZATION CONGRESSIONAL RECORD INCLUDES CHET HUNTLEY COMMENTS ABOUT URBAN RENEWAL PROM ‘THE NEGRO IN WASHINGTON* TV SPECIAL Chet Huntley’s comments about urban renewal made during the NBC News special, "The Negro in Washington" (telecast on NBC Sept. 26, 1963)3 were inserted into the Congressional Record May 27 by Representative John Kyi (R.-Iowa). Representative Kyi said that the NBC News correspondent is to be commended for his "clear-eyed presentation of the real facts about the Federal urban renewal program." In "The Negro in Washington," Huntley presented a full-hour appraisal of race relations in the nation’s capital. NBC -New York, 6/10/64 PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 A. J. RUSSELL GETS SECOND WRITING ASSIGNMENT FOR • PROFILES IN COURAGE’; TO DO ’SAM HOUSTON STORY' A#J. Russell has been signed by producer Gordon Oliver to write "The Sam Houston Story," his second assignment for the "Profiles in Courage" series, to be presented on NBC-TV Sundays (6:30-7:30. p.m. NYT ), starting Nov. 8. The segment deals with Houston's opposition to the secession of Texas from the Union, which lead to his defeat when he sought reelection to the U.S. Senate and to his ouster, later, from his post as Governor of Texas. Russell's first writing assignment on the series was "The Daniel Webster Story," dealing with Webster's decision to compromise on the slavery issue in hope of preserving the Union. "Profiles in Courage" is produced by Robert Saudek Associates Inc., and filmed at Desilu Studios, Culver City, Calif. - o - NBC -New York 6/10/64 '' 7 r" • ' • ■ C.iv ' ' . I ,n: s aI-"J »T' < i'' 3«Jo}i rr.«3 © :T;t ? 7 X *i9v;i0 1 ‘ c • - ‘i ' ‘ ’* ' ' ■"LX ■:.. f . ..... - ' v VT-06M 1 be tfn . .ycH : • Q > 3'r * ;I iw a.i -ir 2 sfjT : ' r 0; eG ,fl I sill moTi . Jiri brs3 . -1 •• sT ° ■' . ‘ .«!•••■ ’ a*/.:' I 3 ■ X f 9 38Jjfl r ’ rv; ; a f • ^-• ^8 ~oct d .fo IX g.:.* . 1 3- 1 ■' * : r v^e ? ,• iq Jo ■ 1 ' : 8 ' ■ , • H ooaaA UobuaR • ' • • ' tY-X'O *l9vl;.0 •' >- V ' : wtX ' - ! NBC TRADE NEWS JACK TRACY ROOM 320 2-X-H June 11, 1964 WRITERS JACK GUSS AND RAY BRENNER SIGNED BY NBC PRODUCTIONS TO DEVELOP "CALVIN, DON'T FEED THE PEOPLE" AS POSSIBLE HALF-HOUR COMEDY SERIES FOR 1965-1966 TV SEASON NBC Productions has signed writers Jack Guss and Ray Brenner to develop their projected half-hour family comedy series, "Calvin, Don't Feed the People," as a possible series for the 1965-66 season, it was announced by Felix Jackson, Vice President, NBC Productions, NBC-TV Network. Guss and Brenner will write and co-produce a pilot film and will continue on the series as co-producers. Credits for Guss range from the Broadway play, "The Umbrella," to episodes for TV's "Ben Casey," "The Dick Van Dyke Show," "Channing" and "Slattery's People." He also produced some of the "Channing" episodes. Brenner's TV credits include "McHale's Navy," "The Donna Reed Show," "My Three Sons" and "The Real McCoys." - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK QO, NEW YORK ' ■ . ■ NBC TRADE NEWS June 11, 196^ HUMBLE OIL & REPINING COMPANY TO SPONSOR ‘A MAN NAMED MAYS,’ REPEAT NBC TELECAST OP PULL-HOUR SPECIAL ON WILLIE MAYS "A Man Named Mays," a one-hour special about Willie Mays, the San Francisco Giants’ superstar considered to be one of the greatest all-around players in the history of baseball, will be repeated on the NBC-TV Network Tuesday, July 21 (10 to 11 p.m. EDT). Sponsoring the program will be the Humble Oil & Refining Company, through McCann-Erickson of Houston, "A Man Named Mays" is narrated by Charles Einstein, a long¬ time friend and author of two books about Mays, and is produced by Lee Mendelson Film Productions of San Francisco. The show was acclaimed by sportswriters and TV columnists throughout the nation after being tele¬ cast on NBC Oct. 6, 1963. The filmed special reviews the major-league career of the Giants' centerfielder from his first season in 1951, when he was named "Rookie of the Year," through the 1963 campaign. Seen are action shots of many of Mays' greatest feats, including his sensational catch of Vic Wertz's long drive in the first game of the 195^ World Series against the Cleveland Indians and hitting four home runs in a 1961 game against the Milwaukee Braves. Giving their views of the amazing Mays are Alvin Dark, manager of the Giants; Leo Durocher, former Giants' pilot and now a Los Angeles (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . • w/rl- . : ')• r , • ' •. .V.. .;'" ■ . ‘~Q ■ ■ ■■ ! } ' ->iv ' I', j J • < :!< '? • ' .1 - ' i Dodgers coach; Horace Stoneham, president of the Giants; Casey Stengel , manager of the New York Mets; Bobby Bragan, manager of the Milwaukee Braves; Stan Musial, the former St. Louis Cardinals superstar, and Ed Montague, the Giants* scout who discovered Mays in Birmingham, Ala. Durocher, who was Willie’s manager in his rookie season, sums up the general feeling by a great many baseball men when he says during the show, "Willie is the greatest all-around player in the game today., because he can do the five essential things — hit, hit with power, run field and throw — better than anyone else." - NBC -TV PROGRAM HIGHLIGHT JULY 21 - "A MAN NAMED MAYS" -- One-hour filmed special reviewing the career of one of baseball’s superstars, Willie Mays of the San Francisco Giants. Program includes high¬ lights of many of Mays’ greatest feats, including his 1954- World Series catch and comments about Mays by Alvin Dark, Casey Stengel, Leo Durocher, Stan Musial and other baseball figures. Narration by Charles Einstein, author of two books about Mays. (Repeat.) -o- NBC-New York, 6/11/64 ■j v p ;• f ' t, d, . :r,i . •* H r. -oc a . £ "... - .• : . . .. , • •' .'. ' , ;tj . d '3‘X /c- / ; .-£• • •; .• r. . ■ iG , ■ 3 ■ I ;■ • . ... I -• _■ J .... • I . . •; / 'J:ri /; oV; \ *v d. *rl 9. , •; ■ . r ri_>5 ' — • ■’ .1' • ' :-:.v ’ 1 £ . iC : "r 1 ■ • ' • . J . ■ ■ ■ .. ./O' rj3 ■ '• ■ • . DO'lJJd ' : , . livl LO ... . -c- - 3 - ’ v • ,x-Dc. JOE SCULLY JOINS NBC AS A TELEVISION CASTING DIRECTOR ON WEST COAST Joe Scully has joined the National Broad¬ casting Company as a casting director, reporting directly to Richard Wookey, Manager of Casting, NBC -TV, West Coast. Scully will divide his time between NBC- Burbank, where he will handle a variety of assignments, and Desilu Studios, Culver City, where he will cast the new "Kentucky Jones" series. Scully joins NBC-TV from KNXT, Los Angeles, and two seasons as producer of "Repertoire Workshop." Previously, he free¬ lanced as an associate producer for two years after working in casting and production at CBS-TV in New York and Hollywood for nine years. Born in Arlington, N.J., Scully is a graduate of the University of Chicago and the Goodman Theatre in Chicago. He is married to actress Penelope Gillette. - o - NBC-New York, 6/11/64 WOK ■ ■ 1 ft ft a ; ■ 3 : TBACO T--.MW -tO fiOTOafild CHITS AO ; Inniot, sod yXJ;; .a oc T, gni cfn f n • ■ ®*ilb - 2 ; > 6 ' • . . 1 e vO lo riey •-ar.M f c AJ tir/r-XK cl .IssoO 1c oW tVT-08tf •Odi'I rv-v’-rl^cf ^r.i .' .1 r .M eb;vlb III?? ■/, £ Ij: c8 f. r ■ • r> II iv, sr 3a err.? «:-incv rg 3 •/ I: '• ■ V. ‘ '■■■ tij^neG ' , n ;• •;-;j 368 "aen'.'O *v;?I r-; • , nr van srii is 3 III? f i -criw • S 9 1*198 - I LT;' VUi rn- ; VT-OSM sn.!ot q 86 e no a s? is • sri <. £lenc Ivea^ ’’ . q rieaaoW sri •' oi"j3q:;H" •* ■ ■' ' t ' £ .33^ f. :1:1 1CJ f vryll-jH bn S3 ItIx v*3- T ;ti VT-880 '•■ ^ > xliu ’ci t.I.'l . a - . W- nl rx*xc£ n o ;.o rr: T 9di Ij ciarbsa^ >1 n*- ■ < - :: .o^nolriO al sci6©dT n&ribooO . ' ! O O x f : 0 oqo 1 < : C 3rI ? •- ■ ; ll 0 s - o - - • r r j )Y \j- 1-OtiM NBC NEWS BROADCASTING’S LARGEST NEWS ORGANIZATION June 11, 1964 “FLIGHT DECK/ NBC NEWS’ CREATIVE PROJECTS COLOR SPECIAL ON "DU PONT SHOW OF THE WEEK" WILL TELL STORY OF DAY'S ACTIVITY ABOARD AIRCRAFT CARRIER IN PEACETIME NAVY The rigorous and often hazardous life of the flight deck crews of the huge aircraft carriers in the peacetime Navy, is the subject of “Flight Deck" a special "Du Pont Show of the Week" colorcast Sunday, June 28 ( 10-11 p.m. EDT) on the NBC-TV Network. "Flight Deck" is written and directed by producer A1 Wasserman. Commander Bernard B. Forbes, who was Air Officer on the U.S.S. RooseveL t at the time of the NBC-TV filming, is technical adviser. The color special is a presentation of Creative Projects of NBC News for which Irving Gitlin is Executive Producer. Producer Wasserman and his camera crews spent two weeks aboard the U.S.S. Franklin D. Roosevelt as it sailed toward the Mediterranean, and recorded the entire cycle and rhythm of the dramatic launching and landing flight operations on the carrier. The crews which man the "cats," as the catapults are called, will be seen in their "routine" day which begins around 5 a.m., continues until 2 a.m. and, in many respects, never really ends. The precision work of these catapult crews in, around and under the 76 jet and propeller aircraft on board will be seen, along with activities of others among the 300 members of the carrier’s air unit. (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 2 - flight Deck1 "As a professional athlete must maintain a fine edge of skill to remain competitive, the air team, too, requires such condition and precision and skill," said Wasserman. "What to these men was a routine and ordinary day, was to the rest of us a revealing and often dangerous experience. " In addition to the normal hazards of aviation, launching and landing planes from the carrier is fraught with potential hazard — ranging from dangers of blasts from jets, to the vacuum of the nose of the jet and the possibility of an arresting gear wire breaking and lashing across the deck. During the filming of "Flight Deck," a pilot died when his plane crashed into the sea. - - NBC-TV PROGRAM HIGHLIGHT JUNE 28 - "THE DU PONT SHOW OF THE WEEK": "Flight Deck" — A day with the flight deck crew on an aircraft carrier — in the peacetime Navy. An NBC News* Creative Projects special. (Color.) NBC -New York, 6/11/64 . . . ' - . , : : 0 T0-{' • - . U( : _ - , • i - ■ (..• : X c j) , f ■ X:o -aqs NBC TELEVISION NETWORK NEWS June 11, 1964 RICHARD BURTON TO BE INTERVIEWED IN ’FILM STUDIO ON WHEELS, ' FROM THEATRE TO HOTEL IN NEW YORK, FOR 'TODAY1 FEATURE An interview with Richard Burton, filmed while he is en route to his hotel from the Lunt-Fontanne Theatre, where he is starring in "Hamlet," will be shown on NBC-TV's "Today" program Tuesday, June 1 6 (during the 7=30-8 a.m. segment of the 7-9 a.m. EDT telecast). Hugh Downs will conduct the interview while seated next to Burton in a specially equipped limousine, which will await Burton at the stage door on West 46th Street, New York, where crowds wait each evening to catch a glimpse of the star. The limousine will be converted into a "film studio on wheels" for the occasion. Lights, camera, sound equip¬ ment and other gear will be installed as the cameraman, sound engineer and lighting man fit into the front part of the auto. The trip to the Hotel Regency on East 6lst Street, where Burton is staying, will be filmed Friday night, June 12. "Turning a car into a studio for an interview like this is another example of how 'Today' goes out to where the story is," said producer A1 Morgan. "Here we are putting the viewer in a car with Burton, right after a performance and in the middle of the excitement and crowds as he gives his reaction to this nightly phenomenon and talks about his role of 'Hamlet' and other topics." The Burton interview with highlight a "Today" feature on matine idols which will include films of crowds that once gathered for Valentino Sinatra and the Beatles, Comments by some of the people who gather out¬ side the Lunt-Fontanne Theatre also will be broadcast. PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . J • . A DEPARTMENT OF NBC NEWS June 11, 1964 CREDITS FOR NBC-TV COVERAGE OF WINDUP OF NATIONAL OPEN GOLF CHAMPIONSHIP Date and time: Program summary: Facts on course: Commentators: NBC-TV Network Saturday, June 20 (4:30 to 6 p.m. EDT) . Play at the final four holes of the 64th annual National Open Golf Championship at Congressional Country Club near Washington, D.C. Ten TV cameras will be used for this coverage. This is the 11th straight year NBC will televise the windup of the Open, golf’s number one classic. Congressional is 7*073-yard, par 70 course — the longest ever used for the National Open, Holes to be televised are: No, 15 -- 564 yards, par 5* No, 16 -- 211 yards, par 3, No, 17 — 410 yards, par 4, No, 18 -- 465 yards, par 4. Bud Palmer, Jim Simpson, Jim McArthur and Jim Gibbons, Executive producer: Perry Smith. Directors : Technical directors: Unit manager: Harry Coyle and Ted Nathanson. Jim Davis and Bill Wells Roy Hammerman, Sponsors (and agencies): Goodyear Tire & Rubber Company (Young & Rubicam) and Wilson Sporting Goods Company (Campbell- Mithun Inc,). NBC Press representative: Bob Goldwater, New York. o PRESS DEPARTMENT, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020 ■ c <■: • . - •i;v. x - ' j. ■ ' • ... , -■ t r‘ ' i ” - i .. • * . ... • T . • 1 ■. . «• v-fo D . r, : ' .1 : ...";. v ,n r.» : : j or o-r . is iVl -. : TOCi'BCtnpftMTK '•< ->3 : . : nodosa. : ; • :ii r. .+ !■ arr 3nOi ' -s r>ru '' i ' ftei. ■ q JACK TRACY ROOM 320 ★ * ★ ★ it * ★ \ ★ * c 2-X-H NBC NEWS ELECTION YEAR 64 June 12, 1964 UPI TO JOIN WITH THE THREE MAJOR NETWORKS AND AP IN NEWLY ORGANIZED NETWORK ELECTION SERVICE United Press International will join with the three major net¬ works and the Associated Press in the newly organized Network Election Service as a participating member, it was announced yesterday (June ll). Network Election Service was established earlier this week to combine the resources of ABC News, CBS News, NBC News and the AP in the reporting of returns in the Presidential, Gubernatorial and Senatorial races in the November elections. Mims Thomason, President of United Press International, stated: "We have joined the 1964 election pool and hope that its structure can be broadened in time for the 1966 elections. There is no doubt that the combined election service is an excellent step toward the formation of a national election bureau utilizing the facilities and talents of all interested journalistic organizations. "The 1964 pool, in which the UPI now joins the three major networks and the Associated Press, will collect and report returns for only the top contests — President, Senators and Governors. The UPI must go much further on its own by providing newspaper and broadcast subscribers the results of all other contests in the 50 states — Congressmen, legislators, judges, etc. The AP has a similar obligation to its subscribers. (more ) 2 - Network Election Service "We hope that we can work jointly with the AP in the coverage of the rest of the ballot in all 50 states in November. This would eliminate much duplication of effort and could speed up the coverage of both news services." Representatives of three networks and the Associated Press stated: "We are delighted that United Press International is able to join with us in Network Election Service. Their participation means that the American public, for the first time, will have a single, uniform tally on voting throughout the country, one which will be faster and more comprehensive than ever before." Wes Gallagher, General Manager of AP said: "We welcome the UPI’s participation in the Network Election Service. Further refinements in the pool arrangements can be explored after the present machinery for national collections with the networks is organized. The question of a future pool on local returns will have to be resolved on the basis of whether there was quality by the participants in their contributions, and whether in fact it ivould produc economies and a more efficient service." NBC-New York, 6/12/64 blfjc.j a ' r!T ^ecf^svcH nl l:o cbsi: r = I nl So LI :C lo cfe x orltf A 333*19 vo o sritf qu fcsoqa s ctaoTls lo nollsollqxb rtoum 29: V*19e 2V9n : ' ‘O' • *■’*& l3»^Bl0O8n ■ 99*lri\t lo S9^l7£j; r i 3i r ; a; :c , on I :r .J .•••;•. 3 ' e9f let A A t ■ x . ;M '£-• .0 . 7folf/i •-. let tfjjcui xj -f- 1 t • tv ro •••'!:. - r so* tn.< • - ‘701 .■< • •• A: .. • •: 3 • . A . X 2 ‘.A I'i ■. • , j . . L t*s. A. : . < . :■■ • ; ; j . A ... ‘I't ' . , • , ■ 3d i f r. . .. • .. .. ■ ij :. ’ - • -.x. . .•: ■ . ’ . ■;. ' II W til :-.o >to. ■•: .•: . •"* Jt lo 10s ;lle xom £ fonjB . 'nor* NBC TRADE NEWS June 12, 1964 NBC INTERNATIONAL ACQUIRES EXCLUSIVE TV RIGHTS FOR COVERAGE OF THE 1964 TOKYO SUMMER OLYMPICS FOR AFRICA AND THE CARIBBEAN NBC International has acquired exclusive television rights for coverage of the 1964 Tokyo Summer Olympic Games for Africa and the Caribbean, it was announced today by Joseph M. Klein, President, NBC International . The rights were granted to NBC International, which is part of the Enterprises Division of NBC, by Ichiro Matsui, Director of the Overseas Service Bureau of the Tokyo Olympics. NBC International acquired exclusive TV rights for covering the Olympic games for Latin America last February. Through the most recent agreement, l4| hours of coverage of the games, including the colorful opening and closing ceremonies, will be provided. Caribbean areas to be covered in the agreement include Jamaica Trinidad, Tobago, Bermuda, the Virgin Islands, Curacao and the Netherlands Antilles. The Dominican Republic and Puerto Rico were included in the Latin American agreement. In Africa, viewers in Kenya, Nigeria, Rhodesia, Sierra Leone, Uganda, Liberia and other sections will be able to see the televised PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK • ' j ' • • • . ' ' • ' ‘ <* ■ * 1 ' J * Via ' j'r.lT )* :*«:; Ic 4 - ■ NBC TRADE NEWS June 12, 1964 TWO APPOINTMENTS ANNOUNCED ON NBC -TV SPOT SALES STAFF Bill Thompson of NBC-TV Spot Sales staff in Chicago will join the Eastern Division Spot Sales staff in New York on June 15, it was announced today by Byron Goodell, Director, NBC Television Spot Sales. On the same date, Robert Walsh will join the NBC-TV Spot sales staff in Chicago. Mr. Walsh’s previous position was with the Westinghouse Broadcasting Co. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK NBC TRADE NEWS June 12, 1964 - 'BING, BONG, BING' - The Famous NBC Chimes Are in Their 38th Year "Bing. "Bong. "Bing." This refrain, an arrangement of musical notes, is the NBC Chimes, the most familiar sound sequence in broadcasting, if not the world. The chimes began their 38th year on NBC in January. The NBC Chimes have inspired composers. They have been called the best known sound sequence on earth. The chimes, it has been reported, are played about 20 billion times a year throughout the world. They remain symbolic of the network's initials — NBC. But it wasn't always so. When the chimes were first broadcast, early in 1927, seven notes were involved. ^Previously an announcer, at the end of a program, would read the call letters of all the NBC Radio stations carrying the show. As the network added more stations, this became impractical. So a set of chimes was purchased from a Manhattan silver company for $48.50 and was used to denote the station break. Striking seven notes in the same sequence became a problem for some announcers. "It seemed no two announcers ever got them in their proper order," someone noted. In 1927, three chimes were dropped and the sequence became the musical notes G,G,G,E. Three years later, two Gs were eliminated, a C added and the present sequence of G,E,C was established. (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK / . 2 _ NBC Chimes NBC’s petition to patent the chimes had the distinction of becoming the first audible trademark filed with the U. S. Patent Office. The Patent Office describes the chimes in the following "legalese" — "A sequence of musical chime-like notes which in the key of C sound the notes G, E, C, the G being the one just below Middle C; the E the one just above Middle C, the C being Middle C, thereby to identify the applicant’s broadcasting service." In 1932 the chimes were electrified, doing away with the announcer striking the tones. During the late 1930’ s, several railroads incorporated the familiar tones as dinner chimes, to inform passengers that food was being served in the diner. A composer named Kurt Maier wrote a musical composition titled "The NBC Polka," the polka adopted from the three notes. The selection was first played on NBC-TV in 1949, In 1951, in a musical tribute on NBC’s 25th anniversary, Meredith Willson composed "Three Chimes of Silver." Charles R. Denny, then Executive Vice President, proclaimed the number the network's official Silver Jubilee song. The NBC Chimes were not always used solely to indicate a station break. A fourth C note has been rung to alert members of the NBC News Department that an emergency was in progress and for them to report to the newsroom immediately. The chime alert was first used in 1937 when the dirigible Hindenburg exploded. It was used again in 1941 when Pearl Harbor was "bombed and again in 1944 when the Allies invaded Europe. While the NBC Radio Network still plays the chimes at station breaks, the NBC Television Network has orchestrated the notes as back¬ ground for a visual presentation at the station break. But the "Bing, Bong, Bing" goes on, in superb tone for a 38- year-old. o NBC-New York, 6/12/64 J -1 . . T" . r>Jt C": Vr- ' r'C ' t' • ’ “ - ' H • . > ‘ ’ -• . ,:.-3 . A l a ■' 1 • t ■ .£ i OJ -j', .L r . . ■ . L> . I,';'. .1 . M.o J net: ...... . . • i r. . • . • ■ : ■ c. • :j ..1 .■ > m ' . , • ' ' NBC COLOR TELEVISION NEWS UNANIMOUSLY FAVORABLE COMMENT REACHES NBC FOR 'PROJECT 20 T COLORCAST OF ’THE PIED WHITE AND BLUE’ Public reaction to the NBC "Project 20" program, "The Red White and Blue," presented in color on NBC-TV Tuesday, June 9, has been unanimously favorable. Hundreds of telephone calls reached the NBC switchboard immediately after the program went off the air, all praising the program highly. The volume of mail has been increasing steadily since the program, and the letters, too, have been unanimous in praise of the special telecast , which concerned apathy shown towards patriotism in America today. "Reaction of viewers to 'The Red White and Blue’ has been as great as any previous 'Project 20,' perhaps even greater," Donald B. Hyatt, producer and director of the program, said. Among many wires received the day after the telecast was one from Senator Karl E. Mundt (R. -S.D. ), who praised it as being "of immeasurable value in providing opportunity for all Americans to better understand and appreciate the rich heritage of freedom that is ours today. " Many complimentary wires and letters have been received from teachers. Several writers expressed being pleased that such attention had been given to lack of patriotic display. Mention of the colorcast and an article, written for the • periodical TV Channels about Walter Brennan, narrator of the program, was inserted June 8 in the Congressional Record by Senator Strom Thurmond (D*~S.C.). - o - NBC -New York, 6/12/64 PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ' ■ NBC television network news GERTRUDE ROSENSTEIN TO BECOME DIRECTOR OF 'CONCENTRATION' Gertrude Rosenstein, associate director of NBC-TV's daytime game show "Concentration" (Monday through Friday 11 a.m. EDT), will become director of the program July 24. Miss Rosenstein has been associate director of "Concentration" since the Fall of 1958. Hugh Downs is the star of the show. Miss Rosenstein is a graduate of Barnard College and the Neighborhood Playhouse School of the Theatre in her native city. New York. A former executive assistant to George Balanchine and Lincoln Kirstein at the New York City Ballet, she returned to Barnard in 1954 to supervise organization of the Minor Lathan Drama Workshop. Miss Rosenstein joined the National Broadcasting Company in 1954. Assigned to the NBC Opera Company, she was associate director for many opera telecasts, including "The Magic Flute," "Tosca, " "Amahl and the Night Visitors." "The Saint of Bleecker Street" and "Griffelkin. " Other NBC -TV programs on which she served in the same capacity include "Frontiers of Faith," "The Huntley-Brinkley Report," the Requiem Mass for the late President Kennedy from the Boston Cathedral, and many others. During the Summer of 1963* Miss Rosenstein was given a leave of absence by NBC to study the organization of Gian Carlo Menotti's Festival of Two Worlds in Spoleto, Italy. During another leave of absence. Miss Rosenstein was coordinator at the Shakespeare Festival in Stratford, Conn. Often during the past several seasons. Miss Rosenstein has substituted for director Ted Nathanson on "Concentration." Nathanson, an NBC staff director, will work on various NBC Sports programs. - o - NBC -New York, 6/12/64 PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ■ . ACTOR BURGESS MEREDITH AND DIRECTOR DANIEL PETRIE SIGNED FOR A "PROFILE IN COURAGE" ABOUT ILLINOIS' GOV. ALTGELD Actor Burgess Meredith and director Daniel Petrie have been signed for a segment of the "Profiles in Courage" series, which will be presented on the NBC-TV Network Sundays, starting Nov, 8 (6:30 to 7:30 p.m. NYT ) . Series producer Gordon Oliver announced that Petrie will direct Meredith in the title role of "The Gov. John Peter Altgeld Story," written by Philip S. Goodman. Production will start June 15 at Delilu Studios, Culver City, Calif. Robert Saudek is executive producer of the series. Gov. Altgeld of Illinois suffered personal abuse and political ruin after pardoning three defendants facing the death penalty because he was convinced that they had been convicted unjustly of murder in Chicago's Haymarket Square bombing of 1886. Petrie and Meredith last worked together as host and director, respectively, in Saudek' s series, "Excursion," sponsored by the Ford Foundation on NBC-TV. Petrie's directing credits include "One Day in the Life of Ivan Denisovitch" on NBC-TV' s Bob Hope- "Chrysler Theatre" series, and segments of "The Defenders" and "East Side/West Side." He also directed the motion picture "Raisin in the Sun." Meredith will go to Hawaii following this assignment for a role in Otto Preminger's film, "In Harm's Way." NBC-New York, 6/12/64 < EH : : ssaoHua hotoa GJ510TJA .VOD 1 MOi'IJJI Tin.'IA "aPA.FUOO MI SirKtfra" A HO'?. tn . nodog'xXb bn.e fidfben F ■ oojoA od’ I fir rloJLr’v. t39lfj.9a ''^.^jsrr.jjoO nl aDli'ic-r'f" srid -O dnomgsa e ncl bo of 0 1:3) 8 . voW[ £ «± 7 x s ' . -OS »rfd n< .(m .m.q i 09llb IXJtw 9l*id9 •• ' . ■ " toO tv7o:r?. bfo? dl/ •. .191 n/icl. .voO ~xM : lo jXoi .. ."71:7 odd ni ridlJb Lf C X sC. ds £C onjjT» 7fi; 7a IXJtw ncl Joui:- ■ . : .f oovooO .3 qlXlrH nad Vf . 3f9i JJJSS C . ■ ■ ,2U .39. J ol Uf ? tns os/jcjS i. ^.7ri I '-ua sloriflll lo Jbl9$dXA .voD ’•> • ■ ;,:d. :-- o . '• fcsfi ’ r; 1 .jf,7 ' oonj /noc q& .o J.X ■' ; i* cZ k. . •• ; tBflr^sF • 1 c . ’■ s 1 lldv. or bo /C ■ - • i 1 7 ■. j •' ■ :-io c i -oJ.r i 1 , iv.93 . : ? . . .A r. . tvf .qaon . c o .VT-O.Tid no u.vj'I b*lori erf vox • tI ad .. do .< 'o.m oo- ■ v l ::• 2 ’ • . ind Fi F\nn .so Ins a '’snexoriT nsf 3Y'£ O’^agoH do a a’VT-OSF nc "riodXvoaXnoCI i • obiS dsoF\ /MC darH’! . -as _-K orfT:! T:o edno/ . m3 ofid ni . . 'f fq noXdonr •'■■■• niv/oXX . swsH od o . . I ' - V'.Cio t;-j // r: JACK TRACY ROOM 320 i - 2-x-h NBC TRADE NEWS June 15, 1964 TWO NBC SPOT SALES TV EXECUTIVES GET NEW POSTS: RICHARD BERGH TO BE EASTERN SALES MANAGER AND JACK TREACY CENTRAL DIVISION MANAGER Two NBC Television Spot Sales executives -- Richard Bergh and Jack Treacy -- have been named to new posts, it was announced today by Byron Goodell, National TV Spot Sales Director, NBC. Mr. Bergh will become Eastern Sales Manager, moving to New York from Chicago where he was Central Division Manager. Mr. Treacy will succeed Mr. Bergh as Central Division Manager. Mr. Bergh joined NBC as a page 15 years ago in New York. He moved into Spot Sales and was assigned to Chicago in 1961. Mr. Bergh holds degrees from Lehigh University, Harvard University School of Business and the University of Pittsburgh. He is married to the former Barbara Silverman of Verona, N.J., who recently gave birth to their third son. Mr. Treacy also began his career at NBC as a page; that was 35 years ago. In subsequent assignments at NBC, he worked in continuity and the Radio Recording Division. He moved into Spot Sales and was named Spot Sales Manager in Cleveland in 1947, later handling a similar post in Detroit. In 1961, he was transferred to the Spot Sales office in Chicago. Mr. Treacy and his wife, the former Helen Bondra of Pittsburgh, live in Barrington, Ill., with their two children. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK NBC NEWS BROADCASTING’S LARGEST NEWS ORGANIZATION LOUIS HEPP IS APPOINTED MANAGER OF NBC NEWS' PARIS BUREAU Louis Hepp has been appointed Manager of NBC News' Paris bureau, replacing Paul Archinard, who has retired. The appointment was announced by William R. McAndrew, Executive Vice President in charge of NBC News. Hepp was formerly assigned to the NBC News bureau in Nairobi, Africa. He has been associated with NBC News for the past 10 years in various assignments as a newsfilm photographer. Born in Athens, Greece, on Feb. 23, 1925, Hepp was educated in Athens and Vienna. He became interested in film work through his father, a film cameraman who still is active in movie production in Greece and occasionally for NBC News in Athens. Hepp has done motion picture work for German, Italian and Greek studios, and was cameraman for the activities of the royal family of Greece, before he joined NBC. He has ducked machine gun fire in Katanga, crawled through the brush filming rebel attacks in Angola, and stood up to threatening cannibals of the Baluba tribe, in his various news-gathering film assignments for NBC. He once spent an afternoon with African President Tshombe, teaching him to say "I do not speak English very well," for Tshombe's use in communicating sparingly with reporters. Hepp speaks Greek, Italian, German, French and English. He covered events for NBC News in the Congo, from the death of Lumumba to the downfall of Tshombe. Two years ago he took over the NBC News desk in Nairobi. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 e.. ';!£ 1 y : ,j xn z •; t 1 2 - Louis Hepp Hepp’s reports have been featured on a number of NBC News specials, including the "NBC White Paper" series. He organized the filming of the prize-winning documentary on the Angola revolution, "Angola: Journey to a War," and was production coordinator for the filming last year of "Greece: the Golden Age." Hepp’s wife Phyllis, a former New York City schoolteacher, has often teamed with her husband as an NBC reporter on many Nairobi assignments. She covered the Turkish revolution in i960 with Hepp, and frequently reported on events in the Congo. The Hepps have two children, Alexander, born in November, 1962, and Louis Jr., five years old. Louis Jr. has been so close to many of his parents’ news assignments that he was given an honorary membership in the United Nations Press Corps in the Congo last year - complete with his own press card. NBC-New York, 6/15/64 -if . ■ r v j:.i '• - t r 9vfir' JT'-ir-vi a’r^oil ■ ■ • on A e:i:i ' if • l.. -tor ■- v:’i tc. .:\ri ■ lc .. t • . ■ • c : tieW ; . : • • . i io'ii pi • \ 10 istoocrr-n O-HIl f f f.- 2: bn .daurf 0. rf r! ^ ivj bemsoj nsctl' . adnsmrt osiioO ertt ni c3nsv- no fcotooqs** ^I^noupsi ,l9cfn9vo‘~. ni" mo.' t*i9brtS: ei.A , lenolirfo ov:i ovfifi aqcoli OfIT os nofjcf s 3d .tT> o.ljjc b.'.o svil t .i'U siuoc t-flfi . , - ,, ,N {.■ , o o. . r i. 1i.rO ‘^3 n: go rioo. . ; \eo arc*Tq nwo a jrrl rttiv; 309 NBC -TV NETWORK PROGRAM JOSE QUINTERO, IN FIRST HOLLYWOOD TV DIRECTING ASSIGNMENT, IS SIGNED FOR DRAMA ON ’PROFILES IN COURAGE’ t Jose Quintero will make his Hollywood TV directing debut with "The Mary McDowell Story," which will go into production July 1 for NBC-TV's "Profiles in Courage" series at Desilu Studios, Culver City, Calif. Quintero was signed by producer Gordon Oliver for Robert Saudek Associates Inc. Peter Feebleman wrote the drama, which deals with a Brooklyn public school teacher who refused to help promote the war effort during World War I because of her religious persuasion. Quintero’s directorial credits include the stage version of "Long Day’s Journey into Night," the motion picture, "The Roman Spring of Mrs. Stone," "Marco’s Millions" for the Lincoln Center Repertory Company, and "Medea" with Judith Anderson on TV's "The Play of the Week . " "Profiles in Courage" will start on NBC-TV Sunday, Nov. 8 (6:30-7:30 p.m. EST) . NBC -New York, 6/15/64 . . i: ' •' )00wv oH 9 . ex.. v/ -aoL : £J >w©< . ■ • ■ liO-. ■" .<.■.? csl 1" icI' *i 'VT* .'Tf • *£., SCtOT; rjfjlc -• 9d9«I .;•:/! 2 vtSlOO .sA 1 ' ' 1 °:> f ‘ J': 1 • ‘ fK. [ • : « ! # .... .... . ~ 1 ■ ' ' -'-3 • ’ ; i ! -On 89.1. o*i 4 H .(1-3 .i .q r'£:Y-Oi oY v . JACK TRACY ROOM 320 .•« 1 . , . * . •• “ 2 - x - h NBC TRADE NEWS 'TODAY' VIRTUALLY SOLD OUT FOR TWO CONVENTION WEEKS, WITH SALES TO 15 SPONSORS TOTALING ALMOST $600,000 The "Today” show on NBC-TV is virtually sold out with sales from 15 advertisers totaling almost $600,000 for the two weeks when the program will originate live from the political convention cities, it was announced today by Mike Weinblatt, Director, Participating Program Sales, NBC-TV. Mr. Weinblatt said three sponsors have purchased multiple participations solely during these weeks to reach "Today's" convention viewers. The sponsors are Newsweek magazine (through Joe Gans & Company Inc.), Mutual of Omaha (Bozell & Jacobs) and Book Enterprises (Schwab, Beatty & Porter Inc.). The "Today" show, as previously announced, will originate from the lobby of the San Francisco Hilton during the Republican Convention in that city the week of July 13-17. In Atlantic City for the Democratic Convention, "Today" will be telecast from the Claridge Hotel the week of Aug. 24-28. Hugh Downs, Jack Lescoulie, Frank Blair and Maureen O'Sullivan will be in both cities for the shows, Hugh will do the Newsweek and Mutual of Omaha commercials live during the series. Six other regular "Today" advertisers have also stepped up their participations in the show during these weeks. They are 0, M. Scott & Sons; Gibson Refrigerator Div,; F. E. Compton & Co,; Regal Crown; Wolverine Shoe & Tanning Corp., and Gulf American Land Corp. - o - NBC-New York, 6/16/64 PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK QO, NEW YORK • ; ■■ r ■ j* ?; • ■ ;\~ - i ’ - *s ' . • - > ■ . •j - • . . • - • - •••::. c*if. n . ■ J , . '• - • tc - fltoi tf4kg : • • •• NBC TRADE NEWS June 16, 1964 340 HOURS OF TV PROGRAMMING SOLD IN WEEK TO l4 FOREIGN BROADCASTERS BY NBC INTERNATIONAL Fourteen foreign broadcasters bought 340 hours of tele¬ vision programming last week from NBC International salesmen around the world, it was announced today by Joseph M. Klein, President. In Australia, Richmond-Tweed Television Ltd. at Lismore ordered four series and a group of NBC News documentaries. The series were "Bonanza," "Laramie," "The Tab Hunter Show" and "People Are Funny, In the same area, Brisbane TV Ltd. also placed an order for "People Are Funny." TV Singapore ordered a "Bonanza" series. A group of NBC News documentaries was sold to Malta Broadcasting Authority. A group of sales in the United Kingdom included the new NBC -TV 1964-65 series, "Kentucky Jones," as well as "Car 54, Where Are You? to Associated Rediffusion, "The Deputy" was ordered by TWW (South Wales and West England) and WINN (West and North Wales). The ARD German network placed an order for the NBC News special, "Our Man on the Mississippi." Sveriges Radio in Stockholm ordered "National Velvet." "Wild Kingdom" was ordered by Mainichi Broadcasting in Tokyo. Associated Broadcasting Company of Manila, through Charles Michelson Inc., ordered the "Wild Kingdom" series. In Latin America, Radio-TV Interamericana in Bogota bought The Dick Powell Show." Punch Ltd., also in Bogota, ordered "Dr. Kildare." Cia. Peruana de Radiodifusion S. A. in Lima bought "Bonanza." - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . . NBC TRADE NEWS June 16, 1964 WALTER DAVISON WILL BE TRANSFERRED TO NBC TELEVISION SPOT SALES STAFF IN SAN FRANCISCO Walter Davison, a member of the Eastern Sales Staff of NBC Television Spot Sales, will be transferred to the network's Spot Sales staff in San Francisco effective July 1, it was announced today by Byron Goodell, National Television Spot Sales Director, NBC. Mr. Davison has spent the past 12 years with the network's Spot Sales Division. After his graduation from Rutgers University, Mr. Davison joined NBC as a page in 1934. In 1939 he was assigned to the West Coast to organize a guest relations staff. During 1939—40 he was sales manager at radio stations in Los Angeles and San Francisco. After serving in World War II, he returned to NBC as sales manager of the recording division. In 1946, he became general manager of the broadcast division of Capitol Records, returning again to NBC in 1952. He is married to the former Marion Dietz of Red Bank, N. J. They have two daughters. PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK • ' NBC TRADE NEWS June 16, 1964 GILLETTE AND CHRYSLER TO SPONSOR NBC -TV AND RADIO COVERAGE OF ALL-STAR BASEBALL GAME The 35th All-Star Baseball Game, to be played Tuesday, July 7 at baseball’s newest park -- Shea Stadium in New York — will be carried by the NBC Television and NBC Radio Networks, with the TV coverage in color. Air times on both TV and radio will be 12:45 p.m. EDT, 15 minutes before game time. NBC’s dual coverage will be co-sponsored by Gillette Safety Razor Company (through Maxon Inc.) and Chrysler Corporation (through Young & Rub i cam). This will be the 19th All-Star classic to be covered by NBC -TV, and the fifth straight game to be colorcast. NBC Radio has covered every year since 1957, including the two-game years of 1959-62. NBC Radio also broadcast the first game in the series in 1933 in Chicago. The National League, which once trailed by a 12-4 count, has a chance to deadlock the series with a victory this year. The American League’s edge is 17 to 16, with one tie. The National Leaguers won last year, 5-3. The NL also pulled within a game of tying the series after the first game of 1962, but the AL took the second game that year to regain a two-game advantage. Walter Alston of the world champion Los Angeles Dodgers will manage the National League this year, and A1 Lopez of the Chicago White Sox will pilot the American League. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ’ r: ■ ' . , H 2 - All-Star Game As in recent years,, the starting lineups of both teams, except for pitchers, will be chosen by players, managers and coaches, voting for players in their own leagues other than teammates. The balance of the 25-man squads and the starting pitchers will be selected by the All-Star managers. Each of the 20 major league clubs must be represented on the All-Star teams by at least one player. - NBC -TV AND RADIO PROGRAM HIGHLIGHT JULY 7 - 35TH ALL-STAR BASEBALL GAME -- Top stars of the National and American League in baseball’s annual Summertime classic, being played this year at Shea Stadium in New York. The American League -holds 17- l6 edge, with one tie. TV coverage in color. -o NBC-New York, 6/16/64 . : - : : on . - ■ • " ' ■ \ ‘ rf j J • G £ C • ■ ' . ... ■- 'io QOfl I , .. . ■ .‘I- . ' w v. • -CX/ j ct no beJnnao*: j;.. . •/ ‘ '• • • i ■ . . •••■. . .. -v,..; . : " : ■ •• FRED JOHNSON JOINS ST. LOUIS OFFICE OF BOMAR LOWRANCE & ASSOCIATES, REGIONAL REPS FOR NBC 1 S OWNED STATIONS Fred Johnson has joined the St. Louis office of Bomar Iowrence & Associates, regional representatives of NBC’s Owned Stations, it was announced today by Bomar Lowrance, President of the company. Mr, Johnson, a native of St. Louis, has 14 years experience in station sales management and radio and television representation. He has worked in the St. Louis area for more than eight years with the Edward Petry and Branham companies. Mr. Johnson Is a graduate of the University of Missouri School of Journalism. A veteran of World War II, he was a Navy pilot serving in the Pacific. - o-~ - 6/16/64 - •• ,i. . . .. . \ o. ■' t ■■ . i ... ■: • oi ■ . T c£i . • , • '1 : ■ • to 3 ' " . vl '• 1 so’ iv'.-.;r:.? • ?•. i ...cA •• -.•••• ■ ■ ■ 7< d . oonuom . '' - ? ■ 3*1.' •: *»** 2 ";c .j b -Ato: • i . r ■ . v v : .:T. ■ o -.t. i.-i- r - Q - 4", A t\i>, NBC NEWS BROADCASTING'S LARGEST NEWS ORGANIZATION 'MEET THE PRESS’ TO PRESENT ITS FIRST INTERCONTINENTAL INTERVIEW VIA TELSTAR SATELLITE, WITH FRENCH FOREIGN MINISTER DE MURVILLE (IN PARIS) QUESTIONED BY PANEL ( IN NEW YORK) NBC's "Meet the Press" will present its first intercontinental interview Sunday, June 28, via the Telstar communications satellite, with French Foreign Minister Maurice Couve de Murville as the guest. The program will he taped during the 5-30-6 p.m. EDT satellite pass for telecast on the NBC-TV Network in its regular 6-6:30 p.m. EDT time period (in black and white this date only). The NBC Radio Network will broadcast the interview at 6:30 p.m. EDT. M. de Murville, the Minister of Foreign Affairs for France, will be in a Paris television studio with NBC News' Paris correspondent Bernard Frizell, who will act as moderator. Questioning the French Foreign Minister from NBC's New York studios will be a panel composed of Lawrence E. Spivak, producer and permanent panelist of "Meet the Press," Max Lerner of the New York Post Syndicate, and Edwin Newman of NBC News. A fourth panelist will be announced. This transatlantic program will mark another "first" in the long history of 'Meet the Press," network television's oldest program, which started on NBC-TV in 1947. - - NBC PROGRAM HIGHLIGHT JUNE 28 - - - - MEET THE PRESS: France's Minister of Foreign Affairs, Maurice Couve de Murville (in a Paris TV studio), will be the guest on this series' first international interview via Telstar satellite. The panel will be in New York. - o - NBC-New York, 6/16/64 PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 ★★★★ NBC NEWS ELECTION YEAR 64 June l6, 1964 OOPS, MY GEAR! They call it "Pi^oject Oops!" In reality, it is an operation that will transfer four highly critical pieces of NBC News equipment from New York to San Francisco for use in the network’s coverage of the Republican National Convention beginning July 13 . How they are being shipped is the reason for the project tag. For the first time, NBC is using shock-control freight cars developed by the Santa Fe Railroad. Utilizing a hydraulic shock¬ absorbing mechanism, the cars will insure a jolt-free ride for delicate electronic equipment that will play an integral role in NBC News’ convention coverage. Beneficiaries of the cross-continent , cushioned ride will be two special "crash" mobile units (converted automobiles), and two regular mobile units the size of trailer trucks. An interesting sidelight to "Project Oops!" is how it all came about. Asked how he got the idea, an NBC engineering executive declared, "From watching a TV commercial." 0 JACK TRACV ROOM 320 2-x-H NBC TRADE NEWS June 17, 1964 FORD TO SPONSOR NEW CHRISTY MINSTRELS1 SUMMER SHOWS ON NBC-TV A new Summer series of music and comedy spotlighting The New Christy Minstrels will be colorcast Thursday evenings on NBC-TV starting Aug. 6 (9:30-10 p.m. EDT) , The five-program series will replace part of the previously announced "Hazel" repeat schedule. The programs will star the nine-member singing group, with a guest comedian each week. Each of the five programs will have its own theme. The opening colorcast’s theme will be "Traveling." All the programs will be set in outdoor locales. The first two shows will be taped at the New York World’s Fair, using the RCA Mobile Color Unit. The other three programs will be taped in the Hollywood area -- one at the UCLA campus, the second at the Pacific Palisades Amusement Park, and the third on a riverboat. Gary Smith will produce the shows, which will be sponsored by the Ford Division of the Ford Motor Company. J. Walter Thompson Co. is the agency. The New Christy Minstrels took their name from a famous old group formed by Edwin P. Christy in 1846. The nine members of the present group, seven men and two girls, all sing and play instruments. Their recordings of folk and minstrel tunes have been among the best sellers of records for several years. PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK IM%> 4% - « _ . , •; . ' ; ■ , . ■ A DEPARTMENT OF NBC NEWS June 17, 19^4 TED NATHANSON TO BE PRODUCER-DIRECTOR IN NBC SPORTS DEPARTMENT Ted Nathanson will join the NBC Sports Department as a producer and director, it was announced today by Carl Lindemann Jr., Vice President, NBC Sports. Mr. Nathanson, who joined NBC as a staff director In 1953, has been the director for NBC’s coverage of numerous sports events during recent years, including the National Open Golf Championship, National Singles Tennis Championship, World Series of Golf, "Major League Baseball" games, East-West Shrine Game and National Invitation Tournament basketball games. He also has produced and directed various programs in the current "NBC Sports Special" series. In addition to working on sports telecasts, Mr. Nathanson was the director of NBC-TV's "Concentration" show for the last three years, and worked on such other programs as "Today," "Tonight," "The Arlene Francis Show," "The TV Guide Awards" Show and Macy's Thanksgiving Lay Parade telecast. He was with ABC and CBS before joining NBC. He is a native of Philadelphia. During World War II he served in the American Field Service in Italy and Austria. Mr. Nathanson and his wife, the former Edith Landis, and their three children live in New York City. PRESS DEPARTMENT, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020 , . , ' A DEPARTMENT OF NBC NEWS June 17, 1964 'WALKING TV STATIONS' TWO SMALL, PORTABLE CAMERAS ADDED FOR NBC COVERAGE OF FINAL HOLES OF NATIONAL OPEN GOLF CHAMPIONSHIP Two small, portable TV cameras will be used during NBC-TV's coverage of the final holes of the 64th annual National Open Golf Championship at Congressional Country Club near Washington, D. C., Saturday, June 20 (4:30 to 6 p.m. EDT). The Open will mark NBC's first use of the cameras, which were designed to NBC's specifications by the Radio Corporation of America for use by NBC News in covering the 1964 political conventions. Perry Smith, executive producer of the golf telecast, said one camera will focus on golfers putting on the l8th green while the other moves around on the l6th and 17th holes, concentrating on problem areas that TV cameras in the towers might find difficult to cover. The portable cameras combine with a microwave transmitter in a lightweight pack unit carried by the cameraman to create a "walking TV station" that relays the TV pictures from the point of activity without the customary cable connection. The unit operates without the heavy equipment normally associated with microwave transmission. (more) PRESS DEPARTMENT, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020 . .( .< . I c : ) . ;MC, . VUJ . 2 - Golf Unencumbered by cable, the cameraman has great freedom of movement. He also has the advantage, while working in crowds, of being able to raise the camera above his head and to sight through an electronic viewfinder at eye level, without anyone blocking his view. During the golf telecast, the TV pictures taken by the cameras will be beamed to the mobile units several hundred feet away. NBC-New York, 6/17/64 . . c? * £ ■■ ■' - o •. ;>•; ,...Lri oJ ' ■ 9J ■ • - \T.fv • , w NBC COLOR TELEVISION NEWS June 17, 1964 RICARDO MONT ALBAN, STANLEY HOLLOWAY, SUSAN WATSON, JOHN DAVIDSON CAST IN FOUR OF THE TOP ROLES IN 11 THE FANTASTICKS, " NEW SEASON'S OPENING COLORCAST OF "HALLMARK HALL OF FAME" Ricardo Montalban, Stanley Holloway, Susan Watson and John Davidson have been cast in four of the top roles in the television adaptation of "The Fantasticks, " to be presented on NBC -TV' s "Hallmark Hall of Fame" Sunday, Oct, 18, from 10-11 p.m, EDT, in color. The production which opens the l4th television season for Hallmark, will be produced and directed by George Schaefer. Montalban will play the role of Spanish bandit-narrator El Gallo, who tells the fanciful love story of a young couple, next- door neighbors, who are brought together by their respective fathers through the device of pretending opposition to the match. Holloway will be cast as the girl's father and Susan Watson and John Davidson will portray the young couple. The role of the boy's father is yet to be cast. Montalban, an established performer in motion pictures and TV, appeared on Broadway in the musical "Jamaica," with Lena Horne and Seventh Heaven" with Gloria DeHaven. Holloway, a veteran star of the English music halls, earned wide fame in the United States in the original role of Alfred Doolittle in "My Fair Lady." Miss Watson, who has appeared on Broadway in "Bye Bye Birdie." and "Carnival," was seen twice last season on NBC-TV's "Bell Telephone (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ' ' ' ' '> . V v • 'The Fantasticks' 2 - Hour." Davidson made his Broadway debut earlier this season in the musical comedy "Foxy." Robert Hartung, associate producer at Compass Productions , packagers of "Hallmark Hall of Fame," has adapted the Tom Jones-Harvey Schmidt play for television. It is currently in its fifth successful season at the Sullivan Street Playhouse in New York City's Greenwich Village. Herbert Grossman will be music director of the TV version of "The Fantasticks," and Herbert Ross will stage the musical numbers. Musical arrangements of the score, which includes such melodies as "Try to Remember" and "Soon It's Gonna Rain" will be by Philip Lang. Warren Clymer, winner of an Emmy Award this Spring for "Outstanding Achievement in the Field of Scenic Design," for his work on "Hallmark Hall of Fame" productions, will be scenic designer for "The Fantasticks," Noel Taylor will design the costumes. NBC-New York, 6/17/64 : • '3': : i ' j. ■ 1 &.• ; ' . X' ./"‘• CO LiiOi • . ... : Ja d: nJ ' • ■ ■ £q ^ : ' ■ ' , : .1 ‘ / : • i ' ‘ J: • • ■ ,0 ,JL ' • ‘ ii' • 0 3 . ' ! T ■ ‘ .. . 0*10 J ;j_ . . . . \ *t V . . 'on.; -j o ./ . r... . t. • . . " Y e • t . NBC COLOR TELEVISION NEWS June 17, 1964 PRODUCER'S SECRETARY JUST THE TYPE IN "SAY WHEN" QUEST FOR NEW MODELS Bob Rowe, producer of NBC-TV's "Say When," is constantly seek¬ ing models endowed with what he calls the "natural look" to display the elegant fashion prizes on his daytime game series. Recently, he discovered a new, fresh face -- in his own office. It was his secretary, Karen Grans. Blonde, pretty, with a 5-Poot-7i trim figure, Karen modeled furs and ready-to-wear fashions on a program taped for the series colorcast of Thursday, July 9 (12-12:30 p.m. EDT). Art James is emcee of the Goodson-Todman audience-participation series, which originates Mondays through Fridays from the NBC Studios in New York. For Miss Grans, a 26-year-old native of St. Paul, Minn., her on-camera role was her first modeling experience. A graduate of St. Olaf College, Northfield, Minn., she has been employed as a secretary for four years. Did the pretty blonde ever have aspirations to be a model? "I didn't before," she comments, "but I do now." ( NOTE : On June 29, "Say When" moves to a new timeslot Monday through Friday, 12-12:30 p.m. NYT and will be telecast in color. The program debuted on NBC-TV Jan. 2, 1961. ) - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . • • i • A$ • , . . NBC COLOR TELEVISION NEWS -CORRECTIONS FOR THE NBC-TV NETWORK JUNE AND JULY COLORCAST SCHEDULES- Sundays June 28 and July 5 6-6:30 P.M. Kill: "Meet the Press" in color. Programs will be telecast in black and white on these dates. Sunday, July 12 5:30-6:30 P.M. Kill: "Meet the Press" in color. Program will be telecast in black and white on this date. _ _ _ J FOUR STARS IN FIRST 'KRAFT SUSPENSE' DRAMA BEFORE CAMERAS FOR 1964-65 SEASON Jo Van Fleet, Albert Dekker, Sal Mineo and Patricia Hyland have been signed by executive producer Frank P. Rosenberg to star in "The World I Want," initial color drama to be filmed for presentation on NBC-TV' s "Kraft Suspense Theatre" next season (Thursdays, 10-11 p.m. NYT). Production for the 1964-65 season begins this week, with Elliot Silverstein directing the Halstead Welles story. NBC-New York, 6/17/64 PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY. 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK , V > f NBC SPORTS, A DEPARTMENT OF NBC NEWS June 18, 19^4 2-X-H OLYMPIC DECATHLON CHAMPION RAFER JOHNSON WILL JOIN NBC-TV'S TEAM OF COMMENTATORS FOR 2-WEEK COVERAGE OF SUMMER OLYMPICS IN TOKYO Olympic decathlon champion Rafer Johnson has been added to the broadcasting team for NBC-TV's two-week coverage of the 1964 Summer Olympic Games in Tokyo in October, Carl Lindemann Jr., Vice President, NBC Sports, announced today. Johnson, one of the heroes of the i960 Olympics, will join three previously announced TV commentators -- Bud Palmer, Jim Simpson and Bill Henry. They will cover the performances of Olympic athletes from more than 80 countries in a minimum of 19 separate telecasts totaling at least l4|- hours. Tapes of the events will be flown across the Pacific Ocean each day to be telecast exclusively in the United States by NBC-TV. The Games of the XVIII Olympiad run from Oct. 10 to Oct. 24. NBC-TV's first program Sunday, Oct. 11 (6:30-7:30 p.m. EDT) will be a colorcast of the traditional and spectacular opening ceremonies in Tokyo's National Stadium. NBC-TV will present daily telecasts each evening while the Games are in progress, longer programs on weekend dates, four hours of prime-time programming during the two-week period and a one-hour Olympic Preview colorcast on Monday, Sept. 28 (10-11 p.m. EDT). (more ) NBC SUMMER OLYMPICS HESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK CITY, NEW YORK 10020 ■ ■ - - • /if. A\ i d yi ~ia 2 - Olympics Johnson set the Olympic decathlon record of 8,392 points in winning the gold medal at Rome in i960. He also was the decathlon runner-up in the 1956 Games at Melbourne. He won the AAU decathlon title three times -- in 1956, 1958 and i960. A 1959 graduate of UCLA, Johnson has acted in movies and television shows, and is now the West Coast director of the People-to-People program. NBC-TV's Olympic coverage will be produced by Jim Kitchell, with Dick Auerbach as associate producer and Ray Lockhart as director. NBC -New York, 6/18/64 c.M-ioq S& *8 : 5*10091 nolridso-tf ojtqp\;IO srtt ;;oa nosnrfol 0'"^ 3 i? .' Ocio 9r[ . Oc£I njf- 901051 jS IllbCy' bloq srict rinlnrLtw ■ ■ ■■ • . nolrl bni' Get r ni: - oofU-j ssirf.l eJctict nolci^soeb 1 *■* ‘ ••'■ • -• ■•*•. 'if no ■ • . irio G .'JU ^ > $ j6jj.0£r;\) t- ■ ■ octo ' .... 0 . .;j;i . :f t ->or. .?oiq .,i Hr.: sgsiovoo olq-Tr/ CO a !VT-OaK dlBrfr/OOj vHi bn:3 ISOiJbooq SB rfoHo 5/0. a rfdiw tIX9rfoc . 103091X5 /> w • kdV3l\o t5/ioY vsW-OaM ISTBC TELEVISION NETWORK NEWS June 18, 1964 ' PETER LAWFORD, BROTHER-IN-LAW OF JOHN F. KENNEDY, TO STAR IN DRAMA ON ’’PROFILES IN COURAGE," SERIES BASED ON LATE PRESIDENT'S BOOK Peter Lawford, brother-in-law of the late President John F. Kennedy, has been signed to star in the title role of "The General Alexander William Doniphan Story" on NBC-TV’s "Profiles in Courage" series. The series is based on the late President’s Pulitzer Prize¬ winning book. Lawford was signed by executive producer Robert Saudek, who said, "We are pleased to have Mr. Lawford star in one of these dramas and his completion of prior commitments now makes this possible." "Lawford said, "I am proud to participate in this series. It offers an opportunity to make a professional contribution to the memory of the late President. The drama will go into production June 23 and will be filmed mostly on location at Cone jo Ranch near Hollywood. Don Mankiewicz wrote the story which deals with General Doniphan’s refusal to carry out a military order demanding the execution of a group of Mormon leaders, including their head, Joseph Smith. Paul Stanley will direct the play. The series will be presented Sundays, starting Nov. 8 (6:30-7:30 p.m. NYT) . - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK *★★★★* NBC NEWS ELECTION YEAR ’64 June 18, 1964 NEW SYSTEM OP BLACK BEAM SOUND, USING INVISIBLE LIGHT, WILL GIVE NBC NEWS TWO ADDITIONAL AUDIO CHANNELS ON CONVENTION FLOOR Black beam sound -- a system for transmitting sound using invisible light -- will give NBC News two additional audio channels from the floor of the Republican and Democratic national conventions, it was announced today by William H. Trevarthen, Vice President, NBC Operations and Engineering. NBC can equip two floor reporters with black beam transmitters, in addition to the reporters using wireless radio gear, making possible the selection of sound from six channels instead of four. The extra channels will mean greater mobility in covering fast-breaking develop¬ ments on television or radio. The new system was developed by J. Lewis Hathaway, Senior Project Engineer, NBC Development Engineering, especially for use at the conventions. It consists of an FM modulated transmitter, which the floor reporter carries, and a telescope-like receiver. The transmitter sends out ultra-violet light rays in all directions, and the receiver picks up the light, amplifies it and converts it into electrical energy. With regular portable radio equipment, each network is limited by the Federal Communl cations Commission to four audio channels (more ) ' / f It ■. ,*'l I ?.• 1 2 - Black Beam Sound from the convention floor. Two of these are shared by four television reporters and the other two by their counterparts for radio. Black beam transmitters, however, do not require licensing by the FCC. The system will provide high quality aural communication, because there can be no radio frequency interference from adjacent channels. Another advantage is that one receiver can pick up any number of transmitters in a given area without re tuning. In the case of radio frequency transmission, only one transmitter can be used at a time on a given frequency, otherwise interference would result. The black beam sound transmitter is a small metal box (six and one-half by four inches by one inch). The power is furnished by a battery which can operate for 20 hours. The battery occupies about three-fourths of the space, and some 80 components, highly miniaturized, have been fitted into the remaining space . A rod three feet long with an ultra-violet tube at the end extends up from the transmitter. This length will place the tube well above the heads of people on the crowded convention floor. The receiver will be located at a high point In the convention hall, from which it can pick up the invisible light radiating from either transmitter. Although the transmitter is not intended for long distance use, in a recent test the light sent at night from the Empire State Building was received at NBC -- eight- tenths of a mile away. - o - NBC-New York, 6/18/64 s ‘if • ‘1 ■. 'vino rnoo 9<-fJ iiic J8L ‘ (I ■ d . yy-l or :■ xdlr.r :ios r. - , ” :fon 0) t?r*v ■. c.i , . ■ ctrtlm&fiB'il m« '■ .. ' v.-h : ■ • ■■■ O': . XJ* • e ■ qif >’oj n •••. ' no t : /vjj- j. . ,• onA .off . nr ■ . : B £ * Q eft f4* • o O. ■ o •• £ fet fil ' ’ . v oono ifjlr o: ) *-• ; !-f'' • . .. ’ ooP . ' • v • • '■ . re i- .1 - t s /ct £ • o - • j rv. ' • [ 01 'i >fi ■ ■VC r - : / r ;-r 0 i- . £ yn'*p v. ' i noi rlv i-.- : i t tfiOr > gal- a* i • - ' • . .• or iJ/A •, . -V ’ c • v -?~cfrf. o - o< 903*1 new gnifoll t ■ Y * - • [.; NBC -TV NETWORK PROGRAM VIC MIZZY SIGNED AS COMPOSER AND MUSICAL DIRECTOR FOR NBC -TV’S "KENTUCKY JONES" SERIES Vic Mizzy has been signed as composer and musical director for NBC-TV's new series, "Kentucky Jones," starring Dennis Weaver, which will premiere Saturday, Sept, 19 (8:30-9 p.m. NYT). Executive producer Buzz Kulik signed Mizzy, whose popular songs include "Take It Easy, " "My Dreams Are Getting Better All the Time," "I’m Gonna Live Till I Die," and "The Jones Boy, " Mizzy recently contracted to create the music for Universal's upcoming film, "The Night Walker," starring Robert Taylor and Barbara Stanwyck, His other motion picture credits include "Easy to Love, " and "Two Girls and a Sailor, " among others. Present plans call for the "Kentucky Jones" music to be issued in album form. o NBC-New York, 6/18/64 :\AfK : " : v-- . : - -.r: ‘ ; r . .. ! HP •' - . . :ZC\ > i • ■ . .. ? rrorr . mem/ ► T. ' 1 J -vjH ri.cn ^ . 3 l* :■ 1 !.soi - aao f/P-.',n • 1 ” '-0*L: -i l I 3 s';.- ,« n ■'! ■■/c J; r : rj •- , ? V v; >rfv» *0 :• ^bi , -)T- i .. >I\ 3S '1 -• ' '• r*'- ' i onj- ( m.- ) ,n J.’jvr. •/t-0" JACK TRACY ROOM 320 NBC TELEVISION NETWORK NEW0C-H WRITING AND PRODUCTION ASSIGNMENTS ARE ANNOUNCED FOR "PERRY COMO 1 S KRAFT MUSIC HALL" ON NBC-TV IN 1964-65 FOR RELEASE MONDAY, JUNE 22 Mario Lewis, executive producer of "Perry Como’s Kraft Music Hall," today announced production assignments for the series of seven special Thursday night music-variety shows to be presented on NBC-TV during the 1964-65 season (10-11 p.m. NYT on dates to be announced). The production staff will be headed by Goodman Ace, who will return to the series as chief script-writer; Nick Perito, who will take over as music conductor and chief music arranger; and Dwight Hemion, who will continue as director of Como's shows for the fifth year. Other staff personnel for the specials will include Paul Barnes as the new scenic designer, choral director Ray Charles, who also will be in charge of all music; associate producer Henry Howard, script¬ writers Bill Angelos and Buz Kohan, announcer Frank Gallop and Michi, a long-time member of Como's weekly shows returning as costume designer after a year's absence. Mario Lewis joined Como's staff last season after 25 years with CBS productions. There he was executive producer in charge of all comedy and variety shows, and also was executive producer of the Jackie Gleason show. Lewis joined Ed Sullivan as partner and original producer of Sullivan's variety shows for the first 12 years of the series. Goodman Ace started with Como as chief writer when the full- hour Saturday night "Perry Como Show" series started on NBC-TV in September, 1955. He has been Como's chief writer during seven of the (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ^0. I X . • ' • . . f • \ A • • nt 1 2 - Perry Como nine years of the singing star's full-hour NBC -TV shows. Ace left Como’s production staff during the 1959-60 and 1963-64 seasons because of other commitments. Nick Perito was signed to Como’s staff last season as music arranger. He has had a long career as pianist, accordionist, arranger and conductor. He arranged and conducted for the in-person performances of such stars as Helen Traubel, Dorothy Dandridge and McGuire Sisters, and for record albums with Steve Lawrence, Eydie Gorme, Julius La Rosa, Jan Peerce, Jane Morgan and others. Perito was music director for United Artists, and then devoted his time to TV and radio commercials as arranger, composer and conductor. Dwight Hemion became director of Como’s shows in I960. His TV credits include directing the NBC-TV Steve Allen "Tonight" show, "The Steve Allen Show" color series, "The Pat Boone Show, " the Steve Lawrence and Eydie Gorme Summer series and last season’s "Jonathan Winters Presents: A Wild Winters Night" NBC-TV special. Paul Barnes has served as scenic designer on many major TV shows and series including the Mary Martin-Ethel Merman Ford spectacular, "Bell Telephone Hour, " "Your Hit Parade" (for its entire run), "Garry Moore Show" and "Sid Caesar Show. " Ray Charles, Henry Howard and Frank Gallop have been on Como’s staff since the full-hour shows began. Bill Angelos and Buz Kohan joined the writing staff last season. All but one of "Perry Como’s Kraft Music Hall" specials on NBC-TV next season will originate outside of New York, with dates and places to be announced. Following the pattern of the past year, they will pre-empt NBC-TV’ s "Kraft Suspense Theatre" in the 10-11 p.m. NYT Thursday night time period. The advertising agency for Kraft is J. Walter Thompson Company. . .. .... - o - NBC-New York, 6/19/64 NBC COLOR TELEVISION NEWS - ” IMMIGRANTS ALL" "Project 20" Starts Work on Color Special Depicting "American Dream Through Immigrants * Eyes" FOR RELEASE MONDAY . JUNE 22 NBC’s "Project 20" has started work on a full-hour color television special to be titled "Immigrants All," Donald B. Hyatt, the unit’s producer-director, announced today. The new program will be a companion-piece to "The Red White and Blue," the "Project 20" story of American patriotism presented on the NBC -TV Network June 12. The use of more than one famous story¬ teller is planned for "Immigrants All." A playdate will be announced. "’Immigrants All’ will depict the American dream through immigrants’ eyes and as realized by their devoted efforts," Hyatt said. "Using the now-deserted Ellis Island in New York harbor as our point of reference, we will tell our story starting with Plymouth Rock and ending at Kennedy International Airport. The story has grown out of our research on 'The Red White and Blue,’ which carried a segment on Ellis Island. The tremendous mail response to the program has made constant reference to that sequence." Hyatt will produce and direct "Immigrants All," most of which will be original filming. Richard Hanser will write the script, and Robert Russell Bennett will compose the original orchestral score. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK V c ‘ 2 ' Immigrants All1 Robert Garthwaite will be associate producer and Daniel Jones head of research. All are long-term members of the "Project 20" team. "Franklin Delano Roosevelt once addressed a Daughters of the American Revolution assembly as 'Fellow Immigrants'/' Hyatt said. "In a sense, that is the theme of this program." Since 1607, when the first settlers reached the New World, he noted, over 41,000,000 persons have migrated to America -- the greatest migration in all history. "They came to escape religious persecution, to elude political tyranny and to flee from famine," he said. "They came and they made America the greatest testament to human brotherhood that the world has ever seen: the Irish, Germans, Italians, Poles, Jews, the Albert Einsteins, the Joseph Pulitzers, the Alexander Graham Bells -- the men and women who made us a better, wiser, nobler nation. "Although it has been said more eloquently, it has not been said more accurately than in an 1810 New York Federalist campaign song: 'Come Dutch and Yankees, Irish, Scot/ With intermixed relation;/ Prom whence we came, it matters not;/ We all make, now, one nation. ' Perhaps today, more than ever before in our history, it is appropriate to retain the thought that we are indeed a nation founded on and dedicated to the principle of brotherhood." NBC-New York, 6/19/64 ■ in ’ n 3' H :si 19 A tn0.i tr )■ . . c? i-oorfie. f .no. for oio r I 'u 1 •»nr rfo; uCl ; : v jg c 'J3f : •• . . ) i ' y. . •• • • ■ : r be? ' •• , NBC COLOR TELEVISION NEWS June 19, 1964 PRODUCTION TO START JUNE 22 ON ’THE WIDOW-MAKERS, ’ WITH 6 STARS, FIRST NBC -TV ’PROJECT 120' 2-HOUR FEATURE-LENGTH COLOR MOVIE PLANNED FOR 1964-65 SEASON "The Widow-Makers," the first of two NBC-TV "Project 120" two- hour feature-length movies which will be filmed in color especially for the 1964-65 TV season, starts production Monday, June 22, with a week of location-shooting in New York City. John Forsythe, Senta Berger, Pamela Franklin, George Kennedy, Jamie Fields and Jackie Jones will star in the Universal production. Forsythe is star of the "Bachelor Father" series, which had two seasons on NBC-TV and is now in syndication. "The Widow-Makers," and the other "Project 120" film still to be announced, will be presented on NBC-TV' s "Wednesday Night at the Movies" series (debuting Sept. 16, 9-11 p.m, EDT) or NBC-TV 's "Saturday Night at the Movies" series (starting its fourth season Oct. 3, 9 to 11 p.m. EDT) . After the New York shooting of the Michael Blankfort script, adapted from his novel, "The Widow-Makers," will shift to Hollywood ior the completion of the production at Universal City Studios. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK • . . . ■ - - ' r : ’iq :■ , t$ >. 1 1 ... 2 ’The Widow-Makers’ For the film, Forsythe, who recently co-starred with Ann-Margret in "Kitten With a Whip, " and Kennedy will fly in from Hollywood. Miss Berger will jet in from Vienna, where she is completing a film following her leading role opposite Charlton Heston in "Major Dundee." Flying in from London will be Pamela Franklin, British juvenile star of "The Lion," "The Third Secret" and "A Tiger Walks." Jamie Fields and Jackie Jones are New York juvenile actors. "The Widow-Makers" will be produced by Jack Laird and directed by David Lowell Rich. o NBC -New York, 6/19/64 ■ ni yj: r r . k.'. •. r, s rktiv/ rtn : 3 :Ji'’ r:. -::nA £■ 3 C’-IZ^V tr. t'i-V me", : i. d s j;, II Iw fi -3*1 ©T sail-l .boow^IIoH mi ‘-il vOCf ' f:. ':D Go. jOC SO 'i ft© 1 n-Sr JVi WOflo'Z IT, I /. C £;;.: 3 v ' e3 b*xJtrfP erfP" " tnoM sriT" lo ia;te .elimwjjt rialtflTfi %n±Jblnan$, 'i i’9 93 : e- 9Jbi94, vfi" £i iU 9 1 ~ ■. ^ i;T i' j.-rc . • SIC : T< =>IJ:j1‘ V U . t; 5* J '1 b Y q J\ £w 11 39.95"; J. • - .rioiH I. ■ . - o - ^d\e \c t;I*. V ws.I-OSK NBC TELEVISION NETWORK NEWS June 19, 1964 i HARRY MORGAN SIGNED AS CO-STAR OF ’KENTUCKY JONES’ ON NBC-TV Veteran actor Harry Morgan has signed to co-star in "Kentucky Jones, " new family comedy series starring Dennis Weaver, to be presented on the NBC-TV Network Saturdays, starting Sept. 19 (8:30-9 p.m. NYT). The signing of Morgan was announced by Felix Jackson, Vice President of NBC Productions. Morgan will portray an old friend and confidante of Kentucky Jones (Weaver), a horse trainer and veterinarian. The two men have a common problem -- Dwight Eisenhower ("Ike") Wong, played by Rickey Der, a nine-year-old Chinese orphan reluctantly adopted by widower Jones. The series goes into production June 29 at Desilu Studios, Culver City, Calif, with Buzz Kulik as executive producer and Albert Beich as producer. Morgan has scored with many stage, screen and TV credits. He is well known to TV fans as a regular member of the repertory players on NBC-TV ’s "Richard Boone Show." He starred pre¬ viously as Pete Porter, a character in the "December Bride" series transferred later to the "Pete and Gladys" series. Morgan’s Broadway assignments included "Golden Boy," which enjoyed a successful two-year run. He was placed under contract to 20th Century-Fox where he made "The Ox-Bow Incident" with Henry Fonda. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK t * ' • ' . > e V ; ■ ■ T1 :< Jn.{ i ’• ' j! ,.rt • ■ . ... • ■ ■ ; oH 2 - Harry Morgan He has more than 25 picture credits, including "To the Shores of Tripoli," "My Six Convicts," "High Noon," "What Price Glory," "The Glenn Miller Story, " "Par Country, " "Not As a Stranger, " "It Started With a Kiss," "Inherit The Wind," "Cimarron," "Mountain Road" and "How the West Was Won." Morgan has made numerous TV guest appearances on such series as "Ensign 0 ‘Toole, "■ "Have Gun, Will Travel," "The Virginian," "The Untouchables" and "Alfred Hitchcock Presents." The actor met his wife-to-be, actress Eileen Detchen, on the New York stage. They have four boys and live in West Los Angeles, Calif. - o - NBC-New York, 6/19/64 ■7c 18 9n'd oT 1 3nlbjji.ont JtbsiD saodolq c5 crsri^ e'lom serf eH Sffl"' * ty*ioI0 93.M :tsffW" " tnooW rislH" " *acto*vnoO xi8 y>!" " ilIoqJtiT ' betaedS $1" " tiS3nfi*idS s bA doW" " %x*ilcwod ibR.” n tYno^S ".©HIM nn© v;oH" one ’’bsof? rtl&ftwoVt" *' tno*n©(nJ:0" *' t5xi2W ed T dlisdnl” " ta8lH r dd ' ,noV.r a sV :AeW s a9.ta.9e riojja no eeofisnceqqf, dsyjja VT awortsmun 9bsnt asd as^ioM cdT“ '* tflflInIsiiV ertT" \I9 biT IIXW *rxjjD evsH" ’^sIooT'O n^lena" ; ,f .edn9894id-sl fw alii :; sm rilos ©dT IbC *a?Is$nA aoj jt*©Vvr ni evil bn© ayoa i nol ev-d y9xlT .©gsda jdioY' w: ^ vV?.r\d vM*i Y wt H-OSI: June 19, 1964 BERT LAHR IS SIGNED AS A STAR OF "THE FANTASTICKS, " SEASON'S OPENING "HALL OF FAME" COLORCAST OCT. l8 Bert Lahr has been signed for the role of Hucklebee in NBC-TV’s "Hallmark Hall of Fame" colorcast adaptation of the off -Broadway musical hit, "The Fantasticks" Sunday, Oct. l8 (10-11 p.m. EDT). The other four stars of the musical, as announced, will be Ricardo Montalban, Stanley Holloway, Susan Watson and John Davidson. The fanciful musical play by Tom Jones and Harvey Schmidt will be produced and directed by George Schaefer, as the first offering in the l4th television season of "Hallmark Hall of Fame." Lahr appeared on Broadway earlier this season in "Foxy. " PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK A • • ..... > 1 i ■■■'£. r. t , j I . : • ) ^ . J.vO ■ *★★★★* NBC NEWS ELECTION YEAR ’64 June 19 , 1964 CONVENTIONALLY SPEAKING, HUNTLEY AND BRINKLEY ARE ENTHUSIASTIC ABOUT POLITICAL ANCHORMEN STINTS If such a thing as a political convention did not exist, NBC News correspondents Chet Huntley and David Brinkley agree, the tele¬ vision industry would have to invent it. Says Huntley: "it’s absolutely ideal. It's the greatest thing in the world for television." Says Brinkley: "I always look forward to conventions. I love 'em. I even like dull conventions. I wish we had one every year This year, for the third time, Huntley and Brinkley will be anchormen for NBC News' television coverage of the Presidential con¬ ventions and, later on, for the elections. These are the only times they sit face to face, the only times they work physically together. "This is good, " Huntley says, "because I can tell by the glint in David's eye when he has something to say. It works very well. And it stands to reason that, having worked together this long, we've gotten to know each other rather well (On their regular "Huntley-Brinkley Report, " Huntley is based in New York, Brinkley in Washington.) Both men say they find a convention immensely exciting. "I suppose it is physically demanding," Huntley says, "but you don't (more) . ■ tcf srirt wl ^ae^ isIriT « ■■: o ritf ‘i - . i •, md 2. - Huntley-Brinkley realize it until it’s all over. Then you’d welcome a week off. But while it’s going on it’s exciting, it’s rewarding, it's fascinating, and I just never sensed a feeling of weariness," As Brinkley sees it, a convention is a "time when all local and national pressures and interests come to focus in one place in a highly visible and highly dramatic setting. " And, Huntley adds, "You never know when the spark is going to ignite something, and that's the at¬ tractiveness of the convention." As anchormen, though, Huntley and Brinkley have their problems. The most difficult problem for a television broadcaster, ac¬ cording to Brinkley, is that when he is seeing what happens on the screen, he sees it at the same time the audience sees it. "He has to know who the people pictured are and what is happening," Brinkley says. "He doesn’t have time to consult his experts or reference books. He has to know IMMEDIATELY and out of his own knowledge." Huntley has a similar view. "First of all, " he says, "if you're going to be in this position, you should have a modest accumu¬ lation of memorabilia, be able to recognize old names and old faces — as well as new names and new faces -- and little incidents about our political life. You read something now in the papers and you tuck it away in a chink back in your head. I don't attempt to take notes, because by the time you get to the conventions your notes could be so voluminous that you’d never find anything." The thing to do, it seems, is to rely on memory. "I have learned over the past years that the best thing is to rely on your memory and to take into the booth the smallest packet of printed or typewritten (more) tuf: . 1 ie •* 2..iooJ • v” ? or nerfT ,ic o • Ittrri; cr ± 3S.MS! • l : . 7 ' r. : i 5 . ■ . . * ' lo •; .1X3' i 1- anao . eta " ■ " . . . ” 5 • - : <5 t ' r; ' ■‘.'.••.a a A boo 8 brifi 89'iu8a9‘iq IsnoI7. .0 -5-'. ; 1 :i • -"i ...0 f :s . ...j : * 0 0 ;o 1 - -X v .?e e fipr'w woj .n.-. .0 ii 3 9i -?vX jo >v i v; n - t s veJ . .ri uk ■ o: 1: as • •- a or! fl9f{ T \ • !.-'7 '• If e • 9 ‘ y - :d 17 9:0. ?<• j 7i sesr i 4ao<-vv 7 y-j :: -ii *c Di -'7 8i t6YSP ,1X6 1 - oBiJF*!'1 .waiv isi r;mXa 6 ifi Y9l7nuli . i. ■ 9f pci oeo o7 eltfa . :■;! XJtcferri si., i. 10 noiJi *tr 0 ' -■ no - , • 7- ■ has 1 wen ■■ ; IIou ' 01 oioii > ; >7 .6 8s- aqsq 7j m. wen snXffviojrcoa bssoi uoY ,9'iXX Xsoltllc Z 3'i FJljJoa c ton 07 onoX7ri: no. sr.t o7 79g JJ07 emX7 sn7 ^cf sbjjbos ■ . \ -• «-• ; -i/i ..•• on • ‘ j . . q 7£>rij ? oc r: ■ ',;0 r. veri 71 . v-iomerr; r 0 xisi a si ^amasa 71 tob o7 gnlri7 srfT ■ 9 .• fee ; 7a q 9!~?7 i9vo t ■ (t ..Or } 3 - Huntley-Brinkley material you can," Huntley says. "That's where this two-man operation works so well. While David is talking I can scrib¬ ble a couple of notes real fast. Let's say he's good for a minute, and by this time we know each other so well I can glance and tell by the look in his eye when he's running out of gas. And it works the other way too; he can tell the same thing about me. I guess it's a look of desperation." - o - - NBC -New York, 6/19/64 ;/T' •; .• . . asm ■ ' \ tro^ iti'iejBin -cfli oa rmo 1 nil' : S3 ?. /rl 9lJto'V .Ilf; .7 oe r rter.-w ncidj&'isqo boog. a’&ri ^.ea .r .tfesT Iflsn asdon .. ix/o id i •: .>•/ • k •>. ark* \ II :• b.nt.3 - orttlg ■ I ' ■ ' ' . 1 • . o :iodf. -•• - > + 3\et • • 10Y :©” 1; i JACK TRACY ROOM 320 NBC TRADE NEWS June 22, 1964 GENERAL MILLS TO SPONSOR ’ALL-STAR SCOUTING REPORT’ PRECEDING TELECAST OF ALL-STAR BASEBALL GAME "All-Star Scouting Report," a 15-minute program with sports- caster Lindsey Nelson as host, will precede NBC-TV's coverage of the All-Star Baseball Game Tuesday, July 7* General Mills Inc, (through Knox Reeves Advertising Inc,) will sponsor the pre-game show, which will be presented from 12:30 to 12:45 p.m. EDT in black and white. The game telecast, in color, will start at 12:45 p.m, EDT, 15 minutes before playing time. Nelson, one of the TV and radio announcers for the New York Mets, also will be one of the TV commentators for the All-Star Game. This is his fourth straight year as host of "All-Star Scouting Report," "Scouting Report" will feature action-film clips of players in the starting lineups for the National and American League teams. Nelson also will give a scouting report citing distances and other facts of the All-Star Game ball park. Shea Stadium, home of the New York Mets. "All-Star Scouting Report" will be packaged by Tel Ra Productions, with Dan Wise as executive producer, Conley Benfield as producer and Roy Bishop as director. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ; -»:■ A’ :-x\ r • * ' .-::i > u»i- • ; - . jj/ n ? r - w ( . Ml &T : tv- . "led se^Lnli . isia IIJ e. ■ • ijj . ' . ' ‘ £8 c ’i .1 , ' fr» • • • ...q c from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 June 22, 1964 NBC RECEIVES HIGHEST VIGILANT PATRIOT AWARD AND TWO CITATIONS FROM THE ALL-AMERICAN CONFERENCE TO COMBAT COMMUNISM Top Award Won by 'Who Goes There ?--Primer on Communism, ' and Citations by 'Denisovich* Hope-Chrysler Drama and Dorothy Gordon 'Youth Forum'; NBC Miami Affiliate WCKT-TV Honored for Latin American Documentary The National Broadcasting Company was presented with the highest Vigilant Patriot Award and two Vigilant Patriot Recognition Award citations, by the All-American Conference to Combat Communism at a reception held Friday, June 19, at the Overseas Press Club in New York City. Dr. Daniel A. Poling, Editor of the Christian Herald, pre¬ sented the organization's highest award to "Who Goes There? -- A Primer on Communism," the third of a four part NBC News series titled "Profile of Communism. " It was produced by Robert Northshield and narrated by NBC News correspondent Robert Abernethy. In presenting the award to Fred Freed, NBC Producer, Dr, Poling said that "Who Goes There? -- A Primer on Communism" had earned the top award for "its great contribution to public understanding of the Communist threat to free societies." The special citations were accepted by Richard E. Forbes, Director of Corporate Advertising for the Chrysler Corporation, in behalf of "Bob Hope Presents the Chrysler Theatre, " for the drama, "One Day in the Life of Ivan Denisovich, " and by Dorothy Gordon for NBC Radio Network's "Dorothy Gordon's Youth Forum" discussion program, "Is Soviet Youth Sold on Communism?" (more) Yress Department, Room 320 2 - Awards In addition, an NBC affiliated station, WCKT-TV, Miami, Fla., was given an award for "special excellence, " in behalf of parts six and seven of its documentary series, "Red Star," dealing with British Guiana and the Caribbean. This is the fourth year that the All-American Conference has presented its Vigilant Patriot Awards "in recognition of outstanding public service in bringing accurate, responsible information about Communism and ways to combat it to the American people." The All-American Conference represents approximately 40 national veterans', women's, fraternal, educational, religious, civic and youth organizations with a total combined membership of some 50,000,000. - o - NBC-New York, 6/22/64 ■ ‘ . fcsSBJtims OSH n& tr - ' ') ^r\-f bne r.-js 33.1 . 3‘icx fiSDi* i . ■ ■ . 1 £3"; :i; 30':: - ’i< i. •: 1 ' ? 3 * •• ct ". & ' borne ’’ oi or -.i . i ; 0-1 f bits Tu.;a:.i O' iqq.i e o*3 6-3 n :• . . -Ill sdT ■ 90103 0 c-.tnr o' j . Id .• * !■ . 3 .1 • >• o rl •" .000,000 -e sQS'\d : ^©H-0'3 1 *★★★★* NBC NEWS ELECTION YEAR 64 June 22, 1964 •TODAY' PROGRAM TO TELECAST DAILY REPORTS ON PLATFORM COMMITTEE AND OTHER PRE- CONVENTION ACTIVITIES AT SAN FRANCISCO NBC-TV’s "Today" show will present direct daily reports from San Francisco on the deliberations of the Republican platform committee and other developments during the week preceding the Republican national convention. The special reports will be shown each morning during the 8:30-9 a.m. segment of the 7-9 a.m. EDT program July 6-10. They will be presented by NBC News correspondents on the scene, and will include interviews with political figures and other newsmakers. Many prominent Republicans, including Senator Barry Goldwater of Arizona and Governors Nelson A. Rockefeller of New York, and George W. Romney of Michigan, will be among the nearly 200 individuals and representatives of various organizations expected to appear before the platform committee. As announced earlier, "Today" will originate live from the Hilton Hotel in San Francisco during the Republican convention July 13 to 17^ and from the Claridge Hotel in Atlantic City during the Democratic national convention Aug. 24-28. "Today's" Hugh Downs, Jack Lescoulie, Frank Blair and Maureen O'Sullivan will be in both cities for the convention coverage. o • . :-d . ★ ★ KB C t ★ NBC NEWS ELECTION YEAR 64 June 22, 1964 TV TAPE FROVIDES MORS EYES AND EARS FOR NBC NEWS COVERAGE OF CONVENTIONS Question: If you use two eyes and two ears to cover a news story, what do you use to cover it better? Answer: More eyes and more ears. Following through on this journalistic rule, NBC News has multiplied its electronic eyes and ears this year to provide the most extensive coverage yet of the Republican and Democratic national conventions. Key to the expanded coverage is that marvel of the TV age, the television tape machine. It has provided the solution to the age- old human dilemma: how to be in more than one place at one time. According to George Murray, associate producer of NBC News' 1964 convention coverage, there will be a minimum of 13 NBC tape machines at the ready for all major news breaks during the Republican convention in San Francisco beginning July 13, and the Democratic session in Atlantic City starting Aug. 24. This compares with zero machines in the 1956 conventions, and only four in i960. "The use of tape," Murray points out, "has opened to news coverage areas of the convention that we have been looking at longingly for some time. Not all the vital news at convention time happens in the hall or out in the parking lot. It's literally popping all over the convention city. With tape, NBC News is at the site of the popping. " (more) . ' ' J 3 i S*1 v.rc y i n 0 I 2 - Tape The inventory of NBC's tape units includes six standard machines to be situated in the NBC News' temporary complex at the convention hall; one portable unit in the convention hall; four self- contained machines in as many TV mobile units; and two portable machines in NBC News' "crash" mobile unit (converted automobiles) that can be sped to the scene of any fast-breaking news. The tape system has been designed to insure that we will have pictures and sound of the significant convention news events whether or not we have the time to put them on the air at the moment they're happening," Murray says. "We can hold the tapes until there is a lull in the convention proceedings, and then telecast them." In addition to the convention story per se, tape will play a major part in the production of other programs that will be originating from the convention cities during the sessions, namely the "Huntley-Brinkley Report, " the "Today" show, the Chet Hagan specials, among others. NBC News Los Angeles correspondent Roy Neal will serve as television tape editor for the network's convention coverage. - o - NBC-New York, 6/22/64 tVBb .*«• 7 x . - . t. z+1 17 ©qsd 3 1 ,:.v , 1 :• -o^rv;. ? ariT ; • ©idednoq ©no *t : ( I.' ;3 •• S . ■ "i ” - •• ■•: r:-;.- - •. : -• n ;a. :?£9io 3ri do erne? er 7 I . £••’ nfi ■ ■ " .-3« i ,2 ..3 . 3d r : :> dl’’ s '3- ./: ?,• 'o 7 - j ... ^ .; •. • j Jdol ; ©’. ' daemon e; ■ do *x . ■. -■ • to -rid ,| Dd ©rid ■. del . don r a !d©r • ' ' ■ i . • rasrid dr,so©/v j a©;-; . - brs ^s^nlL ^ooooq ro.tdn3vrf.3o ©rid a I IIwI c o ©ri ■; ’• : is*q 3*iq aerido do no ' roubcsic n J > xot ^: ' noqr,!* *e:r> c-Jd " r\; b- ,; ••. ■ v ■ i ;. ■ . . ari . 3ri orido sn.'.'.s 3 Isi’os .7 s cf; 37r..3'-. I.: ,; Is- ' ' .fl dcteb .>;qr.i‘ioD 3=0 ;.oA avreU 0f17. ' ■■■ o ->o to. , ■ ! ; • : . ; ■• ■ : ri . . j .> e * r. ' — - - o - •5L j t; ... « *■ *+ <• _ s ' ** ★★★★ > *★★★★* NBC NEWS ELECTION YEAR 64 June 22, 1964 ’NBC NEWS POLITICAL HANDBOOKS ’ --FOR CORRESPONDENTS AND STAFF --BRING HISTORY UP-TO-DATE FOR CONVENTIONS AND ELECTION Things didn’t go too well for Victoria Claflin Woodhull. The year was 1872, and two gentlemen named Ulysses S. Grant and Horace Greeley also were competing for the same prize. Grant won -- but Victoria Claflin Woodhull also made history, as the first woman to seek the Presidency of the United States. She ran as the nominee of the People’s Party (Equal Rights Party). Victoria Woodhull ’s name may come into discussion again when v the name of another lady. Senator Margaret Chase Smith, is mentioned as NBC News covers the Republican convention in San Francisco this Summer. Mrs. Woodhull’ s story is one of thousands which have been compiled in a thick, three-ringed volume for key NBC News personnel. The bright red leather cover of the book shines with newness. Across the center of the cover are the words "The Presidency." And in the upper left-hand corner, white letters state: NBC News Political Handbook. By the time the Presidential inauguration ceremony takes place in January, 1965* three more of the leather-bound books -- each measuring almost a foot high and a foot wide — will have been printed, one in white, another in blue, and the third blending all three colors. Combined, they will weigh more than 23 pounds and contain almost 2,000 pages of political information. (more ) . " - : - - ■ -r • ' ' 2 - Convention Handbooks Chet Hagan, producer of special news programs for NBC News, is the historian who directed the entire Handbook project and wrote 90 percent of it himself -- when he wasn’t scheduling programs on primaries, sit-ins and other special news show assignments for NBC News. In addition to the Handbook on "The Presidency," the remaining three books which Hagan and his staff are preparing include: "Conventions," the "blue" book, now being released and contain¬ ing, among other things, a history of every convention and a guide to the probable voting pattern of all delegations this year; "Congress" (for late August issue), the "white" book, which provides a description of every candidate, as well as voting patterns and voter composition of every Congressional District; And "Inaugurations" (to be issued in mid-December), bound in red, white and blue, with information on every Inauguration in history. The Handbooks are being prepared specifically for a limited circulation -- for NBC News personnel, for ready reference. William R. McAndrew, Executive Vice President in charge of NBC News, has indicated that, with periodic updating, the books will become permanent political research accessories for the NBC News staffers . The Handbook on the Presidency is filled with significant statistics and information on every President from George Washington to Lyndon B. Johnson. George Washington is quoted, in a letter to a friend in 1789* as having said, "My movement to the chair of government will be accompanied by feelings not unlike those of a culprit who is going to the place of his execution." (more ) • ' . C ■ : • : *::• . . . • *f,,T .H ■ nO ' • ' ?■ . • :: >' : -j •• : •' . ; . no c iq ; ,r ■■ . 'rr&.nw < rr-r s — •. inJW •; :• o ■■ ng . . er . • • : - i . ■ . r " ■ • : J . ■■■■ . : : \ ' ' . : i j: w s ' ■ • • ; T V : . : . : Xi 1< . • • q .1 ’ . . ■ ... • •’ ’ J , : i ‘--Uc-UA ■ *-c'; .. t. '31' _ ' • '* % ■ • ‘v How ..9 • no '• :>v\ .c o: 9.0 •• :.v< ■ v Jnu • ■ ■' -• - vi : cl tc c 1 . gc-rq ■ a ... o I : i.7 lo ©3*i£rfo n. drrobir: 3*in. 90 IV 'vlcjjJoexH ^ r : ■ .H rn.siII.tW 'ulct j - .i. ^ J r . . ri ::i ■ ^ •• 0< >i ' ■' ' v.. ; ' :i .Icq •: .•slitj--.- . ■ *;\Q\ . e*s ?'l v'ueoJ'ij r;: n cl -ilil :.f (;;oa • * 3ri‘* nc j-oocfJbncH s.T* nc s . r : q c-i . n\ • ■ .ui.-l: .. Gxsnl hi . eolr. ttfi snrfoL .3 nob/i^J : • 3yi 1 hr 5. *5 od ’i : *■ i t.b p al noJi.nlrizBW s&noeG ■ 'li -Li :.*• iff ,:t r 9 /i -v*cf bsInBqmot r >9X9 sirf lo ;D£ . >n oin) 3 - Convention Handbooks Sixteen years later,, Thomas Jefferson, early in his second term, appraised his days in the Presidency: "I am tired of an office where I can do no more good than many others who would be glad to be employed in it. To myself, personally, it brings nothing but increasing drudgery and daily loss of friends." And a century later, William Howard Taft -- as quoted in this NBC Handbook -- evaluated his own administration: "It is a very humdrum, uninteresting administration, and it does not attract the attention or enthusiasm of anybody." The campaigns (complete with songs and slogans), the political intrigues, the issues, the statistics and anecdotes are all compiled for immediate reference. In the area of criticism of a President, H. L. Mencken’s comment on President Calvin Coolidge is cited: "He slept more than any other President whether by day or by night. Nero fiddled, but Coolidge only snored." The Hagan Handbook on The Presidency takes 175 single-spaced pages to give the background on every President in American history, complete with excerpts from their writings and speeches — and that is only one section of the volume. Voting in each Presidency is also outlined, beginning with the first election in 1789 where only 10 of the 13 states participated and no popular vote was involved. George Washington received all the 69 electoral votes cast. Prom the one page that it takes to tell the story of the first election, the Presidency Handbook uses 26 pages to record, evaluate and break down the vote in the i960 Presidential election. (more ) i-i'i :oZ a*s ortf? v, .nendxJ-2 u . OCJ ' ' CTB < : : .. I < r . of id" ri> r !r do; ic« on ot oj o I n ■- r * tv i' Cf c . >q t ■ c ,d.£ i. jy-^C-ir; , r ur. •. > .00. *;IjL ± bf s ■ *lS£.b .• : .-1 : ■■■■;; ;.• .i;; J. r yd ' 3 -- X> CU I 0 ,. i . . ti ■.; •: ■•• • - -'d' 1m. •• ’’ . ..oo, ;• . :o o. . *. .. : Id; jJt. ' :o J3‘ " b o'; T . ... '■ ,)3sjJ:.u ni ‘to": o i '.or ■ 1 ' • ■. -■ c . •) y ' I tided ' . • o ;a 'ocO ducf ^ c o ? .dri£ ■ - . .. ! 7 * ■, • dt d noXdc one v;X ' '-3 .1 o;id o Ox 9’j- o’w . i.l •; e tanll 0, d so eo 'O' I no; of ' 1 J. . d ' ... : o • '■ ~ d = ;c : coe- 1 c t ; .: I'.-j u ; m ■ v ■•&:.:• e ' ©rid titoidbs..9 daa, . G. . : i do • I dPr r . r ■: .: u ; : vlj i :. ©gjsjj ' 4 - Convention Handbooks "The Presidency" also includes notes on varied topics, such as Presidents who were related, marriage statistics, education. Presidents depicted on coins, paper currency and postage stamps, and "firsts" in the Presidency. Another feature of the book is an index on primaries, including background on each primary and a state-by- state rundown. NBC correspondents, reporters and writers who will be using the Handbook are also provided with a list of "contacts" — political leaders who could be valuable sources of information at convention time and other times during the year as well. Every possible Presidential candidate for both the Republicans and the Democrats in 1964 has been fully researched, and a comprehensive biography on each of them is also included in the book. Hagan started with 28 Democrats and Republicans in this biography file — and the figure has varied as names are deleted and added, a process which will continue right on through convention time. The NBC News staff members who comprise the "limited edition" list will find a good deal to digest in the Handbooks — and as few errors as possible. From time to time, a mimeographed sheet is issued by Hagan and his staff adding information and correcting any typo¬ graphical errors. As an example, a recent correction read as follows: "It has come to our attention that in our 'biographies’ section. Senator Muskie’s mother is named ’Joseph' (the fifth paragraph on page one of the biography). Please change it to read: Josephine." - o - NBC-New York, 6/22/64 e , 9? ex* /i^rr: tfct dsl:>*i ei:-v odw £dn9bJta9*i4 ; ■• _ f- cvr . ; r. V 0 ' .'G ■! tL : G ■ f 3 - . . />/ ■ ■ i" ' *.l'. y •; - : •:’ ' j . • • if 39i - . ' 1.. . B-ij . ed: Sn- 3iJ o . < • ••• .It t' o GG>;.)nc ;'' :'i*ioo OBI — - lie 0 'xc • r • \’-i r 01.0*10. oris 9*3 \ : ocdbrisH c . . . ;; 3, . ; 5.- Me . . srrltf no!;, r : *lol odsJblbfiBD ■ ■ e . : .B ue.."-' • ; - Go - or" 3 .... . t 3 o -o : . • ■'. ,0/4 ;; .. . ' 2 f G rB . ■ .XC . L i .. a:. . £ o M Jbi. ‘ >.['11 c • . • oirid no tfrigin eunltfnoo II iw dolriw 88. tbs • o '' X •- alngrroo ciV 3 *od )ni Visd i £ /»': 09W or* 2 .r . :• • — g . : on Hi ez ’ r.i ■ *•» . c ! ; . ?n .s :nJ IIIw o -*g : 9 39ji.: j'iTf :i t :: d cd c:i d o :i . I sac - a;-. . • 1g a eJtd bns as&i • ’ ■ lIo! 5s foS9i noldo9*i*xoo $n909i s ^slqmsxs ns eA .3*1011? Isoldql 1 Bf? f 1 'jo nl rtsrttf r 'l^n dd\s 'xuo od 9moo asd XI1' r j‘l ' ?:>oL lei sn ai is. Icton a • eljla I *10 dsnsE * loldooa ‘ srio 3£9lfi . ( ^riqsisol :■ s.Id io eao s; sq nc dqs*i’' isq .snlrfqssol. ibsoi — c — ^ij\S2\c) , 4*10 Y wsW-OSJ! JACK TRACY ROOM 320 ♦ * • tm - ' Ir “ 2-x-H NBC TRADE NEWS June 23, 1964 EDITORS AND COLUMNISTS IN POUR MAJOR CITIES WILL INTERVIEW ALFRED HITCHCOCK IN NBC-TV'S FIRST CLOSED- CIRCUIT ’’CELEBRITY PRESS CONFERENCE" OF SEASON Alfred Hitchcock, the rotund master of suspense and host of the new NBC-TV series, the "Alfred Hitchcock Hour," will be interviewed by TV and film editors and columnists in four major U. S. cities Friday, June 26 in the network’s first closed-circuit "celebrity press conference" of the new season. The TV newsmen from Chicago, Washington, Philadelphia and Cleveland have been invited to participate by the Promotion Managers of the stations in these cities, it was announced today by A1 Rylander, Vice President, Promotion, NBC. A two-way audio, one-way video hook-up will link Hitchcock, who will be in NBC Studio 3-K in New York, with the press in the four cities. In addition, hundreds of members of the TV press will witness the press conference from the studios of NBC-TV affiliated stations across the country. After the closed-circuit conference, which will be telecast from 1 to 2 p.m. EDT, Hitchcock will be interviewed by members of the New York press at the Johnny Victor Theatre. Hitchcock’s newest Universal picture is "Marnie." (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ■'Be; sm *i T ..r - jo oka bhot^ tb . • . f . f: . o $ . .. * oY w©W ni olbutZ D3H nX $cf J[Ilv . . 2 - ’Celebrity Press Conference1 The "Alfred Hitchcock Hour" will be televised Mondays from 10 to 11 p.m. NYT on the NBC -TV Network during 1964-65. Each week's drama will feature noted stars, plus a distinctive introduction by Hitchcock before each broadcast. WNBQ Chicago, WRC-TV Washington and WRCV-TV Philadelphia, all NBC Owned Stations, and KYW-TV Cleveland are participating in the conference . NBC-New York, 6/23/64 ' ■ ■ .1 . . . . , • . • * ..I .TTj. • ' C _ • • . . o' i .. •'tj'i.3 ..sc ' ' : oc! V\.-- CT' : . . ' VTx- ,5- t •. .. r.O • i o I • -i f: v". 0.:D T ~ i'.'.i. '■ . ,ijr- ' Or • ■ . . , NBC TRADE NEWS June 23, 1964 REGAL CROWN PLACES ITS FIRST NETWORK TV ORDER ON NBC’S "TODAY" AND "TONIGHT" SHOWS The Regal Crown Division of Murray-Alien Imports Inc . * English manufacturers of sour fruit candies* has placed its first order in network television on NBC’s "Today" and "Tonight" shows* it was an¬ nounced today by Mike Weinblatt* Director* Participating Program Sales* NBC. The Regal Crown buy totals $300*000 and continues through September. Emphasis will be on live commercials on both programs* with "sour lemons" as the featured product. The cast personalities on "Today" and "Tonight" will do the commercials. The Regal Crown order was placed through Bauer-Tripp-Foley Inc. of Philadelphia. - o - SCOTT PAPER CO. BUYS SPONSORSHIP IN 3 NBC-TV NIGHTTIME SHOWS The Scott Paper Co. has purchased sponsorship in three NBC-TV nighttime programs for 1964-65* it was announced today by Don Durgin* Vice President* Television Network Sales* NBC. The three programs which Scott will sponsor are "Mr. Novak*" "The Alfred Hitchcock Hour" and "Daniel Boone." The order was placed through J. Walter Thompson. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK - • ' ' : • • • . ■ ■ > ; ' 3 • : yr oH-qqi rVlOXJfi't I.^iJOX- 3 C$0£ ' i\v. ' Ob'- o * ') — o— * . • • ‘ 1 Jj 4*. j . t • ■ ' ■ ■ ■ i • " '' , ■ T ' ' NBC TELEVISION NETWORK NEWS June 23, 1964 AMERICAN MEDICAL ASSOCIATION HONORS STARS AND PRODUCER OP 'DR. KILDARE' SERIES Richard Chamberlain, Raymond Massey and producer David Victor of NBC-TV's "Dr. Kildare" series were honored June 22 at a formal awards dinner highlighting the 113th annual national convention of the American Medical Association at Fairmount Hotel, San Francisco. These awards mark the first time that AMA in national convention has paid official tribute to a TV medical-drama series. Massey accepted for himself and for Chamberlain, who was unable to attend due to night-filming of his current feature film, "Joy in the Morning." The presentations were made by Dr. Edward R. Annis, AMA President. Victor's award, also saluting the National Broadcasting Company and Metro-Goldwyn-Mayer, commends the series for "furthering public understanding of the medical profession and the practice of medicine." Chamberlain's aivard also lauds the actor for "inspiring many youths to seek careers in medicine," and Massey's award praises his "warm and human characterization of Dr. Gillespie." The "Dr. Kildare" series, presented Thursdays 8:30-9:30 p.m. EDT, will start its fourth season Sept. 24. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . - ■ • ■ r - H- < . CLARIFICATION: In the Memo to Editors (released June 18) regarding the NBC-TV Network's revised Monday- through - Friday schedule, the "Huntley-Brinkley Report" is listed at 7-7:30 p.m. NYT. The "Huntley-Brinkley Report" is fed twice nightly Mondays through Fridays by the NBC-TV Network -- the first feed at 6:30-7 p.m. NYT, the second feed at 7-7:30 p.m. NYT. Please check local stations for telecast time in your area. NBC -New York, 6/23/64 iWOlTAOl^IflAJO - ■i ' ' ; I: . • . • ■ l ■ e : , i ' ' • : • . • m.q T-OI' : 3s bsel 3 xi , ori3 — jfaoivdctf V2~l dW add \d . ' UOV ; •; : - no . [ > ■■■•> . \c oY ‘/o. ' OJ” ★★★★ NBC NEWS ELECTION YEAR 64 June 23, 1964 NBC NEWS POLITICAL PERISCOPE Being a TV celebrity hasn’t affected David Brinkley’s practical turn of mind. On the West Coast recently while covering the primary excitement, Brinkley had finished taping his turn on the "Huntley- Brinkley Report" and was walking down the street when two matronly ladies approached him and declared, "Oh, we watch you every night." Brinkley thanked them for their kind attention, glanced at his watch, and then whispered to a companion: "They're lying. I'm on right now." * * * Among the most valuable pieces of property at the national political conventions are the badges that allow the wearer to go any place in the convention hall. Credential routines will be highly organized and efficient at the coming conventions, but in the free- swinging "good old days" a little off-beat ingenuity bore fruitful results for NBC Newsmen. Stanley Rotkewicz, program manager for the "Huntley-Brinkley Report," recalls one example at the 1952 conventions in Chicago. At that time, a pure white badge indicated top priority and purple ones carried certain restrictions. Deciding that NBC Newsmen needed more freedom than the system allowed, Rotkewicz devised a plan to do some¬ thing about it. (more) ■ 2 - Political Periscope He bought a bottle of liquid bleach and, after first experi¬ menting on a couple of beer can tops, proceeded to transform all the NBC purple badges into white ones. The scheme worked well until the surplus of free-roving NBC reporters caught the eye of the guards. "From that point on," Rotkewicz recalls, "the guards didn't care what color the badges were. They demanded to smell them." * * * If there is one thing as important to NBC Newsmen as being in the foreground during a top news break at the national political conventions, it is having the background to cope with the story. Chet Hagan, producer of all the NBC News' convention special programs, has taken care of the latter. In the months preceding the conventions, Hagan, who lists history buff among his other attributes, has compiled four giant volumes that contain all conceivable types of information on past and current politics -- from the phone numbers of this year's convention delegates to historical sidelights of past conventions. The four books -- "Conventions," "The Presidency," "Congress," and "Inaugurations" -- total 23 pounds of priceless information that, under a collective title, could be labeled, "Background: Politics, U.S.A." NBC-New York, 6/23/64 ■ ■ ... " ■ V . tBfjBid od bebeeooiq t,. oo - lcraj- 9rfcJ X.coi.c; I.:.ov f>e>;Mow ad? . aeno sdlriv/ odni -e^bsd slq'ij , "t " '.to 9-,r.9 er;: a.-ie. JToq^i OSTh gnlvo'i- 99*11 ‘ - ■ i ■ ' •: 5fc»nBOT9Jb ysdT .818W ssjgbsdf ioioo -ijerfw 9*3; * * * j-niocf " TU od dnsdr..oa il es g;:jtrid er- ar me: id II j i" • .. tio i.£ ic l u j n ‘>u 3 r- _ -icf r» d 5 ■ . :.i ub Jbnucn 39*30! srid 1 a-olc Iri9vn< ■'* f in9v ~ ■ a 0^. 1 9j •. 'to 130; ■:>otn tns H j (0 • *i 0 o 1. 1 3x1 d to oibo n«3l a d a £d tanr s'! §or ■ aJtri 3noms lluo y^octaj ■ — Uloq .8noldrr.9vnoo dasq lo adifgiXe&£8 I«oJtrxoda2d od 89d£S9l« no"* \\oci9- : onc„ s/JT tai o.;dns 'noi)*’ - aa'oocf 'iuol 9ffT tdf:-dd noidsirno'lni- essla r-. ; lo ( br.voq y: isd-'d . ;oi dsujsusnl ” br. * ; ; - • * t ? -"• 0 . , \ d vld.09ll00 £ TfQbfj A. 8. - o - ■ • 'V ' 3 . ?■" JACK TRACY ROOH 320 2fc.x_H NBC TRADE NEWS June 24, 1964 WILLIAM RUBENS NAMED DIRECTOR, MARKETING SERVICES, OWNED STATIONS AND SPOT SALES DIVISION, NBC William Rubens has been appointed Director, Marketing Services, Owned Stations and Spot Sales Division, National Broadcasting Company, it was announced today by Raymond W. Welpott, Executive Vice President in charge of NBC Owned Stations and Spot "Sales Division. Mr. Welpott said the newly formed Marketing Services department consolidates the Division's research. New Business, and Promotion activities . Mr. Rubens, in this new capacity, will be responsible for all Research, Sales Development, Advertising and Promotion, and Group Feature Film Buying for the Division. Mr. Rubens has been Director of Research since the Division's Research Department was established in September, 1963. He was formerly Manager of Audience Measurement at NBC. He joined the company as Assistant Supervisor of Ratings in July, 1955., and was named Supervisor of Ratings in June, 1957, then in June, 1958, Manager of Audience Measurement. Mr. Rubens is President Elect of the Radio and Television Research Council, and will serve as President in 1965-66. A 1950 graduate of City College of New York, Mr. Rubens was a Research Associate with Harry B. Cohen Advertising Agency, then a statistician for the American Broadcasting Company. Mr. Rubens and his wife, the former Ruth Peltz, live in Elmhurst, New York. - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . . ■ ' NBC TRADE NEWS June 24, 1964 REYNOLDS BUYS SPONSORSHIP IN 'ANDY WILLIAMS/JONATHAN WINTERS SHOW' The R. J. Reynolds Tobacco Co. has purchased sponsorship in NBC-TV's new "Andy Williams/Jonathan Winters Show," it was announced today by Don Durgln, Vice President, Television Network Sales, NBC. The Reynolds sponsorship of the Williams/Winters series (Mondays 9-10 p.m. EST) is in addition to the recently announced Reynolds order in NBC-TV's "Today" show, starting July 6 with multiple participations each week. The agency for Reynolds is William Esty Co. PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK •• ■ - . *★★★★* NBC NEWS ELECTION YEAR ’64 June 24, 1964 * - - * WESTWARD HO, NBC NEWS! NBC is in the process of moving the equivalent of a battalion across the country for its coverage of the Republican national conven¬ tion in San Francisco. Almost a fifth of the network’s personnel in New York head¬ quarters -- more than 500 out of a total of 2,700 New York staffers -- will move into San Francisco before gavel date (July 13), according to Allan B. (Scotty) Connal, senior unit manager of NBC convention coverage. "Logistically, it’s a fantastic undertaking," he reports. As unit manager, Connal is responsible for flying out and bedding down 534 NBC staff members, most of them from New York, and providing them with all living and working facilities. An additional 132 "peripheral- type" personnel -- the phrase is Connal’ s -- will bring to 666 the total in the westward movement for whom he is responsible. "Peripheral-type" includes, for example, l4 members of BBC, which will use NBC facilities at Cow Palace. At last count, Connal had booked 556 rooms in 14 hotels and motels in San Francisco, hired 125 automobiles to drive NBC personnel around the city, rented 100 desks, 100 desk lamps, 300 chairs, an assortment of mimeograph machines and other office fixtures. (more) 2 - Westward Ho, NBC News! Besides NBC’s own 534 staffers, he will hire temporary personnel in San Francisco: nurses, drivers, protection men, secretaries, messengers, copy boys and others. Doctors and dentists will be on standby call. NBC is installing 378 telephones around the city exclusively for its convention coverage. There will be 18,000 miles of specially- leased telephone wires, two special switchboards, 12 phone operators, six information girls, two supervisors, one department head, one assistant . Connal also is charged with providing food all day long for NBC convention coverage personnel, notably for Chet Huntley and David Brinkley, the anchor men for the network’s TV coverage. The first instruction Connal got from Julian Goodman, Vice President, NBC News, was "to make sure this time that Huntley and Brinkley are adequately fed." Connal is setting up a canteen in Cow Palace . "Everyone laughed during the i960 conventions when Huntley and Brinkley complained on the air that they were going hungry," Connal says. "It wasn’t really funny. Very likely this time we shall have a boy assigned to Huntley and Brinkley to take them the necessary goodies to sustain them during many long hours." The big move westward is taking place in three great waves, according to Connal. First, starting 49 days before gavel date, went the technicians to set up cameras and other technical installations at Cow Palace and the hotel area where the delegations stay. Two weeks (more ) . not: • , - . e s a i e ' . . . ' • J^< £<$0 .. , I t ' .sc 7c bn X no ed XX ! • ,f • ■ >;cr.to 9d - bni; , sonoriqsl ao* ^ni. tinacn.1 ■' 1 8- . ( 7 • Ml,1 . V ••-V -o rc. a - . '*0 t ; *■: ■x.r'i 'll. Kzb'i> od.iod irwa XBlooqs owe? ^eoiXw ext'ilqel tea ~ -* taX*iX3 itoXXBorio . XnsXaXas sb XXb bool gniblvoiq riXXw bo3rusrio aX o \£ . jgBTLSvoo VT a •x/iowXrffl arid riol flam lod? 90XV titBinbooO fiBX IuT» moil X03 XfinnoO noXXoi/idsni Xfilll ■ . • . ^0 ; X i : enoXXnavnoo Od^X e: . . £ c : : ::u :C " t\ ■ i 3*11. 3 siow xsri ■ ' i ■ v , i end no bonXBXqirro-.* vs Wall 1 bn . . ■ ■ ■ ■ V^~p.590 on erii erfX o>£d : r yolsfi i l i ; s. yoIXin/ i od Jben;gjte2S 70 cf ’ . onvai me .. asm £nlu. :orfX rrXsdajJC 00 o si boo ..eevaw :;! ;ei;* eao.rfX nl eon ; ‘ J ei xv.. ndaev,. o/ora 3 XX ,biT Xrtew le - olo «?•<£'• v . XioXa . Xrr.n-'O ct gnXbaoor ‘a anoi /nXIsnsnl fsoi . n1 1 o • £ aoiomfio cjjj d c: en:\' c \ c ed erf 8?f99W owT .76X3 sue . ■ Beis • od •/! 3 ••r*; • Jbu£L s:-bJ wo 3 - Westward Ho, NBC News l before gavel-date go the production personnel to dry-run the installations that have been set up. One week before gavel date go the actual news personnel -- correspondents, editors, executives. Ninety-five percent of the personnel will fly out, says Connal who, by now, is used to special requests from people who don’t want to sit over a wing or object to sitting in a tail. "You also get things like, 'I have hay fever and don’t want to sleep with anyone else in the room'," he says. "We try to accommodate them all." - o - NBC-New York, 6/24/64 . vi otf Xartnc ' i^fc-XovBg 9*io’ie< fil I • - ■ . .. . .. t Jo 09X9 tar.o -libs , ••Livlvioqes^ioo — X9nnoB«. . ,q r.Vis:- IfiAtfos srf.: td;; • II JCXJtvj Xsincr. ?q 9fkr ?o dnoo*isq e •I / 9lqosq r. •!! 3 9L'i. • IbIcscb otf b&esj E.i tworx ycf orfw Isnno' c • joY' . i 1 r-o £ r X .sjxitjtf.la otf ^oetcfo 10 gniv/ ;-• i9vo Xi a oj dn&v ■■ • . • • • • . t '.I S fi.9rtt Si vooi. ' •••> cl y* J 9Vi“ .<>£££ ©!• . lIHOOfi eril :ti 9£.‘Y V )N :* V >Y NBC NEWS ELECTION YEAR 64 June 24, 1964 THINK YOU KNOW YOUR CONVENTION HISTORY? TEST YOUR MEMORY WITH THIS LITTLE QUIZ Ever since NBC covered its first national political convention, its microphones and, later, its television cameras have allowed the American public to witness history in the making. Here’s a little quiz which involves a few of those historic moments : Do you remember — 1. When did the first radio broadcast of a national convention take place? 2. Which convention was the first to be telecast? 3. Who was the first nationally known convention reporter? 4. In 1928, Franklin D. Roosevelt placed in a nomination for the Presidency a man he dubbed as "the Happy Warrior." What was his name? 5. Which was the longest national convention in American political history? 6. FDR was nominated and elected four times. He had three different Vice Presidential running mates. Can you name them? 7. Adlai E. Stevenson ran for the Presidency, and lost, two times. Who were his Vice Presidential running mates? 8. In 1936, the Democrats nominated Roosevelt for a second term. Who was the Republican Presidential nominee that year? • .i • ' . £ '_CS o \h : i ■ i J Ih .d ii srid id aa*i ftoenove^a *3 XslfcA ,T . 1 - i * ,~r 4 * . 2 - Convention Quiz 9. Who was the first Presidential nominee to make his acceptance speech from the convention hall where he received his nomination? 10. Television's most famous two-man team of news correspondents was brought together for the first time at the 1956 conventions. What are their names? ANSWERS TO CONVENTION QUIZ 1. WEAF (New York) -- later to be the key station of NBC -- organized the broadcast of the 1924 Republican convention from Cleveland over a special 12-station, coast-to-coast network. An estimated 3,000,000 people heard Calvin Coolidge nominated. 2. In 1940, the Republican convention was telecast by NBC's experimental station, W2XBS, atop the Empire State Building, There were 180 miles of special wire circuits set up between New York and Philadelphia's Convention Hall. This was the first time an event was ever covered in one city for telecast in another. The viewing audience was estimated at 50,000. Wendell Willkie was the Republican Presidential nominee that year. 3. In 1924, WEAF's young announcer, Graham McNamee, who had just begun earning a reputation as a top sports announcer, was assigned the job of covering the first convention radio broadcasts. Millions of Americans sat huddled around loudspeakers or listened with earphones, and McNamee emerged as a national figure. 4. Governor Alfred E. Smith of New York. 5. The 1924 Democratic convention, which WEAF broadcast direct from New York's Madison Square Garden, ran on for 15 days and 103 ballots before the delegates finally selected John W. Davis. This was also the year that Alabama cast its famous "24 votes for Oscar W. Underwood" over 100 times. (more ) airi 9>I 6itt od osnlmon Xsld.nsbXeo'Vl ’-nil 9 fid 8.sw oriW ■ 9 asrf IsrJ ■ . • • ®0 ; fi . nc ccts:.- a >ro n 1 o ms 3 d u £ r. • - ow 3 euo: is : v ? o. n a ’ n o x • - v s i sT . C ■ I il r a : " '■ ' y.isr p.n n fcc-rf.t — .si.W . ;noldno no siU; • ;;or: ■> .. , . ;!co yr _ way^ - Dtfi 1 >o uold.ade odd ec 07 rs’dr -- (}lnoY w~oY. ) ‘♦HS.V . J 9Vfl fi . E • U _ ’ 9 l£OJbBO*I< ; ; 500 £IO t - EsJ 5Q8 I ■ 1 ' . b9dsfllmon 9$fclXooO nlvIsO bur- or I ©Xqosq . • •OcT: y dasosled esw noldnevnoo nsolIcfJjqoH 9rid t0^£I nl .S 9*39riT . gn ■ u gw dneva ns onrld danl'i onn as* Xlfil fcdn rjeXbux . wsl onv .noddon-s nl da so 9 .ui nc- ydlo ©no n-i fcaisvoo nsv ns ... f :■ blj . . . OC c! d £ : • - a£ , n b 9 v X xr il d 9 ? n xi on 1 3 1 Xr* s b X a 3 n OX . • nglaas saw **i9onuoxins adnoqa qo ijb noldsduqs*! s s** • : t d : Olid gfliisvoo lo doc 9f lw bsnsdaXX no riodirr ••'.:X.on 1 £ 8 ansolnaa ,9»UJ£xl Xsnoxdsn £ G£- f)9^19/f9 39insWoM bf .^1 cY W9l*‘ <0 ridXma .3 bsnllA lomsvoO .X da.oob.6ond MASLW floiriw tnoi-\ isvnoo oXd.cnoo.7iou odT . c bnr v^sb PI no" no nr- tndJta£© 9* supS noalboM a’ v’ucY veVi moil dosnj sw olriT . ?; xv gQ .W nncC, bedooioa ylion 1 39 dBg :usb 9ri*f sno'isd adol.Le •; : 5 J 3B0 sdi . : - ■ ■ y\ .• -• AA T « , r\ ' r ^ 3 - Convention Quiz 6. John Nance Garner, 1932, 1936] Henry A. Wallace, 1940; Harry S. Truman, 1944. 7. Senator John Sparkman of Alabama, 1952, and Senator Estes Kefauver of Tennessee, 1956. 8. Alfred M. Landon. 9. Franklin D. Roosevelt, at Chicago in 1932. 10. Chet Huntley and David Brinkley at NBC. - o - NBC-New York, 6/24/64 •0^p£ 1 90J3I XjbW . A eoru&i m , *nsnunT . a Y-i'isi 'lolenea bn£ ££££ ,£ffi£d£lA lo nwnjiifiqS nrfoT, 'iodsneS . Ci f 39'.;jonr : T 0 :< *v vi--Bl-.U= -?ja; . obnfiJ. .iVi bertHA .8 ,S£$I i.C 03£0±riO t ctie vesooH ,d r.irAn&i* .Oat: ■/£ '\i.l untea biv£.u bns ^sldnjj" ctariO .01 - o- - £< 3 I01 . ■ .. . ★ NBC NEWS ELECTION YEAR 64 June 24, 1964 (NOTE: The following biographical feature on NBC News correspondent Robert MacNeil contains information of particular local interest to editors in Washington, D. C., Ottawa, Montreal and Halifax, Nova Scotia. ) * * * ROBERT Mac NEIL NBC News Correspondent Assigned to Senator Barry Goldwater of Arizona at the 1964 Republican National Convention Robert MacNeil will have one of the key assignments at the Republican convention in San Francisco in July. The NBC News correspondent will be covering Senator Barry Goldwater of Arizona, the leading contender for the Republican Presidential nomination. In preparation for this role, MacNeil has been reporting Goldwater’ s activities since last Fall when he toured the country at the start of his campaign for the nomination. MacNeil also was with Goldwater on Jan. 3 when he declared his candidacy for the Republican nomination, and later traveled with the Senator during his pre-primary campaigns in New Hampshire, Oregon and California. MacNeil 's convention duties are the latest in a series of important NBC News assignments which have taken him to the Congo, Brussels, Lisbon, Upsala, Helsinki, Paris, Vienna and Cuba. In the (more ) ' 2 - Robert MacNeil latter country he was the first representative of a United States news organization to enter the island after the crisis of Oct. 22, 1962. However, his most unforgettable experience occurred in the U. S. shortly after he arrived in Washington, D. C. MacNeil accompanied the late President Kennedy to Dallas last November and was in the motorcade when the President was shot. Rushing to Parkland Memorial Hospital after the shooting, MacNeil reached one of the few available telephones, and was one of the first correspondents on the scene to be heard from as he reported on the President's condition. Just one year earlier, MacNeil was in the middle of another news story when he arrived in Havana with several other newsmen. The group was promptly arrested and held captive for eight days. When they were released, they were permitted to move about freely for several days until Cuban officials expelled them. MacNeil 's other assignments have included the Algerian civil war, the erection of the Berlin Wall, the Congo fighting and the funeral of Dag Hammerskjold. MacNeil was born Jan. 19, 1931 in Montreal, Canada. He grew up in Nova Scotia and Ottawa, attended Dalhousie University at Halifax for two years, then received his degree at Carleton University at Ottawa. His first job was as an announcer in the Summer of 1951 with the Canadian Broadcasting Corporation’s radio station in Halifax. He then spent two years as an announcer and news writer at radio station CPRA in Ottawa before joining CBC’s Ottawa TV station, where he had his own half-hour program dealing with science for children. (more ) Jbefri 1 ■ • ; . .. . ■ ' . • froO 'to alalio art# nsm bnfilal edl i»ctns oet noltfssJtiu ;ij: r'Oiiu:oo 9ona±*X9C|X9 9lo'3^cro3*iolnjj laora air! ti9vsv.dl ■o: , i, rieWofiM .0 ,d .olfi-' !r r 1 jbetfl-v: » &il TisetlB ^Itaoria .6 . o:-;l i;l 2 £ v / bn£ rr.- ei .. I allied oe! yf snns}! etn9JbXa9*id scjbX cd •.Bx^or.sM lr: ; Nr£Bci o j snlrfsxjd . toda asw a $ ■ n9rivi 9Jrio*iodoj r ' . • i .;.;••■£ ws'i *ii$ io eno &9."i0B9#x HbWobK ^ignloooria orfet noebiB iBliq-'.o, :: '• r eneoe or?l r -ilijofc.'rjqa • \*ioe sril io sno 2.-v Jbn£ t89ncriqoj,9- . r rflioroo a ‘ ehisbic s-id 9ri^ no noeHoq^ srf an ‘i9rilon£ Oo elbbj.rn srij n 1 qbw IleVSosM- ,*i9J rtB9 ibsy, eno tfeuL . •. bH nl t>9vl*x*i£ eri nsxfw y*io^a own rid nsrfw , aysib dd\. ro o.o’i qv i./q.-- , l X orl or..?. &9389*x*u' ' r.lqno*iq e.sw qnoo XB'ievea 10I yl99*r 3 in is vom cl bsletiiniaq 9*iow ysril tb9c 9i 9*19 bell9qx9 a.lBlol‘ir; riBcTuO II eta *vIo rrBl^-.nlA : rf-i Jobul on 1 o r i p.taSiYffiiiao : isnlo a ' IisviObH fl I ■ 1JB ■• ' £1 : ‘ ■ .bio kfia'isnunsH gsd 1 \'1 ow c 4 JbriBltr:3 oct ro li 5Vi0fiM Cv?SI nl . . <-• -- .:i Oi >:• r .ac7 or •; - ’ so f 3;. .OSO or } tol s tr -ooslaa, • •. ' i<5 -'1 lOJ ’ • 'v V i . ..••• ■■; ■ . ■ • • ‘ • r - ' • ' • c .. > "t ;•• •.• i Oc j *iol < '*• v0:> '• ncfno o 01* : ■ ' i " ' 0*1 :>v • • oo r O. • r . rife r/rj & * .,•••- BERNARD GIRARD SIGNED TO DIRECT SEVERAL EPISODES OF f KENTUCKY JONES’ Bernard Girard has been signed to direct several episodes of the ’’Kentucky Jones" series, scheduled to premiere on NBC-TV Saturday, Sept. 19 (8:30-9 p.m. EDT ) . Girard has won a Sylvania Director of the Year award, an Emmy nomination for "You Are There," and a Screen Directors Guild nomination for "Four Women in Black" on "Playhouse 90." He has directed segments of such major TV series as "Kraft Suspense Theatre," "Mr. Novak," "The Great Adventure," "The Greatest Show on Earth," "Twilight Zone," "The Eleventh Hour" and "Arrest and Trial. " "Kentucky Jones" stars Dennis Weaver as a horse trainer and veterinarian who has adopted a Chinese orphan played by Rickey Der. Harry Morgan co-stars as Kentucky’s confidante. SON BORN TO THE MICHAEL LANDONS Mrs. Michael Landon, the former Lynn Noe, gave birth to a seven-pound, 13-ounce boy, Michael Graham, Saturday (June 20) in the Hollywood Presbyterian Hospital. Landon, the little Joe Cartwright of NBC-TV' s "Bonanza" color series, presented his wife with 125 long-stem roses, one for each ounce of their son's weight. NBC-New York, 6/24/64 ’•/'•/[CL YXDUTKaX* • 0; , * ■ ; - Ib . • . o: 9ft; - VT- 3Hi \o c. ainr/iq net b Lu .- ' oL f Oijctiie^i 'f *. r- .(T<13 .frr.q e-0£:8) . .y bn.*:; 1 ■ "• o •. - iJ: s.r • . £•. i. r;>w a-.-f: ms-'.p' a'lo^oeiXd neartoS s bos w,e«xarfT s'tA loY" rtol noJt^BnXmon vmm: u .0^ »auo£tya£SM no "jIobIH nX n9fncW *11/03 " rtc'i noi^BnXrno. : f?Ji e c a-oXie ; VT ioU.m ;1oj 3 lo atfnarasea bBtfoeiXb Bisri oH • '".eon: ■•iC *!T" " to*iXi^n9vbA dxenO 9f1T!' 1 koIbv « .X ' t9atfB©firr oanscjFjji J rj . ,,r : a i io .o ■ ’ r;.; t i . f. - V ,, ib r.o ••jcrl ' ".XBi'l1 .*ix- •''3-I.Lf/ij 9 8 TiOfi b as *i9VB©W oXnnsCI aiBcte 'oonoL ;;:4ou^n9>i " B IXB^qobB 8Brf cdw -r. . o jr. £b i ' no.? f .- .. ■ , . ' : . v< 8M0GMAJ J2AH0IM HHT OT UH03 WOS j . - I , tbfit/oq-n9v^ . Uii ;acH nB±*x9 3 :da9,i ' •' I 2-X-H June 25, 1964 PARKER PEN COMPANY BUYS INTO FOUR NBC -TV NIGHTTIME PROGRAMS FOR 1964-65 Sponsorship in four NBC-TV nighttime programs for 1964-65 has been purchased by the Parker Pen Company, it was announced today by Don Durgin, Vice President, Television Network Sales, NBC. The programs are "The Andy Williams Show," "Mr. Novak," "The Virginian" and "International Showtime." The Parker Pen order was placed through Leo Burnett Co. of Chicago. PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ' i - - NBC NEWS BROADCASTING’S LARGEST NEWS ORGANIZATION June 25, 1964 - , CHANEY- GOODMAN -SCHWERNER » - NBC News to Telecast Pull -Hour Special Program On Integration Problems in Mississippi An NBC News study-in-depth of the current inte¬ gration troubles in Mississippi will be telecast on the NBC -TV Network Saturday, June 27 (7:30 to 8:30 p.m. EDT) . Its title will be "Chaney-Goodman-Schwerner, " after the three young civil rights workers missing in that state since Sunday night. NBC News’ correspondent Frank McGee will be anchor man for the program. On-the-scene reports will be received from correspondents John Chancellor in Mississippi and New Orleans, Robert Abernethy in Washington, and John Palmer in Chicago and Oxford, Ohio. According to Dan O’Connor, who will produce the special program, it will be "an essay on the meaning of what is happening in Mississippi." Although it will deal with the disappearance of James E. Chaney, Andrew Goodman and Michael Schwerner, it also will delve into the story of the more than 175 college students from all over the country who have gone into Mississippi for civil rights work this Summer, O’Connor said. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK N. Y. 10020 ' :• •• .• ~ • • -• f' ■ ■ ■ • ' < •• ' ■' t l i * = :i ■ ' Jr. f ‘ V .... . . < : . ..... . 1 . . . ■ • - i C . - ■ . , ; . • i 2 - NBC News Special "We will find out who these young people are, " said O'Connor, "what their motivations are and why they still intend to keep going into the state in spite of the dangers. " In addition, the program will include an ex¬ planation of the new Civil Rights bill and its meaning. (This special will pre-empt "The Lieutenant,") - NBC -TV PROGRAM HIGHLIGHT JUNE 27 - - "CHANEY- GOODMAN- SCHWERNER": An NBC News study- in-depth of the current integration problems in Mississippi. Frank McGee is anchor man. NBC-New York, 6/25/64 i 'JL. ' ■ - V V; 1 1 9 •• . bfi It IlJftf ©W” vriw bne 9*1 r. .-no. iler: 3 l^dw" t*ionno0’0 5 .tea io s ?!•;:“ n.t e3r4a srtt o3ni salog qoe>{ o3 bnstfni 1113b .snegnsb -xs rt:. sbx/onl Iajcvj ms'i^oig 9*13 tnoX3ibbB nl . 'xilrxsm all brr: II. Id add £ ‘i liv iO wen ©ril to nollsriBlq { . JnsnslusU 9fj7" tfoMS—onq IIXw l6xoeq?3 eiriT) - — YS SMUT, THOIJHOIH MAHOOHU VT-DGM - . .. : ” HSMHSWHOa -MAMaOOO - YSHAH " r;- '•iiielv.'o'iq nolle* dn&^nvo etld do cttqeb-rtl . nc;ii rxorions a •' esOoM jUiBnU . 'gqlsalselM - o~ - :'A^\d t'A‘ioY weW-.XIM ITALIAN ACTRESS DANIEL A BIANCHI TO MAKE TV AND U.S. DEBUT IN 3- PART ’DR. KILDARE’ DRAMA NEXT SEASON Italian actress Daniela. Bianchi, co-starred in the current motion picture, ’’From Russia, With Love,” will make her TV and U.S, debut when she guest -stars in a romantic role with Richard Chamberlain in "Dr. Kildare in Rome," a three- part drama to be presented on NBC-TV's "Dr, Kildare" series during the 1964-65 season. TOM COCHRAN WRITES OF ELSA MAXWELL Tom Cochran, co-producer of "The Jack Paar Program" (NBC-TV colorcast, Fridays, 10-11 p.m. EDT), has written an article about the late famed party-giver Elsa Maxwell as "My Most Unforgettable Character" appearing in the July issue of Reader’s Digest, Miss Maxwell made the first of her many appearances on TV with Paar in 1954. In the article Cochran writes, "Being different was the essence of Elsa Maxwell, It transformed a poor little fat girl from Iowa into the most famous hostess in the world. She hobnobbed with kings and presidents and international notables. " - o - NBC -New York, 6/25/64 ■ \ 1 3/ri T7i\ ‘ ••••- V.IJATl • ' 1 . ac ji . • . • • . (it rJ 0.’ , l.lr -J.S PJ ' Ifl Q ' 3‘ • ' ' ••• t- C7 • r mo-'i" , "(..jo aoltoa Jrrawo . • - 1 VU rj;X ,«r ■ c * \ -0 T-:i j o L-O^ri: q - <- ■ :ifisq »■ ,n)r 6; 53- "ex erM ..‘.ujb ; • /'■ ; iu r :v\- . :o j. o < : 0 • . • ■ *?.• ' 5 . ' r: j :j u 'n .• -i ns • stfcU . r r; ‘ ! o jr ' - rj. ■■'[•"/■ 2 1 3\ ' 'i ■ : X ; " ni 'is.': VT no asic ossqqp '.e;i 1 ? cr :'x . c ; : IJ.r>r . ■ . octnJ " .so CcfscfOj I.S K baa erJ tebJ- ‘iq bns ?? - o - . \d - .. NBC TRADE NEWS June 25, 1964 ROBERT T. HOWARD APPOINTED WNBC-TV STATION MANAGER The appointment of Robert T. Howard as Station Manager, WNBC- TV, New York, was announced by Theodore H. Walworth Jr., Vice President and General Manager for WNBC-TV and WNBC Radio. Mr. Howard was formerly Manager, National Sales, for WNBC- TV, a post he moved into from NBC Spot Sales, where he was an account executive in radio and television. He joined NBC in 194-7, and since then has also held positions in NBC's Sales Research and Sales Development. Mr. Howard resides with his wife, Joan, and three children, Barbara Jo, Robert Thornton Jr., and Gregory Lyon, in Glen Cove, Long Island, N. Y. He is a graduate of Romford Prep School, in Washington, Conn., and the University of Virginia, and a member of the Long Island Yacht Racing Association, the Sea Cliff Yacht Club, the Hersorff "S" Club, and the International Penguin Association. PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ■ ' 1 ■ : 0 "18 A r.j : t<*i JACK TRACY ROOM 320 from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 _ ENCYCLOPAEDIA BRITANNICA FILMS WILL ADAPT NBC TELEVISION DOCUMENTARIES FOR SCHOOLS, LIBRARIES AND ADULT EDUCATION CENTERS FOR RELEASE MONDAY , JUNE 29 Signing of a five-year contract under which Encyclopaedia Britannica Films Inc. will adapt National Broadcasting Company tele¬ vision documentaries and distribute them to schools, colleges, universities, libraries and adult education centers was announced today. The announcement was made by George A. Graham Jr., Vice President in charge of NBC Enterprises Division, of which NBC Films is a part, and Charles Benton, President of EBF, The contract gives EBF the right to distribute films of any of NBC’s documentary, news, special, religious and children’s programs. Newton N. Minow, Executive Vice President of Encyclopaedia Britannica and former Chairman of the Federal Communications Commission, speaking of the new contract, said, "The Britannica organization is pleased to extend the range of television’s best efforts to the class¬ room, the library, to adult education, and church groups. When tele¬ vision is good, nothing is better, and we think these programs are among television’s finest and most enduring hours." The first three NBC programs to be adapted by EBF will be "Cuba: Bay of Pigs," which won an Emmy award this year; "Birth Control How?" and "The American Revolution of '63," dealing with civil rights, which has won many major TV awards. (more ) Press Department, Room 320 .. i' O * • • ' 2 - Documentaries for Schools Dr. Patrick Hazzard, head of the English department of Beaver College, Glenside, Pa., has been retained by EBF as television consultant for the project, Mr. Benton said. Dr. Hazzard is chairman of the committee on commercial broadcasting of the National Council of Teachers of English and is editor of the "public arts" section of the English Journal. EBF, located in Wilmette, Ill,, is the world’s oldest and largest producer of educational films, filmstrips, and other audio¬ visual materials for schools. "We are consciously seeking out programs which were produced to explain controversial problems — programs which can be used in schools and in discussion groups," Mr. Benton said. "We feel that greater public understanding of the basic issues facing our country to¬ day will result from this kind of free discussion." One important aim of this close association of NBC and EBF is to reach more systematically and in greater depth the specialized audiences interested in the programs which might have missed the original telecasts. "The American Revolution of '63" has received these awards: A commendation by the American Civil Liberties Union, a "best network documentary" award by the National Conference of Christians and Jews; a certificate of merit from the National Association for Better Radio and Television; a Sigma Delta Chi award; a citation of merit from the Women's League for Israel; an award from the American Jewish Committee's Institute of Human Relations, and an award from the American Baptist Convention. EBF previously acquired distribution rights to a group of award-winning NBC "Project 20" programs that includes "Meet Mr. Lincoln," "The Coming of Christ," "He Is Risen," "Circus," and films in the "Wisdom" series of half-hour conversations with various distinguished leaders of our time. - o - NBC-New York, 6/26/64 tov.voa lo Jnertfisqsb risllsna edl lo b&erl Kbr ibssbH }'oi :*Tlr2 .'id r r'laJtveletf as C i3 \'Cf bonlsjoi nos :£d t .Bl tc oi-'. 1 ‘ rilBrio si MsssbH . :o .Cion;; >0 Isnol ■ //' 9rict lo 2 .cbooTtd I. ole/ • o no oeWIflUTroo 3 s 'Id' lo nclloec ’ sloe oil due;'* e.'l ,:c , oil.. » bfXB rial .: .'c ■ j . . smjJoL 31/ briB Iss olo 8 1 bliov? eri;J si i.III to:> . ■ . i .9 x>I .IS/ -o!bu£ •idiirfo bnB ’ll.? m v onb. o n* oubc/q '' . aloof! :a *xc I alBlao iBrrr Ibjjj bsoobo’iq siow rioldw srnB’igo’iq loo sni:499a i- auolosno© oib ©W ni bsau ocf hbo doldvx smB’isoiq — emsi'd-.; ,q IsiB'iovonl. rNo n ! / r jx/ •:;.e J asl sVT ,£>iss nolneS 1 * , anon x / bo: ni on 5 .-f. •cl Y*ilm;oo iuo snloni asjjesl ol/.cd art I 1c snJ < iBlsae ono olS.nq /r Ibs 1 . nc I88JJ0 alb e ■'• * o Ini f.//: ; i .: .' 1 si "2 :/o.s ‘to noil/ 008CB 38oX o .:Ir. ■ i. / o I ' 1,J b92llBl09CT3 9fio Iqsb «iel£9’i& ni briB Y-^J .oidB .:olc s'lom d/ra/ .Id bsaslm ev£d lri3lm ri' j*1w :b*i; on ©rid nl bee sot ni /cor/ - . al< coel9ct I sn - • Snowden lead" B tno£nU 8 alias did IIvIO r/oi*i9/nA add Yrf nollfit. o/'/io' ;sweL bna sn: InsIaxiO lo eonsialnoO l£/e:2.6d to.'.;; vu fciBWB 'y-iBlnsno/ . . 70*11 llaam lo nollslio & ib’iBWB IdO slIoQ. b// •> b ^ioJ.eIv/IaT briB oil rialw9l- ri£oI«x9m/-. -add moal jd'ibv/b /; 3 j C9£ _3l nol 30399,1 3 1 na/jcW * .o.r/:t/rA odd mo’ll brtBWB hb bnB t8noldBl9H namuH lo edndlctanl a'ssd-dlfru .ncldnsvno'O dall: lo qjjc-is 6 cl sld^l'i ncIlodl’ilL id boiljjpoB 233 arid fft r.nrF i * h, < M aix9*^I0:t " i«>8 H 3 1 1 1c »nlmoD 9f 17A NBC TRADE NEWS BRISTOL-MYERS , PHARAMCRAFT AND MAYBELLINE TO SPONSOR 1964 FULL-HOUR ” INTERNATIONAL BEAUTY SPECTACULAR M ON NBC FROM LONG BEACH, CALIF.; HUGH O' BRIAN TO EMCEE LIVE TELECAST FRIDAY NIGHT, AUG. l4 FOR RELEASE MONDAY , JUNE 29 Hugh O’ Brian has been signed as master of ceremonies for the 1964 "International Beauty Spectacular," to be telecast live on NBC from the stage of the Long Beach (Calif. ) Municipal Auditorium, Friday , Aug . l4 (8:30-9:30 p.m. EDT). ("Bob Hope Presents the Chrysler Theatre" will be preempted this date only. ) The program will be sponsored by Bristol-Myers Co. (Clairol Div. ) through Foote, Cone & Belding; Pharmacraft Laboratories, through Papert, Koenig, Lois Inc., and Maybelline Company, through Post-Keyes- Gardner, Inc. The full-hour special will climax a four-day contest among beauties from 46 countries and 44 states vying for the title of "Miss International Beauty" and a $10,000 first prize. The 13th annual international beauty competition will spot¬ light entertainment as well as pulchritude this year. Several lavish production numbers will provide the theme of this year's pageant -- "Beauty Through the Ages." Iceland's Gudron Bjarnadottir, last year's winner, will be on hand to crown her successor, climaxing a 10-day series of events sponsored by the City of Long Beach. Returning also to crown her successor will be Joyce Bryan, last year's "Miss American Beauty" — first choice among 46 U. S. entries. (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ' . • . ' . ■ : ' ■ ' ! aXrltf ' • ■ ■ . 1 .. 2 - 'International Beauty Spectacular* This year's competition, for the first time, will have a contestant from behind the Iron Curtain — "Miss Poland." O' Brian, who rose to prominence as TV's "Wyatt Earp," will be appearing on the TV special spectacular after a strawhat theatre tour as the star of "Mister Roberts." Currently he is in Hawaii performing a "cameo" role in Otto Preminger's production of "Harms 's Way . " He recently completed a star¬ ring role with Lana Turner and Cliff Robertson in the motion picture "Love Has Many Faces," to be released this Fall. The "International Beauty Spectacular" will be produced for NBC-TV by Gamut Productions Inc. with Richard Gottlieb as producer and Bob Henry as director. Wayne Dailard is executive producer of the program for the International Beauty Congress. o NBC-New York, 6/26/64 wSlJtl 9 ' OO C,rl£59Y alriT r: • - •■' .-i no'll j ■ o .• ■• :t ;;ru-:.v1' '0 o' J ' tv 'tq*3£>a ' 3 »VT ob oor;?nr nq otf ee. r. ■ v PC ' . 3o‘. K . O' 3 ■ r: Ofid oidO nX s.rori "osmBO1 h gi!..'nno‘i,xeq IIbwjbH nX ai: so yltfngm&D £ dsctelqmoD jjbW nold : , l. ai :r!d fc:-. a £-3X9*1 k d: 't39o.: ; ''n ej3ll ?■ •-C" '■ 1 1 j. r >£ - \i'j- .:X 1 X: it: r . 1c ojj:. *iq »’ 3 :J ' 'I 0 .■ \.,n:H . ;e*i ' • 1 0 • . : j T. 'ioof/ . ->d •• - . rnfi'ig - - Q- 4id\02\d t>-ioY W9H-0QM from the national broadcasting company Thirty Rockefeller Plaza, New York, N. Y. 10020 June 26, 1964 ROBERT W. SARNOFF ADDRESS TO EXECUTIVES OF NBC AFFILIATED STATIONS INSERTED IN CONGRESSIONAL RECORD BY REPRESENTATIVE OREN HARRIS An address by Robert W. Sarnoff, Chairman of the Board of the National Broadcasting Company, before a group of executives of radio and television stations affiliated with NBC has been inserted in the Congressional Record by Representative Oren Harris (D.-Ark. ). Mr. Sarnoff's address was made June 3 in Beverly Hills, Calif. In presenting the text for publication in the Congressional Record, Representative Harris noted that broadcasting has experienced the most dramatic development than perhaps any other phase of our activity. . . " He termed Mr. Sarnoff's remarks "an interesting address on the problems of the broadcast industry." The address dealt with the values of full and free competition in broadcasting -- free both of government and private restraints. Representative Harris is Chairman of the Interstate and Foreign Commerce Committee of the House of Representatives. - o - Prets Department, Room 320 . ■ . • : j In 3 English Mansions for NBC News’ Color Special FOR RELEASE MONDAY . JUNE 29 Margaret Rutherford, the noted English actress, will make her American television debut next season in a full-hour NBC News color special in which she leads an authentic ghost-hunt in three of England’s most-haunted stately mansions. The program, "The Stately Ghosts of England," is being produced, directed and written by Frank DeFelitta, with the telecast date to be announced. Production began last month. NBC News cameras accompanied Miss Rutherford and her party -- Stringer Davis, her husband, and Tom Corbett, London’s best-known society clairvoyant -- to the reputedly spirit-ridden mansions of Longleat, Salisbury Hall, and Beaulieu. "In additional to verbal testimony of dozens of reliable witnesses," DeFelitta said, "we have shot actuality sequences at each haunted house and attempted to entrap the ghosts on our film and sound tape. "While we cannot as yet guarantee any ghostly manifestations, we can promise an excitingly vivid and eerily beautiful excursion into a historical past that persists into the present and is responsible for a quite unique state of mind." At all three locations. Miss Rutherford is at hand to brief the audience on the legends and historical traditions which form the (more) PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020 . ■ , ; • - r . . 2 - 'The Stately Ghosts of England1 basis of the hauntings. Prom a ringside vantage point, she offers her personal impressions of the hauntings as they occur (if they occur). According to DeFelitta, Miss Rutherford is "quite excited" about the program. "She told us she didn't want to do anything to offend the ghosts, though, because she herself is a medium and very much believes. in them," he said. "Her role is consistent with the kind of thing she does so well. As Miss Marple in motion pictures, she has become an expert sleuth. As Miss Rutherford, she conducts our definitive ghost-hunt." At Longleat, the 100-room Wiltshire home of the Marquess of Bath, the Marquess himself was host to Miss Rutherford's party and visited with the party the actual "cold spots" and corridor where the family hauntings occur. At Salisbury Hall, an architectural gem some 15 miles north of London, Mr. and Mrs. Walter Goldsmith were hosts to the party. Their home is said to be haunted by, among others, the ghost of Nell Gwynne, who spent her happiest years with her lover. King Charles, in this stately hideaway. At Beaulieu, a palace house and. abbey dating back to the 13th Century, the Baron of Beaulieu, Lord Montagu, was himself host to the party. There the ghost-hunters explored two of the reputedly eeriest haunting phenomena to be found in England: the ghostly appearance of a monk in brown and an auditory haunting -- the sounds of monks chanting Gregorian liturgy. "The three mansions are representative of I don't know how many," DeFelitta said. "All of the people involved honestly believe in their ghosts. The program will provide an authentic look-see." (more) • . ' mo* • ■■ -*i •?, ' : - i 1 o 8 'loXasoru/: .. . r:t©;1 3 • . . : •. - ■ c ' no. ..i I' o :t : ■ , . J o' to i.n 9i it on lianoo si- elon nsH" . b: "8 s.i ni .-•svsXIecf dosm nr 1 . i o. lev ■ : x>b ' : "'-3 bni'l . „di..’jrf~d .. • ■■•j i; id in., 'ol • rfadJ [jooi* ■ ■ . n aaXM od daorf a . jsQ r r;r.: ■ ■ c >n- doc a ;• o uc ari ; \ot3i. 3 ' - tXvv . r;ooo :: osrf - 'ion v. . iv.7 51 e nos r;,9s l£njjd09; Xrioni as . f X --H oA . i ix«w lo ^aorlg Bodrtari ©cf od JbJtf 3 aX srrro4 • - ■- • • a sriO j. : . .s roi *!©'.• . . a* o . dr. I rf ned dnsqa orlw . \c. rB£ c *{ yl 9 cl i;‘e nd od ; : sr-:3mXfl eau .. ce.sdro;' t icv t uoi lueeQ Jo noirsi arfi ty.«jjjdneO rldfl • ■ • • >n'r. • rruol £.: emoiir 1c snXdn.csrf d<. .uvos s .j — s ' • i." art y-sod Mjjjb rt.c Lnc nwoni'J ni >/noi : a lo sorusis© —qe .v ncl'cogsj' snXdaBrfo a:.'rfom lo ' of) ©vJ ■ a* . s no tanam aenrid sffT" Tso yJc :©no .: c i >v.aX* J. jn : o r, o IIA” . f>Xf-> Bddll9?9(I " ^nrr.: v . or-oJooI oid'sndtB res o£Xvo*v.q ; x i\, nsn^o-, , an? . adsorig iXarfd cit (sTO/r ) 3 - 'The Stately Ghosts of England* DeFelitta has a long list of TV credits. He produced, directed and wrote "Emergency Ward," an NBC News special presented by "DuPont Show of the Week" last season which earned an Emmy Award nomination. This past season he wrote, co-produced and directed "An Experiment in Excellence," which last month won the National Education Association's School Bell Award, and he produced and wrote a segment of "The American Revolution" -- both for NBC News. In April he won the Writers Guild of America Award for best documentary of the year for "The Chosen Child," another NBC News special. Miss Rutherford won an Oscar this year as "best supporting actress" for her role in the motion picture "The V, I. P.'s." Joseph Harsch, NBC News correspondent in London, will introduce "The Stately Ghosts of England." NBC-New York, 6/26/64 fbeojjbortq eJl ,eJtbei9 VT lo $8JtX snoX s a art 3BddiIe’59CL. • t rzs H tbT[flVJ onsa ; • l ■ " . ■ • - )aso.? u-": ■" !!: 3- oritf lo ;vorf£ ; . y< ' sritf now rftfnom tfafiX Mt9 i9Xl90xS nf etnoflrl'isqxH nA1 fA XXoS XoorfoS a 'xioiciBloo&eA noXdBouJbj nl .-■'•■■ ■ 'r> ‘j.ol iJjc.--' - unolO:jXov oH nf:-. . X _ eiiiA orfr” lo axierrr^ea 1 - ! MW . ' I J . ' ' . ■ .■■ . . ' • • X -osc u c • ••{ : :./! 1 i, ns dIl:.'. .r ; c [Q .k.T" ol 9/W 1/ ~fl ; I'.iOQC " v: •-*. • -?v J *1 30EO rf5 no <1 l •' ' 'WoflJjJ'H 88lM '.sMj: V or4'!’1 s'.jj jolcj noitfom stf: ni el. 01 isri *xol ‘'aasnaoi ■ ‘ ■ • • ' - aefaorfO oriT" 9crbo*i;tnJ - o - t5/ioY wsM-OEH *★★★★* NBC NEWS ELECTION YEAR 64 June 26, 1964 NEWSMAN NEWMAN NOTES NOMINATING NOMENCLATURE NUANCES "it is wise to be prepared for the language at the party conventions," says NBC News correspondent Edwin Newman, who will be floor reporter at the Republican National Convention in San Francisco. Here, in part, is the second of Newman’s three exercises in "toughening the listener for the conventions." The exercises are being broadcast by NBC Radio’s "Emphasis." . . .The word "great" is used so often that much time and money could be saved if it were simply understood to occur before each noun the speakers employ. There are other speech customs at political conventions. One is that it is bad form to speak of the United States wherever it is possible to speak of "these" United States. That places the emphasis on the individual states rather than the federal system of which they are part. In this connection, some states like to refer to themselves as "sovereign" states, even though they are not sovereign and do not have such attributes as the power to make war and to conduct foreign affairs. (more ) i '■ , e t 2 - Edwin Newman Let us proceed to the nominating procedure. It is not thought proper merely to say that somebody has been nominated. He has to be placed in nomination. Thus in I960, we had Governor Paul Fannin of the great state of Arizona rising on the platform for the purpose of "placing in nomination the name of a great American as President of the United States of America. "That is the full orchestration, even down to the redundancy of placing in nomination a name. Often in nominating, use is made of alliteration. For example, in i960. Governor Mark Hatfield of Oregon nominated, or placed in nomination, Richard Nixon, and described him as one who had demonstrated courage in crisis from Caracas to the Kremlin. Hatfield produced four hard C sounds there — courage in crisis from Caracas to the Kremlin — and plainly exhausted himself, for the best he could do after that was to say that Nixon also had earned the affection and respect of millions from Ghana to Warsaw, which was not alliterative, and did not rhyme, either. NBC- New York, 6/26/64 , S>9900*iq 3 JJ dsJ ■:.. r -.rit b9dxniJTiofi fi'r • • 'w ^br-cfsinoa Xro'd -££?, od s.X -rt 'isqonq dri>fJor . *.c. . nX , ■ o i_ x ni d<;riosf q” to 93oqTJ q ©rid 'tol r^oldBlq arid' .io ;inialT: BnosiiA “! bed n* srid ’10 t. :; d-xl ?.£ nBoiisr-'’ JB9TicL io 9 fieri 3tf'd noXdenlmc ; • od ••• n vs , 'O. ssrfoio X X jj ©rid • f . ec jtiamA lo ssde: . fP'-.-A -7/ . ' . fib XOBlq ■ o V' Oil f'i • . /••• io*? .nolde . : DB.r *xo <&7 dsni MbM ♦jomsvoO ,OdPI nl ts Iqmz) b. 3d o. . r ) a; r;i.ui l 3d: • - ?&.c bne t : oxjtK £>Ts:rio.tH tno±dsnImon r t ; J •. ' - j X abnuoa 0 .Merl mol bepnbo* ofld 7' tlsaolrl Mdauerfxe ylnijBfq fens — nJtlraa'iJi arid •< ■ : o l . d ;e 3 od bsv« derfd . ■ cM«.\d t; o : wdr4- ★ 1 [>B £ ★ ★ \ cr / ★ ******** NBC NEWS ELECTION YEAR 64 June 2$, 1964 IT'S NO SECRET' By Reuven Frank, Executive Producer, NBC News Convention Coverage Whenever anything works, people want to know what's the secret. For a nation whose ancestors were distinguished for their willingness to expend perspiration and viscera, we are obsessed with the notion that behind every success there is some piece of magic, some incantation. What’s the secret? What, for example, is NBC’s secret in covering conventions? The coverage was successful, so there has to be a secret. I am sorry to disappoint reporters, editors, competing media and my brother-in- law, who believes I never really earned an honest dollar in my life, but there isn’t any secret. Or, put it this way: the secret is good people who worked hard -- enough people, well-trained, supported (but not dominated) by the best technical equipment money could assemble and ingenuity could devise, but just people. The conventions of 1952 were not much of a success. So far as NBC was concerned, we got the audience; somebody else made the reputation. And television generally was basically in showbusiness. Press releases bragged about how many miles of wire we were using. We talked about split screens, walkie-talkies and creepie-peepies. And (more) . , ■ ... : ’ • : . M * < . f ■ , ’■ -.*1 i" rid 2 - Reuven Prank we fed the audience our pictures without saying what they meant - or, in fact, trying very hard to get pictures the politicians didn't want us to get. The change began with the 1956 conventions. That was the year that Chet Huntley and David Brinkley were brought together. Their contribution should not be underestimated, but there were other factors, too. Chet and David themselves are very emphatic about this, not only in public, but in private conversation. We were still bemused by split screens and miles of wire in 1956. But we were beginning to realize that the convention story was not anchored to the speakers' rostrum or even the convention hall. The full story was to be found in little corners and shadowy places where klieg lights and camera had not until then bothered to infiltrate. So we began to put our cameras in strategic places outside the hall. We decided that the crowds themselves, rather than being an unavoidable nuisance, were a part of our story, and we planned our coverage to include them. We put cameras on platforms so the crowd became the subject of the picture instead of an obstruction. Thus cameras became tools of journalism -- live pencils and typewriters . Above all, we developed our own information service -- an internal, private method for getting background information first that left us free from dependence on newspapers, wire services and the like. We were an independent news medium and started to act like one. After the 1956 conventions, we at NBC News were committed to this view, and the planning sessions thereafter maintained it as the goal to be achieved. By i960 we had a reporter assigned to every major state delegation -- not on a casual, hit-or-miss basis, but involved to the point where he could tell us the various .moods of delegates and had a good idea of how the votes were swinging. (more) tfO - dr.js ' yorid dBriw ~-ibv..v: duoridiw sonu* *-q nr/o sons/' be • srid bs'l s\ ft .deg od aj ■ : . sew ' '" .an • o diw • ■• u 3dT ,4i9ri^©go^ dri§uoicf 919W ysItfotTfl btvstl JbnB *• r-Xdm/H dsrfO dsrfd tsij :>doje2. *29rido otlsw 9*2 or! ^ dud .fcsdflffl ildas'isb/u; o?i don JbXuorfs no idud-ndrioi i~"' :'on tfcXrid du ode o*d-:riqjno y .rv sns 39vlss»'rjsrid Jblv£C X>n.o dsriO .00 * n ' . 10 sdjs ' .q • dud toJ‘ C<.rq a, of w Jo 89lXm has snosaos tfjjlqa yd fcseunscf IXXda 9*29w 9W £ nc ! no - v . . _ d ; ; i •‘ : a ■ .. q , ..dr da bns -291 too e li:l on .. I ?d od a ' yr< ‘sliw sbladu* aeoelq oX^odsnda nl a or, -o suo ~uq od nag sc sv/ o2 . ' ,3 or. iC". * • 3- ' d: I-. ' COUlDfli Od . 'VO and .noldo do nu 2c f.-eadani: 9nndoXq sri 1 2o dosl.du- and mi boo ., -isd i:iv :qy. ■/■ t £. .-•nsc ov. r — ■•■ •io ,r;ci. o Blood am609d asi9f.i65 lIf'ms-+ot j a — sc.::7»29G no.. no In. nw o nnc Jb: aolsvsb sw tXJjs svodi ' '' ' ■ : . ■ • 6d . £< l •• : ■ ■ ■ ■■•..'. d€ fT V.-dd sri w >1 CECVI rts tanoXdn9vno tcQI c id nod'lA ’ ' '■ Vj yns\ 9 c ; fc:> osdooqs’i £ bed sw Od£I y3 . svslrfoe od od Xfioj bsvlovri di. i ,-:i:3£d eni t-no-ddd tI«i/E30 .0 no den — noidegsl >b sdude cot - Ijd • ibopn . suolrusv -..'d on lied bluoo sri 9i9r.w dnbeq orid ci 3 - Reuven Frank Those men rarely broadcast. It was not their job. We had our floor reporters -- men like Frank McGee, Merrill Mueller and Herb Kaplow -- roving about and each covered by two cameras, one that followed them at ground level and another focused downward on them from the high positions. We had our remote crews stationed in places where important events could be expected to take place. Sander Vanocur and Ray Scherer reported from downtown. Every possible candidate had a reporter who knew him and stuck to him. We covered the convention story for views. It’s the simplest secret in history. For the first time, too, we had Huntley and Brinkley inside the convention hall in a booth overlooking the assembly. In 1956 they had been in studios and outside the halls, watching television monitors. The monitors are still there, but they can also see the delegates. Being where the action is makes all the difference to a reporter's attitude. This is news, the business he was trained in. And it worked. The executives knew it worked when they saw the Nielsen ratings. Chet and David knew it worked when people started crowding for their autographs. But I was the producer. I was the first to know it worked -- that it was working. The hundreds of people started working together. All the thousands of individual components jelled. The unified effort gained momentum until I knew that nothing could stop us. Our reporters, cameramen, soundmen, technicians -- the whole NBC News Team -- pro¬ gressed from good to better to best. Everybody gave 125 percent of his best. It was the most exhilarating experience of my professional life. In 1964, the elements we will be using in our convention coverage will be at least as good as they were in i960, and some may be a little better (improved portable cameras, for example). But we are relying on the same old result. Why change it? - o - NBC -New York, 6/26/64 •- ■■■• j. u asv ;gr _ • c. bsri jW .dot riled J 1 on sew H vdaeotaoid ylen&y mem oaoriT : . ■ ■■; ■" EX J . ' C — a Id 9 no ts£i©xn30 owd v.cf banevoo ri0£9 bn£ z ./ids ani:voi — wolqsJ . ; ■: j - ■ j sriw eeoslq n± bsitoldsda awoio Gdomei iuo bad ©W .snoidbadq rigid ©44 Dfis ‘iJLfooneV i9bns8 .scslq e:: ri od £>9doaqx9 ©cf Miroo ednsva dnsdiognu £ e :rl ed ablbnsd el r.:83oq v ivd .nwodnwob x.xi*: t adlog* c i9i9fio3 Y'l noldnavnoo rid bant ■ ©W .mirf od 'afojjds bnc xnirf v/srn/ orfvr ledioqai . ;iodalf: * • bsio . ■ • daelqnila ©rid i 1 dl . s*je.rv • ol \;iode . r' : . drtJ ' t . jrfd c^QI ftl .ylcfneas e>rf4 ■ : . . 6 allBfi 3 ■ t ££ X 9 ' . ' . tnorn : ■ 9 - 8©dBm si noldOB ©rid 919f ' : \ bent&i3 s 3W eel 89er:l‘2ud ed:< t8*:©n ax a ±43 51 iIGEIGjCK- 9fW W£S 0#1OW -11 W9fDl 89VlctX;09X3 9riT ilsrid ibl §/il bwoi o '•■ i : . 9riir bsoliow dl wantf bJtvaCI bits . ■ - . • I . ftl .eriqsisodflfj • .gnliriiow tsw d.r d srid -- boo/iov 9 rid II A .ivf?9gcri ^nxriiow i'iJ'ssjs elqoeq Jo abezbnnri 9 riT . J Cl© . • I Jublvlbni lo 8bnsajjorfd 'C->r- 1 >0 . axj i'no' .yCridorr d.urfd v/enri I lidrnr mx/ri ££>•:;> i axislolxirioed tn9fflbnx/oa . : . ■J 10 dri9oi9q 521 9VBY -,;boriy, tgv3 . dssd od leddeef od boo? noil bsaeoi? ' -cl i Bno J: aloiq .n lo ecn.^iiaqxa gnldBisIiri.'.© daom 9 rid saw dl . d a9fl - . t f XI. - ■ ’• ■ • I ;i. */. bnc , 'Jc • n. '•iovx-\3dd sc. boo?' s da cal' ds . r iliu sgsievo: . ( 9 J m©X9 10I ^eaiGinsc oIcfBdioq bevoiqxnl ) leddeef elddll I JACK TRACY ROOM 320 2-x-h NBC TRADE NEWS June 29, 1964 NBC -TV’S "HUNTLEY-BRINKLEY REPORT" IS ALMOST SOLD OUT FOR THE 1964-65 SEASON WITH NINE FIRMS BUYING 52-WEEK SPONSORSHIP IN MONDAY-THROUGH-FRIDAY HALF-HOUR SERIES The "Huntley-Brinkley Report, " the most-watched news program in the history of television, is almost sold out for the 1964-65 season on NBC-TV, it was announced today by Don Durgin, Vice President, Television Network Sales, NBC. Nine advertisers have purchased 52-week sponsor¬ ship in the half-hour news series telecast Mondays through Fridays (7-7? 30 p.m, NYT). Since its inception in 1956, the "Huntley-Brinkley Report" progressively has dominated the television new3 scene. It has been honored with more than 30 awards, including the 1964 Emmy Award, the program's sixth consecu¬ tive Emmy, The program, which features Huntley in New York and Brinkley in Washington, was, for seven years, a 15- minute program. In September, 1963* the program was ex¬ panded to a half hour. Statistics show the "Huntley-Brinkley Report" reaches almost 10 million U.S. homes each evening, a million homes more than the quarter-hour program reached the previous year. (more) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ' I 'S'lT, '■ . ' . • , f ' • ... ■ , ' ■ *jo .. :••• . . • .. ■ ' r ul ■ 1 fid t n| ql rta lOiaivsXe f er MlfDOb efiri M/avl a a 3riSb*iq I J‘ 7 3. ,1 . \ 4dC'I £• ;:v T'ftffiillSM' .• / . . ■ ■ • • • •' f 1 , ; : ■ /. •. l .iri - oi . r r. . ' • if n 2 - tHuntley~Brlnkley Report * The "Hunt ley -Brinkley Report" is administered by a world-wide news staff headed by executive producer Reuven Frank. The nine advertisers include Block Drug Co. (through its agency. Grey Advertising), as announced pre¬ viously, and Aluminum Co. of America (Fuller & Smith & Ross), American Chicle Co. (Ted Bates & Co.), American Dairy Assn. (Compton Advertising Inc.), American Home Products Corp. (Ted Bates & Co.), General Cigar Co. Ince (Young & Rubicam), John Hancock Mutual Life Insurance Co. (McCann-Erickson) , Standard Brands Incorporated (J. Walter Thompson) and The J. B. Williams Co. Inc. (Parkson Advertising). - o - NBC-New York, 6/29/64 ai V'id-oSI T t^nuK'* ? JT .s&iea'*! ’■ ' 0 r •■ ‘ : . ' jnl - >/ v? £ ^one^B ecH :,' jjo^ r;) • ' ■*' • • -*•■' ■■i . '■ ■ :o iB'i ■ , dD .. ffso-sc ?r*' :-' ■ .0 bf ; :f - C. j ••■ " t • ; .. - ■ ■ •■- 2V‘. t>tac f . M-C NBC TRADE NEWS June 29, 1964 HUMBLE OIL TO SPONSOR REPEAT OF »U.S. #1: AMERICAN PROFILE' "U.S„ #1; American Profile,” a full-hour NBC News color tele¬ vision special filmed along the historic highway stretching 2,383 miles from Fort Kent, Me., to Key West, Fla., will be repeated on the NBC-TV Network Thursday, July 2 (7:30-8:30 p.m. EDT) * Lou Hazam wrote and produced the program, which was first telecast March 29, 1962, and won a bronze medal in the TV documentary category in that year's Venice Film Festival. Van Heflin, starring as narrator, appears on-camera in the show's segments devoted to Fort Kent, Washington, D0C., and Key West. The program affords nostalgic glimpses of America's past, and human interest stories of life along the highway today. There are scenes of Maine Lobstermen, a Sunday in New Hampshire, Boston's Old North Church, modern submarines in Connecticut, fox-hunting in North Carolina, and much more. Roy Garner and Thomas Priestley directed the program. Dan Karasik was associate producer. The Humble Oil and Refining Company will sponsor the program, through McCann-Erickson of Houston. - NBC-TV PROGRAM HIGHLIGHT JULY 2 - - "U.S. #1: AMERICAN PROFILE" — Van Heflin narrates an NBC News special filmed along the historic high¬ way stretching from Fort Kent, Me., to Key West, Fla. (Color. Repeat.) - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK . Ji. X* *. ■ 2.X0.1& . >©r- •' 1 ■&. -:i* n*. j-'dm .... ■ . . :jO :T Yjli. *t t^r>h3qr;fi£ toovr j f: .O't :SH - ’ • rj :i . ■ ‘ •; Fi ; 1 • *> Yvm ;• ^i:hO! 1 -it) •••: VT-^an * v : sun " r f ■ - u:^ OTOfl^i uaoiot-.a :i i ,r.u" ■ trf ! • ■ 1 NBC COLOR TELEVISION NEWS June 29, 1964 RED SKELTON TO BE GUEST IN FIRST OF FIVE NBC 'DANNY THOMAS SPECIALS’ IN 1964-65 SEASON; OPENING COLORCAST SCHEDULED FOR NOV. 13 Red Skelton has been signed as a guest star for the first of the "Danny Thomas Specials" on NBC-TV Friday, Nov. 13 from 8:30 to 9:30 p.m. NYT in color. The hour is the first of five color specials which Danny Thomas will do for NBC-TV during the 1964-65 season. Danny Thomas will not only star in the color specials, but will take part in the production of the shows, which will follow a variety of formats, ranging from comedy to drama. The five specials, as announced, will be sponsored by Timex Watches (through Warwick & Legler Inc.) and Consolidated Cigar Corp., makers of Muriel and Dutch Masters cigars (through Papert, Koenig, Lois Inc. and Lennen & Newell). The second color special will take place on Thursday, Dec, 10 from 8:30 to 9! 30 p.m. NYT, Cast and format will be announced. The Nov. 13 "Danny Thomas Special" will preempt "Bob Hope Presents the Chrysler Theatre." - o - PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 1 •: m - • • •’ , ■: ; ■ -r- . . .. f < i : • ' -i • . ... : J • . • ' • ■ • ;• 1 ■ , . • ~ la i . • ..... . *• •, NBC TELEVISION NETWORK NEWS June 29, 1964 - SUMMERTIME ENCORE - ; ’DuPont Show of Week’ to Repeat 10 of Its Most Popular Programs i - - - - - - - - - I Ten of the most popular offerings of the "Du Pont Show of the Week" during the past season will be repeated on the NBC-TV Network this Summer. The weekly series will be telecast Sundays starting July 5. from 10 to 11 p.m. EDT. "Holdup!," a comedy-drama starring Hans Conried and Hal March, will be colorcast Sunday, July 5. Robert Van Scoyk's original teleplay concerns a million-dollar amusement park robbery. In the comedy, fate and their own inadequacy conspire to snare the plans of an accountant (Conried) and a safecracker (March) to rob Historyland, a lavish amuse¬ ment park, of its holiday gate receipts. This Talent Associates production was first telecast Sept. 22, 1963. "The Last Hangman," starring Ed Begley, Finlay Currie, Noel Purcell and Clive Revill, will be presented in color Sunday, July 12. Ernest Kinoy’s original teleplay is a drama of aged Irish Republican Army veterans who plot an assassination. This Directors Company production was first telecast Sept. 15, 1963. An NBC News special, "High Wire - The Great Wallendas," will be telecast Sunday, July 19 (black and white). Creative Projects, NBC News, produced this behind-the-scenes look at the world-famous circus family whose high-wire act has been dogged by tragedy. The original telecast date was March 22, 1964. (more ) PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK ' ■ ■ ’ ' • : ' '■ 2 ’DuPont Show of Week’ A suspense drama about a near-perfect jewel theft, "The Takers, " will be colorcast Sunday, July 26. Walter Matthau, Shirley Knight and Claude Rains star in this original teleplay by Jacques Gillies. A Directors Company production, it was first telecast Oct. 13, 1963. "The Silver Burro, " a comedy drama of the Old West starring Ray Milland, will be telecast Sunday, Aug. 2 in color. The script, by Bill Deming and Allan Sloane, is based on a true story of the Idaho hills in 1885. It is a Talent Associates production, first telecast Nov. 3* 1963. Titles of the five additional programs in the series will be announced soon. — - NBC -TV PROGRAM HIGHLIGHT JULY 5 - DUPONT SHOW OF THE WEEK: "Holdup.’" — comedy drama starring Hans Conried and Hal March and dealing with a million-dollar amusement park robbery. (Color. (Repeat.) _ _ - o - NBC-New York, 6/29/64 . ' - ■ ... J 9 ' • TO V. -.:3 * & r. : ' 7 ■ M *i © ■’/ X f: vl « 'r' • X.rjT, ,v *tu8 daSOTLOlO?' ©d XX 2vj " . y- ■ £ , vsleo.i n ’• ' r • -• n - os r.c o I^v' y ?• • • do:; o - ~ 0 ~ia /• .ebQx %ii xsda de©W blO ©rid 'to srasib ^b9inoa < . ,:d 'to v; a ea'ic s ••-.> a d :X t n:.I' a I .. '£ i ' desoel© • deri il tnc .dotfbo.. isdelooaaA dn© I sT s rl XI VS .'-v - X Iliv: r si 168 srid :ii &..■>' -*30*13 lenoldloos ev Ir ©rid lo aslcr tT :o-. ■ . • .•••■'' •" f .£‘15 tfjstnoo -- iXSIStV' 3HT ' W01I3 TUCHUCI n - -.t ^aii.Bsb b tb r.opx: • ' • X b.ns *I-inoO .-msH gri.'TraMr wmB aBlXob-noiXXiin s ( . *; ssqe H) , j :< w^i-i-oavr *★★★* JACK T R A C V ' ROOM 320 2-X-H NBC NEWS ELECTION YEAR ’64 June 29, 1964 SPECIAL MAILING ON NBC NEWS COVERAGE OF REPUBLICAN NATIONAL CONVENTION This special mailing contains stories on NBC News’ coverage of the Republican national convention, which opens Monday, July 13, in San Francisco. The stories are: -- Forty-five news programs originating in San Francisco will supplement the convention coverage. -- NBC News will cover convention with staff of 650 and record amount of equipment. -- Western Europe will receive convention news daily via satellite transmissions. -- Biographical feature on William R. McAndrew, Executive Vice President in charge of NBC News. -- Forty years of convention broadcasting seen in retrospect. » : 0 . j . ' ; . *.i it po lo dm/oiDss S j *★★★★* NBC NEWS ELECTION YEAR 64 June 29, 1964 45 SPECIAL AND REGULAR TELEVISION PROGRAMS WILL ORIGINATE IN SAN FRANCISCO TO SUPPLEMENT NBC NEWS’ COVERAGE OF REPUBLICAN CONVENTION L. . . . NBC News will supplement its complete coverage of all sessions of the Republican national convention in San Francisco with 45 special and regular television programs which will originate in the convention city. These additional programs will total 22 hours and 40 minutes. Preceding the opening of the convention Monday, July 13, five daily half-hour specials titled "The Republican Platform" will be tele¬ cast Monday, July 6 through Friday, July 10 from 4:30 to 5 p.m. EDT. The July 6 program will cover the arrival of political figures assembling for the Republican platform committee meetings and will pre¬ sent interviews with Representative Melvin R. Laird (R.-Wis.), the com¬ mittee chairman, and with some of the Presidential candidates, key Republicans in Congress and business and labor leaders who will make their views on the platform known to the committee. The July 7-10 programs will carry taped highlights of the committee meetings, showing the principal developments. NBC News correspondents Chet Huntley, David Brinkley, Frank McGee and Elie Abel will take part in the five programs, with McGee concentrating on domestic policy planks in the platform and Abel on foreign policy planks. (more) eajujoeh gvia aAioa-io ev* m Oil bnr- Eiuori r* IbJo* Illvr eflungo0M ■ 2 - Convention Programs Convention City, " a full-hour special in the "Campaign and the Candidates" series, will be telecast Wednesday, July 8 (9-10 p.m. EDT) . A major part of the program will be profiles on the two leading candidates for the Presidential nomination. Senator Barry M. Goldwater and Governor William W. Scranton, including an evaluation of their chances and reports on their campaign activities. Huntley and Brinkley will be anchor men of the program in which Robert MacNeil, Sander Vanocur and other NBC News correspondents will participate. Film, still photographs and drawings of Goldwater and Scranton will be used. "Republican Convention Preview, " another program in the "Campaign and the Candidates" series, will be telecast Sunday, July 12 (6 : 30-7 s 30 p.m, EDT). It will be sponsored by the Gulf Oil Corporation, which has purchased complete sponsorship of NBC's television and radio coverage of the Republican and Democratic conventions, and the national election. The preview will assess the various candidates' strength on the convention eve, with a briefing by Huntley and Brinkley, anchor men of the program, and other NBC News correspondents on what television viewers may expect to see during the convention sessions. Interviews with some of the candidates are planned. The program will include a tour of NBC News' extensive facilities for covering not only the official proceedings but also the developments behind the scenes. NBC's reporters on the convention floor, with the candidates and at other key locations will explain how they will carry out their assignments. The seven specials will be produced by Chet Hagan and will originate in the Cow Palace, the convention site. (more) v,.~. • v ' ■ '/ ■ ■ l ■ : '■ - '7 ■ • 'i-JOc . - o vi Tf 1 , , . ' .• : 0 r o f. Z6; 1 ; '■ ' . f. e ■ ' I r. ’ v • . i . " . ‘i ~ • . h: 7 7 I o; •: - 7 ' ■ 'io- • ' ' ' ■ ■ ,r I. . c .-If \» so er J J.o .f.iOB rfti ' , ' lII'w • ' . ’ . , , . . . 3 - Convention Programs Two other programs will be telecast consecutively with "Republican Convention Preview." They are a special edition of "Sunday" (5-5:30 p.m. EDT), which will relate the interesting incidents in con¬ vention history and show the distinguishing characteristics of San Francisco, and an expanded edition of "Meet the Press" (5:30-6:30 p.m. EDT). The "Huntley-Brinkley Report" will originate from the Cow Palace for two weeks (Mondays through Fridays) beginning July 6 (except Wednesday, July 15, when the convention is scheduled to start at 4:30 p.m. EDT, and continue into the evening hours). The "Today" show will be telecast live from the Hilton Hotel in San Francisco, headquarters for the Republican Party, the week of July 13-17 (7-9 a.m. EDT), Frank Blair will present news reports directly from NBC News* Convention Central in the Cow Palace. "The Saturday Report" will be telecast from the convention city on July 11 and 18 (6-6:15 Pom. EDT), The four weekday news programs also will originate there during the week of July 13-17. They are: "NEC News Morning Report" (10:55-11 a.m. EDT), "NEC News Day Report" (12:55-1 p.m. EDT), "NBC News Mid-Afternoon Report" (l:55 to 2 p.m. EDT) and "NBC News Afternoon Report" (4:25-4:30 p.m. EXT). - o - NBC-New York, 6/29/64 ridlw ^XsvXdjjosonco d . - ' tediXIlv amBigoiq lerid ->wT lo noMlbd IsXoeqa B 9*16 noO aso *Xdnq9H' to o al atnsbt ' . ns8 lo> eo ids .tied ob*i Brio gnlrisJ . a bus vxodalri noidn9’ i < N8'a9i? ©dd ds err' lo nolctXbs b9bn&qxs no bn& «ooald • (to; w'oO e .13 nr . ' ©doni-gdio XXiw "dnoqeH ^sX^iniTX1 -Y- rdnuH" sriT box: ) o ^.L.i©9w ©rid gnXuib 8*i9rid XXXw oaXa BraBigoa . ! ,m. fi XX-ccsOX) ”d«ioqefl gnlmoM swell CaMH :9i6 ^9rf o ;. f; 1 M ;oco/i noo . ledlA-b 7M sw©W OC .. .m.q X-cicl:§X) '* dioq9: . (?• - t . , q 0£:4-:-I T4 'At *★★★★* NBC NEWS ELECTION YEAR ’64 June 29, 1964 - — - ON TO SAN FRANCISCO! - - NBC News to Cover Republican Convention from Gavel to Gavel With Staff of 650 and Record Amount of Equipment NBC News will cover the Republican national convention — from the first wave of delegates arriving in San Francisco to the final burst of oratory — with a staff of 650 and the largest amount of technical equipment ever assembled for the reporting of a single news event. The gavel^to-gavel coverage of the meeting, which opens July 13, will be preceded and supplemented by more than 40 special and regular news programs originating in the convention city. The coverage, on television and radio, will be sponsored exclusively by the Gulf Oil Corporation. NBC has built four complete television studios and control rooms in San Francisco — the equivalent of almost half the broadcasting facilities in NBC’s headquarters in the RCA Building in New York City. Three studios are in the North Exhibit Hall of the Cow Palace, where the convention sessions will be held, and the fourth is in the Hilton Hotel, the Republican Party's headquarters during the conclave. NBC has 10,000 square feet of working space in the North Exhibit Hall and an additional 10,000 square feet in an adjacent building. William R. McAndrew, Executive Vice President in charge of NBC News, will supervise the extensive operations from the master control center. He will be assisted by Julian Goodman, Vice President, (more) ' t — i * e i ■ ' . ■ ' n 2 - On to San Francisco! NBC News, and Robert Northshield, General Manager, NBC News. Reuven Frank will be Executive Producer of the television coverage and George Murray will direct it. Huntley and Brinkley Anchor Men In a glass-enclosed booth overlooking the convention floor, Chet Huntley and David Brinkley will be the anchor men of the. television programming, performing the same job for which they won acclaim in 1956 and i960. Characteristic of the expanded facilities this year, their booth will be three times the size of its predecessor, allowing more camera movement. Greater mobility will facilitate the entire coverage. NBC’s technical innovations will include "walking TV stations," portable tape recorders, black beam sound, and a new "crash" mobile unit which is a complete transmitting, receiving and recording station on wheels. Developed expressly for use in the 1964 conventions, the "walking TV station" combines a small TV camera and microwave transmitter in a pack unit which the cameraman carries. The unit operates without the heavy equipment normally associated with microwave transmission. The portable tape recorders, weighing less than 100 pounds, will make possible the taping of pictures and sound at the scene of a development away from regular camera positions, and should prove especially useful when working in crowded places. Black beam sound — a system for transmitting sound using invisible light — will give NBC News two additional audio channels from the convention floor. It consists of an FM modulated transmitter , which a floor reporter carries, and a telescope-like receiver placed at a high point in the convention hall. The transmitter sends out ultra¬ violet light rays in all directions, and the receiver picks up the light, amplifies it and converts it into electrical energy. (more ) ' ' j 0. ■; * 8 d*X9doH Jbn£ vaw9tt 09CM ' / I ,■ f S . ' *d fill ,vi: 3 o?n lib XXiw yrnnuM 9£"ooX n?M i yeMn - dn9 s«fjIooJ:**9vo rfdood bssofona-aaBls a qX ... • brts yeldnuH dsriC ’ , . ■ 19< . = '.. . 'o-'vyooq flolalvalsd Bdi ■ ■ ■ - a l ur - . . . q ;3dJ to :r. .9 XU foot . . . , . dnsrnovom sionuso •9'iom aniwoi'Xi ■ : J • : t* (dllldaffl ' toe 1 ■ £ II mold Bvonni soli . . i ws 0 Bid t anefcoooon 9 ilaariw no noldads snlbnooeq 5ns gnivisoen ^gnlddlraanBad 9ds|qajqo & aj ■ • ■ . . . ioc c r ■ • 3 ■ . ■ sqolsvsd .-■■so VT lima £ asnldmoo oJdi; aqo , ■: . 0 nsmisoo, w si’-' :Joi riv; dir; rfosq £ no ■ w >aaa - . . . " ■ aaol snlrigi 9w ^a*i9 9 s . ■ oq s d ■ • ■•! • oXj- ' i: * tano i-tficoe jsnor 5.11 mo'll yfiws dnomqolovo.e 90£lq t>9bwo*xo ni gni^iow nsrfw Xulosu yXIfilosgas ' bmuos snlddjlpsnsnd rtol r.odsya £ -- hnuoe mfisd j-obIEl . ■ . • • y.'.O 'J Vi .VtO Oil fl 0 tevisosi 9jlll-9qoo3eX9d b bos :o *19 7 1909" 9V'd Ml£ 1 3 ‘tol dc-9*'iib XIb f1 syjsn driyiX dslofv 3 - On to San Francisco! With regular portable radio equipment, each network is limited by the Federal Communications Commission to four audio channels from the floor. But black beam sound does not require FCC licensing. NBC, therefore, can equip two floor reporters with black beam transmitters and select sound — for television or radio — from six channels instead of four. The new "crash" mobile unit, entirely self-contained, has a 3 KW gasoline engine generator to supply the power to operate all its technical equipment: two portable cameras (walking TV stations), a portable recorder, microwave transmitting and receiving equipment, a video switching system and the necessary audio and communications gear. While the vehicle is traveling at speeds up to 40 miles an hour, pictures taken by a cameraman on the roof can be transmitted via microwave to the main control center or taped for future use. Teamwork Huntley and Brinkley, in reporting the convention to millions of television viewers, will be supported by many of NBC News' top correspondents. The difficult and important roles of floor reporters will be filled by John Chancellor, Frank McGee, Edwin Newman and Sander Vanocur. Nancy Dickerson and Ray Scherer will cover Republican head¬ quarters . The team of newsmen reporting on NBC Radio will be headed by Morgan Beatty and Robert McCormick as analysts, and Peter Hackes and Russ Ward as anchor men. Ron Nessen, Elmer Peterson, Charles Quinn and Richard Valeriani will be floor reporters. Russell C. Tornabene, Manager of News Operations, will be executive producer and James L. Holton will be producer of the radio coverage. (more ) *. : r .t :! 'tr . r - 3 < jco oibs-x sXcf.e^'ic j rttXW . alsmi' n • c W :r:\ ; r-.o.i • 8.1 i.-noO a; Wo.. jfr'QO Ifinsbo'l eriX v .OH-- OO'X • • t 830b 0 rnjoa r,B& f jionlcf ,'iool’i or •is J I ; icl ; ■■■sd :.-j: I'd c dioci >: r-.Do.Cl c 0 c .up9 nao *9 :o • tor • ■•V v t;j0nr- * ?:a , "yo ft'* “a.'^olstf ‘iol — fcnx-'Oa d seise bn ,'1UC\ ■’ 0 • • ■ t ’oi vi‘9*Utae tv.cnu oIxcfoiY. 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An important part of the coverage, on television and radio, will be the activites of potential Presidential nominees. Robert Mac Neil has been assigned to Goldwater, Merrill Mueller to Rockefeller, Tom Pettit to Scranton, Herb Kaplow to Nixon and Floyd Kalber to Romney. The convention platform will be covered on TV and radio by Richard Harkness and Bill Henry, veterans of numerous political conventions . The action of the delegates will be followed closely by a special group of 30 reporters, each of whom has a thorough knowledge of the one or more delegations to which he is assigned. There will be one reporter for each large state delegation, while others will cover two or three smaller state units. News bulletins, background information, sidebar features and "tips" on future activity will come f rom t he various reporters in a steady stream to NBC’s Convention News Desk, and will be dispersed over the NBC News Convention Wire, a network of teletype machines linking the Huntley-Brinkley booth, executive offices, control rooms, studios and other major work areas. This vital part of NBC's communica¬ tions system will be supervised by Rex Goad, Director of News. Well over 100 newsmen and editorial personnel will concentrate on the main convention coverage. In addition, there will be separate staffs for the "Huntley-Brinkley Report," the "Today" program and other news programs. Special Programs One separate unit, headed by producer Chet Hagan, will produce seven special programs — five reports on Republican Platform Committee meetings the week of July 6, and two programs in the "Campaign and the Candidates" series July 8 and July 12, The "Huntley-Brinkley Report" will originate in San Francisco the weeks of July 6 and 13. Other programs to be telecast from the (more ) coibsn bns nolaJtveXed no t9 Bri9V00 9rid lo dnsq dnBdioqral nA dnedcH . ase^i/non .r v ': jnsblesn*! rf Mts > ' ’ o s9dIvJ.d:£> sr t ed f r i" -r ■; -• ! oo‘ + fedrrsIaaB need eeri XxoWob nfli( . : sj .- o: ■ ■ ■ \;d nibs'! bfls VT no bsnevoo ecf Iliu rr-oldfiXq ncXdnavnco erfT Ifioidlloq auoi9inwn lo 8 ibii :ov ,T{ii I .-tS bn£ oson^iBH briz- ■! . S/lObd- 3 f C £ \Q ql9 solo b3V<0'..[Ol *• .: I llv SSdfigeXeb ©d 10 nOj:": SifI? 9gb9Xworoi rrur.‘- :i,i £ 8£d moriw lo riv e . o- * dno , : Ob lo qwo'ig Ifi.ceeq d XXlw 9‘39dT .berr il sd ricirfw od 3noXd£g9l9b 9TLora no eno edd 1 r: j B ldl n^dnoqon 9fi . ad i.oj • d£da neXIfima esndd no ovi . ns 89~udB9l usd-.- bis ^aotrisanoltil bnaons ■ o.r ^7'udeIIi/d 3 well r nx anodvoco nolnxn arid :.ior l 9x100 I E i.v/ ^divldo.- ..'ludul no ‘aqid beanaqalb 3d II Iw Jbfis t>f£3(I a\.9M no ’O: ovnoO e T 08K od mBoxoa ^brod iom sq^delad lo - towdsn s t9*iXW )v toO eweW OSH 9dd *iev ti •.TOOT. rO'iXiiOO - oi • . •• OV X dJJO 9X9 t rive .;•:! y XtT-’Vre :.d -Oil ©rid onlx'nl Xfinnsiroo a'Oaw lo dnsq Ifidlv airiT . 3£9n£ Mncw no text nsddo bns aoibnd . ewsW lo *iOu :'>9*tXG tb£oD xaH qci boaivnequa 9r rw nsdRyo xnc I " x;i9onoo XXiw X9nnoan9q iBinodJtbe bns isrnawen 001 nsvc fXevv ©Xxxsqea 9d IXXw 9n9dd ^noXdibbs nl ,9g£n9voo noldnsvnoo rrlBm 9rid r >T" 9rid * t dnoqefl YsIMninM-yol dnoH" odd nol 8l! . r awe sns-' oonn Xrjt 09 qg. XXJtw tn£ o ' dsdD nooubonq yd nobBsd tdXnu 9dsn£qoa snO imoldBll nBoXIcf.uqon no sd'ioqon 9vll — arriBn^onq l£l09qa neve a soubo^ >-iq ow^ brt£ td ylgT, lo >l99w grid agnidesm ©eddimme .or V,IuO bn£ 8 yXjjI* aslnoa "aedjsblbnfiO 9dd bn iXonsnl rtsS nl sdsnlgino XXXW ’’dnoqsH Y9X>lnXn6[-Y9XdnxH" edT 5 - On to San Francisco’. convention city are: "Today" (week of July 13). a special edition of "Sunday" (July 12). an expanded edition of "Meet the Press" (July 12), The Saturday Report" (July 11 and 18), and the four weekday news programs -- "NBC News Morning Report," "NBC News Day Report," "NBC News Mid-Afternoon Report" and "NBC News Afternoon Report" (week of July 13). For the massive undertaking of convention coverage plus additional programming, NBC is flying out 534 staff members. More than 500 of these are from New York and represent almost one-fifth of the network's personnel in its New York headquarters. Temporary personnel numbering over 100 have been hired in San Francisco to provide supplementary services. This group will include nurses, drivers, protection men, secretaries, messengers and copy boys. Regular NBC staffers, in addition to reporters and editorial personnel, will include 15 producers and directors, 14 assistant directors, 173 television engineers (technical directors, cameramen, soundmen and others), 50 film workers (cameramen, soundmen, electricians and editors), 27 radio engineers and others working exclusively on the radio coverage, and personnel in more than a dozen other categories. 6p Tons of Equipment The amount of equipment that has been shipped to San Francisco from NBC's facilities in New York, Burbank, Calif.; Washington and Chicago weighs well over 60 tons. To provide the power needed, NBC and the other two networks have built a power sub-station in the Cow Palace at an installation cost of $200,000. The NBC coverage will utilize 53 cameras, ranging from the portable "walking TV stations" to giant perambulator cameras and hi-reaci (more ) is- ) : i • V ... ..V ... l) ' • ' ' -*■ ■ ■ ■■ ■■'7rLct :j cr- ' .10 s i SC : •. • ('IL .l'lHi:) ' s • ■ w' b. • 3Vf --jjo-: siici L ■ . { : - . iidllli - ! jV» • ’ ^ ^0 Y-3'0'*1- ■- •• » M OaMn \3toqeH ■ .. 81 yeh ;?n!nooM »WoM 0311" • lo 2f99w) 18 M3*ioq9H fioomsdlA-blM swsW .(EX v ' VC •; .'. . .=> -'i /X; no! r-"‘no lo ' vXas ..:-i erll 'ic'X . aiscfmsra 1163 a ^£2 3jjo s/il^Xl el 0®f tanJU«naTJ30'K Xos rid i' d'il'— 3: • 3 oui.Zf. 3xi9' -“iq • . .v >s:oY ' otos '' sib sssr 3 io 00^ ■.oav.e.j .?rioqiiv- T . a*X93s. sup: :>erf ' . I r.u S n.t Ienno8*i9q e 1 X-rowdso r Lv o iG ->3 oor.ionBTL'i r sS ' f rt-i.'.n ‘ 00 X fi:vo • -isdnu/n r ' . ■ 3 1*3 olJ s ns ; la^i.-qsa od no !~;iJbfcr nJ , nsv sds OfiW iBlussfi 4 i taao.to9j •; • i pi. f oT J’.'.r! . 1 >woq s rid sblvoaq oT .ono3 Od nsvo XX9W arfsisw 0300 B3tiow$&a ow3,*is « 000 *003$ lo 3aoo noli :Iisdr is ns 3a 3r*-.i inonl $nlsn&i <83*ifrtBo £3 ■•^XXX3;j f.llw onsnsaoo 03M 9.!T -J:r di:s asnoms*: io3sXjuot • ; 3ni: o3 V £5 t" T . ucub8C. • . r:9 !oc two I coqa o ^ jjns 9il - — j — - — ★ 1 KB ★ *★ c . H ** ****** NBC NEWS ELECTION YEAR ’64 June 29, 1964 WESTERN EUROPEAN VIEWERS WILL RECEIVE DAILY NEWS OP REPUBLICAN CONVENTION VIA SATELLITE TRANSMISSIONS TO EUROVISION NETWORK Television viewers in Western Europe will receive daily news of the Republican national convention in San Francisco by way of the Relay and Telstar communications satellites. NBC News, as July coordinator for the three-network communications satellite committee, will provide the service for Eurovision. The transatlantic reports will consist of 10-minute summaries of the highlights of each convention session July 13 through 17. Because of the eight-hour time difference between San Francisco and Western Europe there will be three live transmissions direct from the San Francisco Cow Palace to Europe. The rest will be taped and prepared for transmission at NBC News* headquarters in New York. The convention reports will be made available to European TV outlets in countries allied in the Eurovision network. They include Belgium, the Netherlands, Portugal, Spain, Great Britain, Ireland, Monaco, Austria, Finland, Norway, Italy, France, Yugoslavia, and West Germany. o . .■ •' - . - ' ’ . ■: : ) • • . . . . ■ » ' - . ”* ■ ■ *. *^ ****** NBC NEWS ELECTION YEAR ’64 June 29, 1964 GLIMPSING BACK AT 40 YEARS OF CONVENTION BROADCASTING In the Spring of 1924, New York's WEAF (now WNBC), forerunner of NBC, was presenting the only known man who could whistle in two tones and carry a melody at the same time. Meanwhile, it might have seemed that WEAF's engineers, broad¬ casters and executives were whistling in the dark as they attempted to establish a coast-to-coast network of radio stations in time for the conventions . A lack of equipment and trained personnel made it technically impossible to serve more than 12 cities. So the Republican Committee was asked to select the 12 from a list of 18 with which connections were possible. But in spite of many complications, WEAF's pioneering efforts succeeded in bringing to radio listeners for the first time, the national political conventions at the very moment they were taking place. Since those first days, when people huddled next to their loud¬ speakers or listened with earphones, changes and improvements beyond man's wildest dreams have taken place in broadcasting. (more ) 2 - 40 Years of Convention Broadcasting Three million Americans heard those first conventions broad¬ casts. Contrast them with the more than 100,000,000 persons who are expected to watch this year's proceedings on television and you — and the millions more who will hear them on radio -- have some idea of broadcasting’s giant strides forward in the past 40 years. By 1928, NBC had grown to a network of 43 associated stations. Graham McNamee, who emerged as a national figure following his vivid descriptions of the 1924 conventions, was once again NBC's top announcer. Prom time to time McNamee peppered his comments with colorful tidbits passed along by Will Rogers who attended the ’28 conclaves . Referring to one day’s convention agenda, Rogers said, "All they are going to do today is to tell us what they forgot to do yesterday. " At the Republican convention he noted, nThey are arguing and debating about delegates in Texas. They say there is no law regarding Republican delegates from Texas. Well, Texas never thought the day would come when they would get so low they would have Republicans in Texas. They also have no laws in Texas in regard to icebergs.1' Before the '28 conventions, NBC had gone to great pains to insure uninterrupted coverage of the conventions. "In order that nothing would interfere with the broadcasts, the network announced, "there will be a double installation of radio apparatus in both convention halls. All wire circuits will be duplicated and each mike will be accompanied by a silent mike to be switched on in case of a breakdown of the working mike . " (more ) • . -l-ildidr -„1 «'•, . >t o ‘ill v-. $ j .0 ,r I's&ii.A n>. rll.trn 99iriT . . - . . I . ■: - * r: s »I;‘ t i , : . ; IB97 rid rodBW cd bf>o . .• ‘;e •>r.-os svi. • -•• oiJbBi no norf" Jri E£i c ow soon? one . C„ Xm ' 01 ■ j .. r. r ' to : . . i;.. "'^1. ^ .Lcn 1- c. ; o 5 ou . C‘, r» ■ fl£ :■ ; ■ ; • ■ ... . r--j‘ -d -vo-ci blnov, , y v/cl oc dsg Mncw ^edd nsriu smeo Mjjo : , . 0j- Hi > *r n£ 8W£-X on sv >ri cnla 79f!T oBata ■ 3 T . • o rid do ••^'xevoo fc9dqr; \ie3nlin. -;u?,y. ■; ••Of .1 ; . d • • nid < .■■;. y.c. id srd dcrivi st - ' .isufii Jbl/jcw do. fie J rtl ;d. t:; ,^ c 0 ;c ncidsHBdCfiX 9 f c/ncb £ scf IlJtw josrid ojI Lit ri 0£9 bna bodBoilOi/b cd j'liv/ B ■ j i> .. f ; : i • • .) 0 • : j od . U • £ 0.9 II .. . y/J bsJtnjsqrno Aib jo XIX' ' - ‘u . ) 3 - 40 Years of Convention Broadcasting Within days, NBC's engineers learned what their successors were to discover over and over again; that old bugaboo, ''technical difficulties," can rear its ugly head in the most unexpected places. In this case, a break in the wires developed, and after workmen quickly spliced them back together, NBC was broadcasting the commentary of the other network's political announcer. The 1928 convention broadcasts had beneficial results in the most unexpected places. On June l4, 192$, NBC sent out the following press release: "The Republican National Convention in Kansas City was given credit for the mental relief and quick recovery of many of the 200 patients in St. Luke's Hospital in Cleveland, Ohio" by the hospital superintendent . The release went on to explain that radio loudspeakers were at every bedside in the hospital, which led one observer to wonder whether the many hours of convention coverage cured the patients or merely drove them home for a little peace and quiet. The 1932 NBC station count had jumped to 88. This was the year the network introduced its parabolic microphones. Between five and six feet in diameter, they could pick up the sounds of speeches and demonstrations in any part of the huge halls. For the first time people at home could hear the proceedings more clearly than the delegates in the halls, because NBC engineers were able to filter out extraneous noises. These mikes were so sensitive that one actually caused a momentary scare on the floor of the Republican convention in Chicago. A parabolic mike directed at the convention floor picked up the sound of a scraping chair, amplified it and sent it roaring out over the hall through the public address system. Many people thought for a moment that one of the balconies had fallen. (more ) ■ ' ' • ' ' ■ . • : ■ M. •' - *10239091 :• rq l^9id,J;xnsr!£rid £ nt tor .. xn ' o: tjIosiI b el nano 9i bluoo t::ocf .• o os.'." lrf&;ioo <• • k aoncr?:[Cc' oim j tan. : e 1 e " . i . .3'9}J , i • f , . 1 c no; bo :• a 't ; .7- • tor. i : z s* qs . ido b9>lnsn dl tfutf .cnsmlnoqxo ns Ylenuq anvj II .£>9Slv9l93 ecf od nevg . .. I< .. i ; . ' ybw oJl If..- bon9ll£0S 9d Illw enorfto led" *^cHO :l* cY v;oW bm/cni: on/. ,:.‘,.0 3'3 If . 3 •“ > C.d*lBq € !v : : sriJ -ocr- br o£:, : asw ,.361X21 tno±d£la XBdno;..iioq;:9 a'QGH noj.r< v. f 3 ! e ; ri febj " 1 « ; . ■ » /: w . •• Joe nr re ns jy Iblii/e . •€ t..c: ' - i . noXa.3-..9 ;C axrlcr sen ter Grid tA . iJIjjo i: o r>z v • oxoeqa 'to aoXii \ • c '■ 3 1 / c j .bsn M 'Id j‘if. or1. t nl 1. r. n.:r; ns ..a >: me a* ion . :;r. .•-.-.j bns dno . i;jpo 1 o ?.9::;£lnoba ealtfe iBOlt. ciO loll ' . • • •• ; ' ssoJ " ' ■;- • al • " tfuE ,03J3oJtriO nl foisi VT Krie(it£o\i gnly.!"* boc^, * ’ . ; bns vbs.lo9n9rio3 ■ • . $ : C . I o deoil; I t . • icldO nl bo mu o o ac> novo arid no*." a . :l ■ n r enfiJB nBaoctov j 3nl*I9VO0 .xfbr £ ;j e ‘Jlw anror* ovllijooanco :J's. .-ere r-. s ^ ' no * nl. 3 no o/>w c.1 ^rrj Df ■:..■• ■ C " ■' 9 Brfd dXIOrlSUOlriT ■ci S' sriiJOfl o.ilosri OcCf.'l gnlHU': bn A ( 0'ioin) . cnxe i \ a& ovrJ bee aDhilnb v'\:< 5-40 Years of Convention Broadcasting two telephone calls from listeners. One listener was indignant because Grauer was cutting in on convention proceedings with subtotals of the tallying for the Vice Presidential nomination. The other caller commended him heartily for doing it. That was the reason for the two aspirins . By 1948, the NBC Television Network extended to l6 cities, only seven of which were directly connected for live transmissions. The remaining nine stations, located in the West and Midwest relied on kinescope film recordings, which were introduced for the first time at these conventions. NBC News correspondent Robert McCormick will never forget that year’s Republican convention. Caught in the middle of a MacArthur floor demonstration, he tried to protect his precious "walkie-talkie" unit. He was smashed up against a wall by the thundering herd of delegates. Result: He saved the "walkie-talkie" but dislocated two rib s . At the 1952 conventions, NBC unveiled RCA's newly developed "walkie-lookie," a self-contained portable TV camera and transmitter. The "crash-truck," another new development, was a TV newsroom on wheels, equipped with self-powered electronic and film cameras, and its own dark room capable of preparing film for projection on air in less than 10 minutes. Bob Hope was on hand as an NBC commentator at the Republican convention in Chicago. After the hard-fought struggle between the Eisenhower and Taft forces, Hope noted that the two political adversaries had shaken hands, "You could see their sincerity — you could see the sincerity right through their bandages. . .Ike and Taft unity started this afternoon -- Ike helped him pack." (more ) j'nfirfsibnJt qbw 'lenedal r snO , e’xsnsdell r.;c *rt si I bo enoriqslsd ow rroo sbw c •• u 3 10 eajj£os ■ r. odJo 3 • i .rr iBjt^noblas ^ eoi' eri ' *10! ;n: r JI x t odd 1 •J e id .o'i no£r:srt arid asw dBdT . d; ^niofc *iol ^IldiBdri rid b© oneiamo . eni-xlqe o I od b9bn9dX9 dicwdsW node V9.f ,T DCI odd t8i 2* \;3 5vl£ ool rD9^o9nnoo ^Idc " n u . ■ : • •" j» v 1 ; . 0 ..•. ,y\f field;; 0 ' - •. •' n±J r . orsc ±dr s . nc c 3; add- d o'i iev an II Xw tfoix aoO 1 [ >fl r: .V: b o sic. *:•• 9dd ni -id;-;. £i .nol i • i< 0 nd jj'JjvS- 3 * 'ise^ \sd ■ 1 rtu ■ ©dd vrf xibw £ dBnlBgs qi , Lxi cid d.>ooi -i • s* '"•idlBd-©! j.l£w,: e:i-J isvcss -H : dl ua©H . jedBS©!©. . sdl1 . ' ' i . Bi ) " ■ ■ .■■.'■id ;i! o jccof!-. VI eldfid'ioq JEnix.. .si ion- ilda b \el: .- -I-eidJLBw ■ looiawi.i 'T .. ..-.s xiexcqolsvt' £ : neddooB " t jJoxjc~- izmo" ^d1 ile J bi id t ^ noldi-~'\,0't<. ri c' nllT gn '.‘X-vo^c Vo 9ld£q£o moor. • sob awo ad. .Bodurtii nsdd ace ■oil • • : ' \ 7£lnet c 00 belli rr vs • v .< :i nc .-:bw ecoK :•• T : 0 •■■'dr>ci 9l32'uri Tr',v0ol-b'i£r! 3 1 d >d A .o;;.£oli : nl iJne .ro • . ©rid &don 9q< tS9onot ddsT bn£ '<2. ■; — ltdIisonXa ■ > a ■ ■ oflla ".dOBq rid jj9ql9d eyl -- nooncedlB air'd b - d-i ■ .■ ^dxnj 6 - 40 Years of Convention Broadcasting After life’s nomination, Hope commented on the condition of the Chicago streets, which he said were filled with "confetti, old newspapers, debris and lots of acceptance speeches..." Perhaps the outstanding NBC development of 1956 was the emergence of the Huntley-Brinkley team. Their smooth teamwork during those conventions was directly responsible for the creation of the "Huntley-Brinkley Report," TV’s highest-rated nightly news program. The greatest innovation of ’60 was television tape which made it possible for the first time in convention history for TV to cover several events at the same time and to present them in rapid order. Television tape practically replaced film as a means of convention coverage. What’s in store for '64? With the most sophisticated and transistorized equipment ever developed, NBC will still be shipping well over 60 tons of equipment to San Francisco and, later, to Atlantic City. About 650 newsmen, engineers, technicians and other employees will be working for NBC at each convention. And more than 59 TV cameras and four complete TV studio and control rooms will help to make this year's the most thoroughly covered conventions of all time. - o - NBC-New York, 6/29/64 ■ r ' . ■ .. id " rfdiw bailjfcl 9TL9W MB8 sri riolriw t8C ... 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' - OSM *★★★★* NBC NEWS ELECTION YEAR ’64 (NOTE; The following biographical feature on William R. Me Andrew, Executive Vice President in charge of NBC News, contains information of particular local Interest to editors in New York and Washington, D. C.) * # * WILLIAM R. Me ANDREW Executive Vice President in Charge of NBC News i " William R. McAndrew will bring to San Francisco and Atlantic City the largest concentration of equipment and personnel ever to cover a political convention — nearly 600 reporters, engineers and other specialists, and 50 tons of electronic gear. Under Mr. McAndrew* s guidance, NBC News has undergone a continuing expansion of staff and facilities that started six years ago. Its roster of correspondents, cameramen and technicians, permanent and part-time, has grown from 400 to more than 800, and bureaus have been opened in Hong Kong, Rio de Janeiro, New Delhi, Leopoldville and Ottawa. During this same period, NBC News programming has been expanded until today it accounts for more than 25 percent of the NBC-TV Network schedule and amounts to some 100 hours a month. This makes NBC News the nation’s largest single supplier of network television programming. Mr. McAndrew has a long background of experience at all levels of news gathering and reporting — as a Washington correspondent, as . fl ■ j •X- . ■ r :r L sS* no s-\;sv .?* . . *?cii .1! ' f U, r '• ’ ' ,5 , C . : •/ j . 1 )v v •::« * 4 * € • * * » ■ - iir . ■ .. ; •' - i ■ ■ Ac vi . • i. ' ' • H'.. , err.*;. .• . ■ • •V . ■ ’ . • ■is nU • • <’ * • ' : ';•/ • V- ' * C ^ m; 0-1.3 fj ... ■ ■ . . • i. . ' • j ■ :.wc- n .w/isoi' ’ t 2 - William R. Me Andrew editor, bureau chief, and for the past 11 years as operating head of NBC News. In spite of a heavy administration schedule, working on budgetary, personnel and programming matters, Mr. McAndrew keeps a close, hour-by-hour watch on news developments around the world. For major news events, such as a national convention, election or manned space launching, he frequently supervises the coverage from inside the control room itself. He believes that broadcasting, and television in particular, have contributed to a more widespread interest in current affairs — as evidenced, for example, by the increasing percentage of voters who go to the polls. He is also convinced that television performs a valuable service by fixing its gaze on a candidate and his qualifications "Under the objective lens of a camera, a nominee must be fully accountable for what he says and does," Mr. McAndrew says. "Television thus makes visible a candidate’s honesty and sincerity, and exposes with equal clarity any sham or pretense. But, while the power of television is great, its function is only to report events, never to shape them." Mr. McAndrew’ s career in news dates from his college days at Catholic University in Washington. He worked on the school paper and was a part-time reporter for the Washington Herald, before graduating with an A.B. degree in economics in 1935. His first full-time news job was as a $10-a-week copy boy with United Press. He was soon promoted to reporter and covered Washington stories varying from kid- napings and murders to Senate hearings on the veterans’ bonus and air safety. Mr. McAndrew remained with UP for two years, then moved to NBC News in Washington as news editor and managing editor of the "Esso (more ) lo rvv.>f -\nt$&noqo 65 XX danq arid 10I brn tl9.:rio oss^tnc; ,'iod ,: o ,aw9Ti l ' -' no snulaov; to jjt3!i03 ito±3&'x$G±(ilfihB yvi'Ori js lo sdiqa nl £ x- . ::99>1 rjA i . d ►?•... rji . .. .. ic.f I *ia .>a*i .»q ^ ■ i*. ^ vote lo-l .bXiov . Jr !• uoti edn o o s-.-sa no t -daw s - ^ :x j odd sbiani rool ©SB'isvoo odd aoelv'tsqna \;Xd: jjjps -i- ori grl.lv ansi .11 di no esc Io«xdnca ■vl.-. .'.i iiisq r, no> r . ft d b , , Idsfiobson: d coved :' d &:.r -- ari si ' dns- it C :«r lqaof tw 910 r x cd : --o v .r. lo 3, ruom q c-sviC'i - odd £cf tslq «-> vs Xvo 3 vol ••: •. noialv j. :r darld br n ;: >0 c- ; £ a.t .-He ?r . . rl _ vun six' 'a : no- r 353 adl 3: Ixl'i yd 0 ;v . a Xdafl sv : dsutn ©sniiiion s ...tcvttso £ lo a as! svidoolcfo odd id-iXu'i d nil si., . c!£r: nl aoiraonoos nl eo. ' -*i ridxv^ noos 8j:w H . b s ■ ; s 1 bodinU ridlw ijocf ^qco ^99w-£-0I$ o r si-r ‘7ot on c : ■ n£ axmoci 1 ensisdo s ' r. 0 rgx:! :B9rf 9d naS cd saibTX'i. 5x:o aanlc s.: .Ydslsr od bevoin nedd ^Rsuse ,; ov d :ol 1U rldlw bontsai^n vronb, AoK .*iM 3 - William R. McAndrew Reporter” radio news program on station WRC. During the next four years he worked at various editorial jobs in the Washington bureau, before he left to serve as executive news editor of Broadcasting Magazine in Washington. Early in 1942 he became head of the information program of the Board of Economic Warfare. "I was chief for six months," he recalls, "and I had enough of government." He returned immediately to broadcasting, joined ABC in Washington as editor for the late news broadcaster Earl Godwin. In January, 1944, after 18 months with ABC, he returned to NBC News, taking over direction of the Washington news bureau . In 1948 he was promoted to station manager for the NBC stations in Washington, WRC-TV and WRC, and three years later was assigned to New York, where he became Manager of News and Special Event for the NBC Television and Radio Networks. He was named Director of News in 1954; Vice President, NBC News, in 1958; and Executive Vice President in charge of NBC News in i960. In 1983 Mr. McAndrew and NBC News received a George Foster Peabody special award for "outstanding contributions to electronic journalism." The citation said: "William R. McAndrew as Executive Vice President of NBC News has provided the vision and leadership which have resulted in range, depth and significance in news programming. His is indeed the news ne twork -- a global web of news communication, which reflects the inquisitive intelligence, erudition and communicating skills of his key personnel the world over." The same year, Mr. McAndrew was invested as a Knight of Malta, one of the highest honors bestowed on Roman Catholic laymen. (more ) w&rtr-nA-.m . r s .. l t - £ ■ • ud . 0H1 IK ' ' . - 8\ 91 B - no3&nlr:&s\! odd ni acfoc, iB/iodiba suoi'is* dB bsM'iow ari bibs.: . D9X© SB 9Vrt9a od tfl9l 9fi 9*1019(1 . nod^nldaBW nl sni sag : ;M lo :frcfioO •'. q sold. i^.cY v/n! ‘io qoriBlirioiA t:i£mII&qa . s r , on-ty-S rLomio'i Sfid t©*iJfcw alri bns wsifcnAoM ,'iM 1 t . ,8l tn©^ibIlrio 1 ■ - )Si ; ?•. : x .7 nr.', • . tioJ*ri; I 3 n£:^ A I jic\< A< weV'-OSH JACK TRACY ROOM 320 2-x-h NBC TRADE NEWS June 30, 1964 NBC OWNED STATIONS DIVISION ACQUIRES 1,000 HISTORICAL FILMS, PROVIDING STATIONS WITH CLIPS TO PREPARE SPECIAL PROGRAMS The NBC Owned Stations Division has acquired 1,000 historical films, a library covering significant personalities and events of the last half century, it was announced today by Raymond W. Welpott, Executive Vice President in charge of the NBC Owned Stations and NBC Spot Sales Division. Mr. Welpott said this was the first acquisition by the Owned Stations newly formed Marketing Services Department, headed by William S. Rubens. Titled "U.S.A. 1,000," the film library is composed of fully- edited two -to -five -minute film clips that will enable NBC’s Owned Stations to prepare special programs tailored to local market interests . Three programs have already been produced with films from "U.S.A. 1,000" by WNBC-TV, NBC Owned Station in New York. They are: "The NFL: 1923-1963," "Fifty Years of New York Baseball," and "The Modern Papacy," plus the forthcoming "All-Star Baseball from Ruth to Mays . " PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK I. . : 1 " A ■ ■ ■ . ★ \ ★ \ — / ★ ******** NBC NEWS ELECTION YEAR 64 June 30, 1964 COVERING EVERY TWIST AND TURN OF CONVENTION EVENTS MADE POSSIBLE BY NBC NEWS’ SPECIAL STAFF WIRE SERVICE When NBC Newsmen talk about behind-the-scenes "feeding" at convention time, chances are that stomachs are not uppermost in their minds. It’s the feeding of news to on-the-air broadcasters, and the nourishing of the coverage of big, breaking stories that take precedence in their thinking. With a staff of over 550 newsmen spread all around the convention arena, as well as the convention city itself, the job of getting the news and reporting it as it happens must be channeled from a central location. For NBC News’ convention coverage in both San Francisco (the week of July 13) and Atlantic City (the week of Aug. 24), NBC is, for the third straight set of conventions, setting up its own news wire for the feeding of its personnel. As Reuven Frank, Executive Producer of NBC News’ convention coverage said, "You’re in the news business? Then you organize a news service . " Rex Goad, Director of News for NBC, will be "chief feeder" for the NBC News service which will provide news, background material and coverage suggestions to not only NBC commentators and newscasters, but to the producers, directors and cameramen as well. Goad's assistants in helping to satisfy the NBC News personnel’s appetite for convention (more) . ' ' • 3 or :• -v . 2 - Wire news will be William B. Monroe <3r., NBC Director of News, Washington] Sam Sharkey, News Director of KING-TV, NBC Seattle (Wash.) affiliate, and Frank Kelloy of the NBC News New York staff. "This interior news wire provides us with the fastest kind of coverage," said Goad. "A great volume of really important develop¬ ments becomes available to us and, as a result, our on-the-air coverage acquires a much more alert and comprehensive shape. A], so, the personalities who are in front of the camera for long hours -- in particular, Chet Huntley and David Brinkley, the NBC News convention coverage anchormen -- are never saddled with the necessity to fill large segments of time by drawing on reminiscences or library iiems. "The real core of this operation and the measure of its success is rooted in the selection of highly competent reporters who are well acquainted with the delegates and other party leaders." NBC News will have reporters assigned to every important delegation. To a large extent, these delegation reporters will remain close to the conventioners -- eating with them and relaxing with them so that in the crucial hours of the conclave the reporters will be able to provide valuable information on the candidate leanings of the delegates. As an example of the caliber of these carefully selected reporters, the NBC News delegation reporter for Mississippi will be Mrs. Hazel Branon Smith, Lexington (Miss.) Advertiser writer who won a Pulitzer Prize this year for her civil rights articles. Many of the other delegation reporters are news editors from NBC affiliates in the state capitals, who work with the political leaders year after year and are thoroughly conversant with the dele¬ gations to which they are assigned. (more) : 4;>'i//tesW tswoVf lo od oso -:C 03U eO'inoM .£ fiiJBiXiiW ©A IXIw ev;.?n -:• [ .rfafiW) ®IddB©8 QflH IIS lb lO^aimKt aweH txedtaBri8 ms8 . a a-xoY weM aweW OQK e:k: ‘.to v^I'i'oM yn.si'1 las • I . >d : ••! odd rfdlv (..j aobivonq siiw awart doinsdnl slrfT' fa ab dnf.-jooqml "to ewlov dssig A" . oaoD btfia 'Vagan svoo lo liB ^laaao s ea tbti& etr od 9ld6i 9 : ; : r A . e 4 Bf i 3 a v t 3 rf sn qm o 0 bn 3 d • : 3 I £ '-tc; r r :. . t g a .. 1 i 1 . * o .0 ni — an; or £no! nol BiomBO arid lo dflO‘ = l ni its orfv ec idilenoansq ild«9VflO© 8W9M 03V1 orfd ^sl^ninS bivsCI bus \©Xdm»H dedO ,n8Xir oid . 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Be X vdosq aarfdo bns aeds;;;/ ' 5 arid rfdiw bsdniBi/poB .(law eon 3 OC ■•■■:■■■ led •'-vi T tivr iied\j.oqao aoldsgslsb aasdd tdaaaxs ayofil s oT .no tdsgalao ■ ridiw gnixaXso fens marfd rfdiw snide© -- soanoidnovnoo add od eao.Co /. iv; soedooqso add svslonco 91 id lo eojjorf Ini 0010 erfd ni r ,1-' i 03 -- i lo sgrrins©! odsbibnso odd no noidsmoolni 9lcfjsnlBv sbivooq od aids . ?.9dB25l9b isdoole" vIXulsoso r aand lo oscfllso sad lo 9lqmsxe ns aA ■ 1 not oadooqao noid6S9l9b awsH ISM add teiodooq©o oriw ) nc d ;■ t , txsJ trfdlni8 nonsoS XessH . 21M . aaloldiB addvi’i llvio “ieri 10I nGay airid oxiol isso.i' IxAi js Eiod rt 3 won 00. > soadioaon noldB^efsb 'ls.iio 9dd lo vasM .i'-: Id lie 7 «rfd rfdiv :Aio/ od;/ ..al sdlq.so a- 3d 8 odd ni sadBliillB OSM 3lav 9 /id ridlw dnssoavnoo Y.rd^i.'Ooo l( sib bns ciG9Y isdln oss^ aisbBsX ->on;: :-3c. ■ 31 v arii ; '0 X dw od mold nr: 3 - Wire The delegation reporters will phone in their reports regularly as Rex Goad and his associates decide what goes onto the wire from all the material flowing in. Information will come from various NBC reporters at all hours of the day and night, in addition to the reports coming from those assigned to the delegations. It will then be edited, rewritten and sent on the NBC wire. One copy of the material will go to Huntley and Brinkley who are, by the nature of their assignment high above the convention floor, necessarily isolated. Since they must provide the running commentary on the conclave, and cannot know everything that is going on beyond what they can see on the convention floor, they, in particular, must rely on what is fed to them. Other copies of the NBC Convention News Wire material will go to the radio control room, so that both the NBC Radio and Television Networks are serviced with news with equal speed. Many of the NBC mobile camera units will be assigned to various locations as a result of reports on convention developments which will appear on the NBC news wire. The kind of up-to-the-minute data provided by the NBC service -- much of which is unavailable from any other source -- makes it the key basic information source in the NBC convention coverage. As Goad says, "Television has reached a point today where the viewing audience can be present for almost everything that happens -- not only on the convention floor, but all around the convention city. And the NBC Convention News Wire service, feeding word on the breaking developments, will make it possible for us to cover virtually every twist and turn of the big convention stories." NBC-New York, 6/30/64 3.! is? ci •jnq-*: nedd nX inotfq HIv? .iiedioqsi noXdfi^Xeb 9dT ' OS ! .••• ■ r ioo "i t j . f! . \Xwo. ' - i .. Ibi ort ' 9 ,-yx.rw 0 1 on. no Jaaa bn n©dd W3‘ w 9 -I br.B vaXdr.vH o 03 . X* 2. r •*■?:' £ d o'O / ■ o : -rievroo •.. ;vods n- : dn :irn £1. 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X Xw r sdrsmqoXsveb gnX3»B9i< 11 , esXioda noXdnsvnco gXX arid lo riTrb bns deXwd yiov< - o - 4ld\0c\S ttfioY wsIl-OSM BAYANIHAN DANCERS MAKE DONATION TO KENNEDY LIBRARY VIA 'YOUTH FORUM' A $200 check for the Kennedy Library fund was given to Dorothy Gordon last Sunday after the taping of her "Youth Forum” on "The Kennedy Library and a Nation's Purpose” (scheduled Sunday, July 5 on NBC Radio Network, except WNBC, 2:05-2:30 p.m. EDT; WNBC only, 10:35-11 a.m, EDT). The check, already passed on to the fund by Mrs. Gordon, was donated by the Bayanihan Dancers. Helena Benitez, president of the Bayanihan dance troupe, made the presentation. One of the Philippine troupe’s dancers, Caroline Inigo, is a member of the program’s panel. As previously announced, the interview guest on the July 5 program is William J, vanden Heuvel, Special Assistant on Civil Rights to the U.S. Attorney General. CORRECTION, PLEASE, FOR CONVENTION FEATURE In the story headed "Glimpsing Back at 40 Years of Convention Broadcasting" in the NBC Press special mailing dated 6/29/64, please correct the second sentence of the second paragraph on Page 3 to read: On June 14, 1928, NBC sent out the following press release: - o - NBC -New York, 6/30/64 % MUHO!* HTUOY1 " AI>r ZHAHS : AYA& od nsvig acvr fcm/1 yoBicfil yberme}! arid oo'i oioerio OOS$ A oo '‘mr.":c'I ridjdoY!i r.ori lo andqfid srid oed'xs yribnuS da si nob'ioO yridoioC . ' . - . .. ;< m3 < n . xV'no 'jrV/v:: t’KOR .ffi.q C6:$-~£0:S . iiBv dqsox9 t3t*xowd9l! olbofl OSK rr: ,(T02 ,in,B IX-5£:OJ ■ •r tnobfioo ti itl vcf bnjj'i arid- od no bsaariq y&S9*xIj8 t>;oerio eriT 9rid lo dnabfasoq tsedlnaE BnelsK « ai99£U3& nBiilnBYsa arid- ycf bedsno! ri ■ . Vo e ; ' 0 (v : - ouac.-. rt.- srid s' or, t9quo,vd bomb n •rii.iBvf " Isn-sq s 1 rwigoaq arid '.to oed is • a.? eoa ini. sni loisO ta‘teonBo a » error, ... d c Y--:-,r ©rid no d39iJ3 wsiv*i9‘i'nJ- ■ Id ^.oeemjonne ylajjoive'xq sA ri^J i Ivi cio dnodsleaA YsJios , evueH nebnsv ,T» r.ellll J *1 nsigonq .ImenaD yomcddA .8.U arid od - o - : ■ u-r*i *,ioiTv;'ivq-vo k;--- .-iv/vot j^oiToasaos VnovnoO lo e«i3«Y Q- ds >1cbS snloq.-nilD'’ bshssri yooda arid nl >alq 996*13 OQH orid nl "gnldasobBoia 'o1! od £ ear'. riqB’igsieq brio os; -od 'lo eonednas bfioo93 arid do 9*1*100 arid duo daea 0 FVl C smjl. nO ; eased 50 assoq aniwollo'i - o - ^\0£\d t^ooY W9W-0SM ★★★★* NBC NEWS ELECTION YEAR ’64 June 30, 1964 (NOTE; The following biographical feature on NBC News conventions correspondent Merrill Mueller contains information of particular local interest to editors in New York, Massachusetts, and Connecticut.) MERRILL MUELLER, NBC News Conventions Correspondent Merrill Mueller will be on familiar ground again during the 1964 Republican national convention in San Francisco, for he has been at the heart of the big news for the last 37 years. This year's conventions will be the fourth that the veteran NBC News correspondent has reported in NBC-TV coverage of the important political sessions. His special assignment at San Francisco will be the activities of New York Governor Nelson A. Rockefeller. While the political arena is familiar territory to Mueller, there are few areas in the realm of reporting that are unfamiliar to him. The words "roving assignment reporter" mean "Red" Mueller to many newsmen the world over. He has been one of "the roving-est" of all broadcasting newsmen, in a distinguished career with 25 consecutive years of notable broadcast reporting. As an example of Mueller's personification of a "man-on-the- move, " his newsgathering assignments took him to all 50 of the United (more) ■ ■ 2 - Merrill Mueller States in a two-year period and he made 16 transcontinental trips over a five-month period. When an earthquake struck Alaska, Mueller was in Connecticut, painting his house. Within a matter of minutes after the seriousness of the quake was reported, Mueller had packed and headed for the air¬ port. He led one of five NBC teams in reporting on the aftermath of the earthquake, Mueller covered every manshoot from Cape Kennedy for NBC, and he also has set what is perhaps a transatlantic record with regard to satellite telecasts. He has participated in 24 of them. Mueller has known three Popes in his career, has broadcast the coronation of two of them and the burial of two. He was television anchorman reporting the funeral of President Kennedy, and was one of the TV reporters at the funeral of General Douglas Mac Arthur. For three of history’s most significant events, it was Mueller who provided the voice for the world radio pool. The events were D-Day in Normandy, the Japanese surrender on the UcS.S. Missouri and John Glenn’s space flight. The estimated audience for Mueller's reporting of the Glenn space flight was 300,000,000, Late in 1939> Mueller began his broadcasting career. Then a young foreign correspondent, he gave an eyewitness account of the black¬ out of Paris before World War II, and the adeptness in on-the-scene reporting which he displayed at that time set the pattern for a brilliant career. He has covered three wars -- Spanish Civil War, World War II and the Korean War. He was wounded in Tunisia, received the Purple Heart but continued to report action there for NBC, (more) A . -*» -V . - J . I t o c . • ul c. Br ; br s boi'isc s nl 3s:'.&. £ . bo /r: 9 o' ri.tno.:'.-: :1 c . *3 . ,■>>.. 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I*i . .*i99'iea blv . liviO riainsqS -- 8*s$;* * :rt rf-.- boievop serf 9K tJiqijj'v odd bsvjeoeo. . s.-v- IthjT •• i t»9bri low s.sw oH ,*ibW nsenoX orid bnF. /0»: ••! *xol • . . . j -i dioqoi'" r •. unldnco dud d*i£t£ ( fviom) 3 - Merrill Mueller At the time of the liberation of Paris, Mueller’s celebration of the event with other correspondents involved a cache of smuggled champagne which Mueller had discovered and hid in the trunk of the commanding general's car. In 1953, when the five-star general — Eisenhower — was being inaugurated as President of the United States, he reminded Mueller of the slightly illegal party. In the Far East, Mueller island-hopped to cover the Pacific theatre, and reported the Japanese surrender. He has been chief of four key NBC overseas bureaus — London, Paris, Rome and Tokyo. Among Mueller’s citations are the Order of the British Empire, the French Legion of Honor, Long Island University's Polk Award, the Sigma Delta Chi Award, two Headliners’ Awards for outstanding achieve¬ ments in Journalism, and the League of Women Voters Award for outstanding political reporting. A native of New York City, Mueller attended Springfield (Mass.) College, the Sorbonne and the University of London. He began his news career at 14 as a reporter for a Connecticut daily. During his first four years with NBC, he doubled as a correspondent for Newsweek and INS, and since 1943 has devoted his entire attention to broadcasting. Mueller’s wife is the former Jane Poirson. They live in Manhattan and also have a home in Greenwich, Conn. From both homes, the Muellers know all the short-cuts to the nearest airport, and Mrs. Mueller has become particularly adept at finishing the -packing of her husband's suitcase in the car as they speed toward that airport. That's a matter of routine in the life of one of broadcasting's top roving assignment reporters. NBC -New York, 6/30/64 . ijpr-, > m a *r-3.C / ..r lo no/dS'isdX..' ©rid 1 a ©raid edd dA ; c. • ■' ... v : -rcil a .. -ib: :ra stioo ' "> ■ ddlw 9 n end ' ■ '■ V 3 :r i 1,1 ■■ i • •" . roo( i ~ I ; sr * rdi:- - \lIJ- - Xs edd bo sI CsuM bsfcfn. rm * I'l. r. oft 'i svG3 or b- ' -C tsXaX i©!/ ;/ tJcoJ • • add -tl nr mm . . a-.-: • >rid bcdnoqsn bos t9«j:«B3r of ,-To* — ••„ . ucf 'a a©3*ievo OiT uol lo ‘i 'Xdo need asd • ©H ,ov?IoT bn 3 sinoH tain fi v. :• jri x X'ia t- d lo if biO sn’d s*is noldsdio 3 1 *X9lIejyM saomA rxsXaZ gnoJ t*ionoH lo nolgoJ rfonetf? axl vn . vo no" 'u ; ; or bseH owd >• a A ill :r9-' a^y; %TI0W 10 9JJgB9j[ 9dd bOS ^OTBl XfifiniJO l Cll edX*| . ; ::jtd -m ■ : .a i:dJ:Xo . ■ aninqS bebn9dd8 leXXeaM %YdJtO :*noY woH lo 9vlden A •• '■ ■o, -r ' or , a ' ©d;r a -; sri-a/icl s;/ ,9, 9I. 0 l : a o : - S3 /I - bm >i-a vre red • dnsbnoq moo b as beldvob efi toaw ridlw znsCy; *iuo .rinidsBobBond od noIdnsddB 9iXdn9 aid . r9b aeri eodJte bd .no .. ; urn-.cl «d d a ■': el *:w a’*l9ll9iiM f rido : ■.. : , • no -'0.’: -o; *orir) li e/nod b evsd oals bn: tsdd Brins' b da ©i Ben erid od g/; o- ■ IXs wocoi ai9lX9Xjj ' /fi.r* oa.f r?r . >3 .1-1- •' •. •*> dfi dqebs YXn-Iuolmfiq einooecf as ■ sr, e gnr\ .- 1 qoa a • oond lo eno lo sill end nl . ti:. . oi 'r • snednoa?' - o - -1 ^ : OF 3 . >iioY m H-OftM ★ "★★★★ ★ *★★★★* NBC NEWS ELECTION YEAR ’64 June 30, 1964 (NOTE: The following biographical feature on NBC News convention correspondent Tom Pettit contains information of particular local interest to editors in Ohio, Iowa, Texas, Alaska, Minnesota, Pennsylvania, California, and New York. ) * * * TOM PETTIT, NBC News Conventions Correspondent Prom advance indications, it will take a man who knows how to move fast to keep up with Pennsylvania’s Governor William Wa Scranton during the 1964 Republican national convention in San Francisco, Correspondent Tom Pettit is NBC News’ choice for the challenging assignment. Pettit has earned a reputation for fluid drive during his 11 years as a broadcast newsman, but his special talent was clearly demonstrated most recently during the Alaskan earthquake. With a camera and sound crew, he was on the disaster scene from his usual headquarters in Los Angeles only 12 hours after the first bulletins of the quake were broadcast. For most NBC-TV viewers, Pettit Is remembered especially for his work during the events that followed the assassination of President John F. Kennedy last November. The tall, bespectacled reporter was ■ - ■ ' . 2 - Tom Pettit stationed on-camera near the basement entrance to the Dallas city jail, covering Lee Harvey Oswald's transfer to an armored truck. Suddenly a shot rang out, and Oswald began to fall. Immediately Pettit reported that Oswald had been shot, and began to describe the panic and pande¬ monium that quickly surrounded him. Minutes later, he interviewed a police officer who said he knew the assailant as a local man who was frequently at the police station. Pettit was born in Cincinnati, Ohio, on April 23, 1931, and grew up in Waterloo, Iowa. He was graduated from Iowa State Teachers College in 1953 and received a Master of Arts degree in American Studies from the University of Minnesota in 1958. He began his broadcasting career in 1953 as a reporter for WOI-TV in Ames, Iowa. He also worked for station KCRG-TV, Cedar Rapids, Iowa, and WCCO-TV, Minneapolis, Minn., before joining NBC News in 1959 as a reporter for WRCV in Philadelphia, Pettit also worked for NBC News in New York before being transferred to Los Angeles in 1962. Pettit lives in Woodland Hills, a suburb of Los Angeles, with his wife and four children: Debra, 10; Anne, 7; James, 4, and Robert, 1. NBC-New York, 6/30/64 , / * ' " ' ' ■ r-' ‘ ' 1 - r : • - ■ ■ ■ ,Z Il'K? no toidO %±3sn tlonlO ni mod asw cT J: d- a o CI ■ , ■ • 8 - ;;iA n ' & 1/ lo . s ^evl i - ' £££•£ ■ .3; QI n; r-.'vnn’.tn lc i9vi:n?v orlct mo-.c • soC ostaoqo'i s as - ;9 J nl «i99aso snldaaofcsoid aid nag* 4 oK ■ , - • ioc W oc •' i ■» idts'X *i9dofl bns ,!-* *89in!'L *9CxnA ;OX t .d\C€\a t>ifioY IV? - c.:i : s'llIiJo iuq'I bar .1 1 aXri